Social media marketing is a job. It’s literally my job, but for business owners who’ve decided to dive in head first and build an online presence with social media, it’s probably more like their second job. Most business owners realize the major role social media marketing is playing in their overall marketing strategy. If your customers are there, if that’s where your target market hangs out, that’s where you should be. Social media is where conversations happen. Conversations help build relationships. Relationships help grow your business.
So what stops businesses before they get a good start? Consistency.
DID YOU GO OUT OF BUSINESS?
Sadly, people abandon their social media platforms. They start out with good intentions. They post a couple times on Facebook, send out a few tweets, maybe build a Pinterest board, and then things come to a halt. No posts, no tweets.
Believe me, I know social media marketing is time consuming. But if you don’t have time to maintain your social presence, find someone in your company who can, hire someone or don’t do it. I’m not saying you have to be online all the time. You don’t. But you do have to be consistent. Consistently posting content on the right platforms, staying consistent with your message, engaging with your audience will improve customer relations, give you credibility and get you noticed.
I spoke with a client who had let her Twitter postings fade away. She recently began posting again, when one of her followers was relieved to see her tweets and replied to her. She stated that she liked reading her content and had thought she’d gone out of business. Stopping completely gives your audience that impression.
WHO ARE YOU?
Not only is consistency important but it’s equally important to stay on message. Make sure you are conveying clearly what your company culture is. If the content should be serious, because your service or product is serious, then stay with that. If you’re a little more fun, that’s ok too. Stay consistent with your content strategy and how it is shared.
DON’T BROADCAST. HAVE CONVERSATIONS.
You should be aiming for consistent engagement as well. Your audience is a part of this process. Have conversations. Use the content you share to make connections with your audience. When your audience engages with you, respond and respond timely. Timely and relevant responses are yield happy, loyal customers and ambassadors for your brand. These experiences will generate positive word of mouth experiences that they will share with their networks. That is invaluable.
Have a plan. Carve out time each day to dedicate to your social media marketing efforts. It may be as little as 15 minutes. But these efforts given daily add up. Have a strategy, set goals and plan your content. Stay present and keep posting. Consistency will help keep you relevant and top of mind.