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Pinterest’s New Guided Search

Pinterest just rolled out an exciting new feature: Guided Search. Simply put, it’s a way to find things–images, products, how-to’s, recipes, destinations, things that people have pinned on the social network.

CEO Ben Silbermann stated,  “At Pinterest, we’re making it easy to find just what you were looking for, or maybe what you didn’t know you were looking for.”

While searching is typically guided by keywords for something specific, Guided Search is designed to do a bit more. Because Pinterest is visually driven, and a site where you discover what you’re searching for and maybe not exactly what you were searching for, Guided Search will be a bit different than your typical search. Designed with mobile devices in mind, it was created to be something you can easily execute with one hand and very little typing.

You start out with a search term, and once you select that term for search, Pinterest will make suggestions for other terms. Pinterest selects these search terms and they become tags. You can delete these tags or add them to your search to help you narrow or broaden your subject.  I decided to search “Spring”, then  Guided Search helped me get more specific with terms such as Fashion, Outfits and 2014, to suggest what I might be trying to focus my search on. It also starts showing the names of Guides made up of pins relating to terms associated with your search.

guided search mobile

Besides Guided Search, the company announced a couple of other improvements meant to help people discover pins better. Custom Categories will allow you to browse through pins of a very specific topic that formerly weren’t organized in one place. Related Pins feature has been improved to help locate better pins related to the pin you’re viewing.

Pinterest is rolling out Guided Search on mobile in English to start, and then on web and elsewhere around the world soon after. It’s rolling out first in the service’s apps for iPhone and iPad.  I’ve already had fun exploring with Guided Search on my iPhone. What about you? What do you think about Guided Search? Please share in the comments below.

photo credit: <a href=””>mkhmarketing</a> via <a href=””>photopin</a> <a href=””>cc</a>