Blog » Business

Category: Business

marketing big companies

Marketing for Big Companies

How do you scale up, when you can barely keep up with the scale you have? That’s the question many businesses—big ones and small ones too—ask themselves about all sorts of tasks. They may not know how to take their sales bigger, for example, or what to do about marketing. But there’s a tool that anyone can use in order to figure you how to increase sales opportunities.

The Ansoff Matrix helps companies look at strategies for diversification and penetration, among other things. You take a deep dive into four topics and ask yourself questions that help to analyze those opportunities. For example, market penetration may be all about where you are located and what hours you’re open, or if you can open any other sales opportunities, such as online ordering. These kinds of analysis exercises are part of enterprise marketing, and this graphic helps to explain them in more detail.

The Big Leagues of Marketing: How to Be Successful in Enterprise Marketing

website backup

3 Important Reasons You Need A Website Backup Plan

What is your most critical website feature beyond user experience, SEO or design? I would argue that it’s your website backup Let’s face it, mistakes happen. User errors, hacks, deleted files, or website updates gone wrong, all can be instantly solved with a backup restore. And even though you may have never experienced a problem to this point, doesn’t mean it won’t ever happen. It’s always best practice to have a backup to revert to in case something goes wrong.

Website backup is like an insurance for your website.Click To Tweet So even if you suffer a frightening oops – you’ve got your back up to undo the mistake.

Below are 3 reasons you absolutely need to backup your website.

HACKERS

Unfortunately, hacking is as common as websites themselves. Sometimes they’re out to steal credit card and other personal information. Some hackers hack for the sake of hacking. Whatever the case, any website is subject to become compromised.

LOST FILES

Storing your files on your computer is not a bad idea. But consider what would happen should your machine crash, get lost, stolen or damaged. A remote backup gives you peace of mind in the event that something happens to your machine.

UPDATE ERRORS

Sometimes, updates don’t go as smoothly as you planned. You made your changes, clicked update, now your site is no longer the same. This has happened to me. It’s a horrible feeling. Having the ability to restore your site to it’s previous state at the click of the button would calm your fears instantly.

You’ll want your website backup to have simple, easy to use features and benefits such as:

  • View and manage backups easily with a simple 1-click Backup Tool
  • Create and restore website backups quickly and easily
  • Experiment with website updates that you can quickly undo

If you are unsure that your web designer set up a backup tool for your website, you’ll want to find out right away. If you mostly self maintain your site, you can reach out to your website hosting company to see if it’s something you have in place or if they offer features to help you backup your site. I am a very happy Siteground Web Hosting customer. You can find out what they offer here if you’re interested.

Having a reliable hosting backup strategy is essential to any website, but it is mission-critical to your business and online projects. Make sure you’re covered.

 

 

instagram news

The Best Instagram News This Year and What It Means For You

I haven’t been this excited about Instagram news since they introduced the ability to switch between Instagram accounts without logging out. Remember that?? You used to have to log out. Fun times.

Well this Instagram news is along those lines. The next big news marketers and business owners had been waiting on. Unlike other social media platforms, Instagram has not had the ability to schedule posts. Up to this point, you could sort of schedule your content using a 3rd party app. But it wouldn’t schedule automatically, it still required a manual authorization to post.  So that meant you had to be pretty free and clear at the time you needed to post.

That has all, well mostly, changed. Instagram has updated their API to allow 3rd party applications to post for you. Cue the confetti!

Let’s look at what it means for you and your business.

You’ll need to use an application to schedule posts.

The feature is not part of the Instagram product.  You will need to use social media tools that are Instagram and Facebook Marketing partners.  You’ll need to stay tuned for when your preferred scheduling tool rolls this out.

This update is for business profiles.

Obviously, brands and businesses have a need to be able to manage and schedule content. This functionality is being allowed for that reason. Instagram says that support for non-business profiles is in the works for an early 2019 release.

Not everything can be scheduled.

This will not include ads, video, stories or multiple photo posts. Sorry.

Additional new features are being introduced.

According to Techcrunch, a new Instagram Graph API is being introduced and will include the ability to analyze metrics and insights about the business’s performance on Instagram, moderate comments and access the business’s mentions and add responses to them. It will also involve a new business discovery feature which will allow business profiles to view other business profile information and media.

A word to the wise:

Exercise patience. When new features are rolled out, there are glitches. I’m already reading some kinks with Hootsuite. The good news is, marketers and business owners have finally gotten what we’ve been asking for most to help our Instagram marketing a little bit easier. That’s definitely something to celebrate.

 

 

facebook

Facebook Fights Fake News

If you post links to Facebook and you modify the image, title or excerpt of the preview, that is all coming to an end. Starting Tuesday, July 18th, Facebook is no longer allowing modifications to link previews.

The official announcement from Facebook stated the following:

As part of our continuing efforts to stop the spread of misinformation and false news on our platform, earlier this year at F8 we announced an important change to our Graph API: Graph API version 2.9 includes a 90 day deprecation of the ability to edit previews attached to link posts. We’d like to share more details on the coming change.

