How much planning do you put into your social media marketing? For many businesses, unfortunately, a haphazard approach is all that resources and time will allow. That’s often because companies may not realize what the data is that can help them use social media more effectively. Take Twitter, for example: But unless you understand how …
Social media marketing is an opportunity to publish relevant content, grow your follower base, generate thought leadership and to engage with your audience. Engaging with your online community is a key part of your social media strategy. An audience who is engaged, likes and trusts you. Engagement builds relationships, relationships ultimately lead to sales. Here are some suggestions on how you …
Every business is looking for more ways to get its message out there: to connect with more customers and build a stronger network of new and repeat customers. That goes for the one-person shop who is selling handmade goods to the global enterprise that ships orders to a multitude of countries. One of the easiest …
What if I told you that you no longer have to choose the single best photo or video from an event, experience or moment on Instagram? Awesome, right? Well, it’s true! Now you can select up to 10 photos and videos in one post and swipe through to view them much like a carousel ad. Except …
There are many smart, talented marketers online who offer valuable, useful content. This list happens to be a list of five marketers who I know and respect. There are definitely more I could mention. I may need a follow up list! For now, here’s round one! Check out their articles I reference and be sure …
When people think of the word “brand”, they often think of big companies: Pepsi, Chevy, Apple. But in today’s times, not only do big companies must think about their brand, but so do small companies as well as individuals. It is important to think about your own personal brand and how they will market themselves …
