How do you scale up, when you can barely keep up with the scale you have? That’s the question many businesses—big ones and small ones too—ask themselves about all sorts of tasks. They may not know how to take their sales bigger, for example, or what to do about marketing. But there’s a tool that anyone can use in order to figure you how to increase sales opportunities.
The Ansoff Matrix helps companies look at strategies for diversification and penetration, among other things. You take a deep dive into four topics and ask yourself questions that help to analyze those opportunities. For example, market penetration may be all about where you are located and what hours you’re open, or if you can open any other sales opportunities, such as online ordering. These kinds of analysis exercises are part of enterprise marketing, and this graphic helps to explain them in more detail.