By removing the ability to customize link metadata (i.e. headline, description, image) from all link sharing entry points on Facebook, we are eliminating a channel that has been abused to post false news. We also understand that many publishers have workflows that rely on overwriting link preview metadata to customize how their content appears to audiences on Facebook. We’re committed to a solution that supports them. Read the complete statement here.

Here’s the bottom line:
  • Beginning July 18th, any scheduled Facebook messages with a modified link preview will revert back to the original link preview. This includes: the original title, description, and photo that existed before any edits were made.
  • Beginning July 18th, any messages in a social media management tool (Buffer, Hootsuite, etc;) for Facebook with a modified link preview will revert back to the original link preview (the original title, description, and photo that existed before any edits were made).

 

Why Is this happening?

As mentioned in the quote above from Facebook’s Developer News, this update is “eliminating a channel that has been used to post false news.” This is Facebook’s attempt to stop the spread of false information.

The reaction from many small businesses have been strong. While I think everyone can appreciate making sure that content that is true and factual is a good thing, I believe the critics feel this change seems to hurt small businesses while doing nothing to actually stop the spread of false information. The guilty false news publishers, will still publish false, misleading stories to their websites.

What do you think? Thumbs up or thumbs down? Share in the comment section below.

 

periscope

How To Use Periscope For Your Business

Every business is looking for more ways to get its message out there: to connect with more customers and build a stronger network of new and repeat customers. That goes for the one-person shop who is selling handmade goods to the global enterprise that ships orders to a multitude of countries. One of the easiest ways to strengthen that reach is to strategically use social media platforms, and one of the newest platforms to try is Periscope.

What is it?

Periscope is a live-video streaming service that is owned by Twitter. But, it’s completely different from Twitter in the way information is shared. While Twitter is all about short, 140-character length posts with photos or videos on various topics.
Periscope enables users to share live videos. Like other social media platforms, the key is 'shareability.' Click To Tweet

Make Connections

Using Periscope to connect with your audience allows your community to ask questions, make insightful comments, as well as share the content you’ve created. It allows you to connect with your viewing audience in a personal way.  Humanize your brand by offering your community an up close look at your business and what you have to offer. Doing this helps you establish a “human” emotional connection.

Live Events

You have probably considered hosting some sort of live event at some point. Live streaming has become such a useful marketing tool that most brands think of ways they can stream an event, announcement or demonstration.

Getting Started

So what exactly is this live video sharing platform? How do you use it and how do you participate? What are some strategies and ideas on how to use it to market your business? I have a simple way for you to learn the basics and get some content ideas of your own. Learn more about Periscope and live video sharing by using the tips in this graphic:

Click to Enlarge Image

Peer into Periscope: How Periscope Can Help Your Business

employee advocacy

Employee Advocacy: Word of Mouth Marketing

Social media is a new form of word of mouth marketing. Word of mouth marketing can be very powerful, so it makes sense to have your employees advocating on behalf of the company via social media. According to an article by Fast Company, leads through employee social networks convert seven times more often than any other leads.

People trust people more than they do brands. This is why employee advocacy makes sense.Click To Tweet

Employee advocacy also allows you to improve your reach. By asking your employees to share your messages, you can instantly boost your audience by leveraging their networks. Employee advocacy happens when employees share content on social media channels, including LinkedIn, Facebook, Twitter, Instagram, etc;.

Before you dive in, here are a few things to consider:

Establish Guidelines

Set up company guidelines for what your team should and shouldn’t share on social media. Provide a brief training and best practices for sharing messages online.

Define Your Goals

What are you trying to accomplish? Is it brand awareness? Are you trying to direct traffic to your website? You can’t manage what you can’t measure.  Set goals and identify the key performance indicators (KPIs) that will show when or if you’ve reached your goals. Determine what the value of your followers and likes really means and find ways to measure those results. 

Offer Incentives

Offer incentives to encourage employees to take the time to promote your company on social media. In turn, ensure those active employees are sharing messaging that is in alignment with your marketing goals. Offer incentives for sales leads that come through employee social media accounts.

Make Workplace Culture A Priority

Strong workplace cultures attract and keep talented people, and directly improve the bottom line. People will want to advocate for the company if they feel good about being there, and believe in the product or service. Workplace culture directly effects performance. It is improved and cultivated by strong relationships.

In addition,

Establish a company culture that is social media friendlyClick To Tweet Don’t be afraid to share suggested messages from your marketing or social media teams, inspiring employees to create their own with their own voice and style.

Track Progress

Employee advocacy can be a little scary letting employees post on their own on social media accounts. However, authenticity is very effective, so you want it to truly be genuine to be effective. As long as employees have an understanding of guidelines and policy, employees should know how to represent appropriately, but monitoring will be important to make sure employees aren’t posting anything inappropriate and inflammatory. Track progress to gauge which employee posts are most successful at accomplishing goals and recognize those employees who do it well.

Social media marketing takes time, effort and strategy to see results. With patience and analyzing your efforts, you are on your way to reaching your goals.