During my social media marketing career I have had the pleasure of being part of a social media team designated for large events. Our objective is to share content live from the event on social media accounts, but our main task is live tweeting.
Live tweeting events is an excellent opportunity to build an audience of targeted followers and build awareness around your event, organization or cause. It’s about sharing what people are saying at an event, as it’s taking place.
Live tweeting is very different from your standard daily tweets. Live tweeting is focused on the event’s designated hashtag.Whatever you tweet during your event has the potential to have increased attention and make a major impact.Click To Tweet
Most recently, I worked with a live tweeting team for an automotive summit with high profile speakers, attendees and major sponsors.
With several large events under my belt, I’ve put together a list of live tweeting success tips for events:
Have as much background as possible on the event, the speakers and sponsors as you can ahead of time. Being informed is always an advantage. Know the history of the event, the background, the purpose, and information about the speakers and their relationship to the event helps you to be a better tweeter.
Have access to the Run of Show
It is always helpful to have a run of show. Know what’s going to happen when so you can plan ahead. You could even schedule certain tweets or have drafts of tweets prepared. For example, you could craft tweets to introduce each new speaker that is introduced.
Create a system for photos
For large events, a photographer is a must. Make sure that the photographer is immediately uploading photos to a file sharing site so that you can attach photos with your live tweets. Tweets with photos get more engagement. And they just look good! 😉
Make a list of Twitter handles and hashtags.
Having a list of twitter handles for each speaker, their company and the hashtag or hashtags associated with the event will save you time, extend reach and encourage engagement. It’s also a good idea to create a Twitter list of speakers and companies so that you can easily access tweets that they are sending out from the event.
Encourage Audience Engagement
Every event should have a hashtag associated with it. Be sure to use every opportunity before and during your event to promote the hashtag and encourage attendees to tweet and share photos using the event hashtag.
Engage With Participants
Make sure you follow the event hashtag periodically throughout the event so you can engage with participants who are tweeting by retweeting, favoriting and replying.
Select A Platform
Select a live tweeting display platform where you can project the tweets associated with your event hashtag that can be viewed in the main room of the event. (Some services are free, some are paid.)
Here are a few examples:
Composing the tweets themselves requires focus and concentration. You need to be familiar with who is speaking so that you can include photos of that person live from the event. Here are a few quick tips:
- Keep tweets as concise as possible.
- Try not to split a thought, phrase or quote into two tweets.
- Remember to use the person’s twitter handle when quoting.
Live tweeting is beneficial for business. It’s drives the information and messaging for your event. Be prepared with these steps, have a strategy and reap the rewards of increased visibility and valuable connections.