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How To Use Periscope For Your Business

Every business is looking for more ways to get its message out there: to connect with more customers and build a stronger network of new and repeat customers. That goes for the one-person shop who is selling handmade goods to the global enterprise that ships orders to a multitude of countries. One of the easiest ways to strengthen that reach is to strategically use social media platforms, and one of the newest platforms to try is Periscope.

What is it?

Periscope is a live-video streaming service that is owned by Twitter. But, it’s completely different from Twitter in the way information is shared. While Twitter is all about short, 140-character length posts with photos or videos on various topics.
Periscope enables users to share live videos. Like other social media platforms, the key is 'shareability.' Click To Tweet

Make Connections

Using Periscope to connect with your audience allows your community to ask questions, make insightful comments, as well as share the content you’ve created. It allows you to connect with your viewing audience in a personal way.  Humanize your brand by offering your community an up close look at your business and what you have to offer. Doing this helps you establish a “human” emotional connection.

Live Events

You have probably considered hosting some sort of live event at some point. Live streaming has become such a useful marketing tool that most brands think of ways they can stream an event, announcement or demonstration.

Getting Started

So what exactly is this live video sharing platform? How do you use it and how do you participate? What are some strategies and ideas on how to use it to market your business? I have a simple way for you to learn the basics and get some content ideas of your own. Learn more about Periscope and live video sharing by using the tips in this graphic:

Click to Enlarge Image

Peer into Periscope: How Periscope Can Help Your Business

look awesome on twitter

How To Look Awesome On Twitter

If you’re not considering Twitter as a place to showcase your visual content you are missing out.

The social media world is a visual world, and Twitter is no exception.Click To Tweet If you’re trying to get noticed, you need images. The use of images on Twitter makes your feed eye-catching, encourages engagement and it just looks awesome. Twitter has become more visual, and you should be taking advantage of the opportunity to get noticed in a few ways:

  1. Use Your Header Image to Showcase Your Brand

Twitter cover







Twitter has a large header image that you can leverage to show your brand, tell your story and get creative. You have a lot of real estate to work with: 1500×500. You can create a cover photo that shows your staff, feature a product, or highlights a quote or slogan. Whatever the case, you have lots of possibilities. Hubspot put together a great list of some cool examples of Twitter cover photos.

2. Tweet Your Images!

The benefit of images appearing directly in the newsfeed is that your tweets stand out. If you aren’t tweeting directly from Twittter, make sure you are properly scheduling your images so that there is an image preview. Third party apps have features to make sure your images are displayed correctly. Tweets with images are simply more enagaging. They are 34% more likely to get retweeted than tweets with no images.

3. Add Some Text

When creating images for your blog posts or other content, considing using text overlay. Meaning can be conveyed at a quick glance. Buffer, Social Media Today and others do this very well:

twitter image










4. Use Twitter Cards

With Twitter Cards, you can attach rich photos, videos and media experience to Tweets that drive traffic to your website. By adding a few lines of HTML to your webpage, users who Tweet links to your content will have a “Card” added to the Tweet that’s visible to all of their followers.

There are different types of Twitter cards:

  • Summary Card: Title, description, thumbnail, and Twitter account attribution.
  • Summary Card with Large Image: Similar to a Summary Card, but with a prominently featured image.
  • App Card: A Card to detail a mobile app with direct download.
  • Player Card: A Card to provide video/audio/media.

Here’s one the White House used last year:

twitter card







Do you use images on Twitter? What are some tips you can offer? Please share below:



engage on instagram

How To Engage Your Audience On Instagram

Anyone who predicted in 2014 that Instagram was a platform to watch was right. Anyone who predicts in 2015 that Instagram a platform to not just watch but get on board is absolutely right. Instagram continues to grow in popularity. In a recent post from Agora Pulse on Instagram statistics, they stated: nearly 2 out of every 10 internet users, (and there are 3 billion), are on Instagram. And, Instagram’s user base just hit 300 million!

One of the things I love about social media marketing is that small businesses have a chance to stand out. Instagram is one such tool that you can use to do just that. It’s a great way for you to engage with your audience, keep them up to date on what it is you’re doing, and build strong relationships.

Here are a few basic ways you can engage your audience on Instagram:

Gratitude and Acknowledgement:

Show your customers or clients that you appreciate them. Showcase your customers after a purchase or visit. If you’re a B2B company, you could feature your client and their business. Everyone loves gratitude. Doing so further solidifies the relationships you’ve built.

Special Offers:

Build brand awareness and increase followings by offering incentives: Ask your followers to re-post your photos to get discounts on future purchases. Give away prizes to a certain number of people who participate in liking a selected photo. Ask customers to take a selfie with a purchase and tag your profile in the photo.

Tell Your Story:

Show your audience why they should do business with you. What do you offer? What makes you special or unique? What makes you stand out?

Take the time to really think about what you want to communicate to your audience. Be sure to stay consistent with your message. Emphasize your message through the photos you carefully select.

If you haven’t included Instagram as part of your business’ 2015 social media marketing resolution list, you may want to reconsider. With strong growth, high daily activity and engagement that outperforms Facebook and Twitter, Instagram is a great place for branding and sharing with your audience.

photo credit: WindKoh via photopin cc