LinkedIn can be a powerful platform for professionals and entrepreneurs alike. When used properly, you can attract the attention of job seekers, recruiters or potential customers who want to utilize your services. In order to do that, you need to take the right approach to setting up your profile. Utilize LinkedIn’s platform and features to highlight your strengths and stand out.Don't treat LinkedIn simply as an online resume. Set up your profile to help accomplish your goals.Click To Tweet
Here are some tips to do just that:
Customize Your URL
It’s much easier to publicize your profile with a customized URL. Ditch the assigned numbers that you get upson sign up and make it personal, (ideally with your name, such as:www.linkedin.com/in/saranickleberry
On the Edit Profile screen, at the bottom of the gray window that shows your basic information, you’ll see a Public Profile URL. Click “Edit” next to the URL, and specify what you’d like your address to be. When you’re finished, click Set Custom URL.
Make Your Headline Sizzle
Skip the standard job title and company. Instead, use that space to succinctly showcase your specialty or value proposition. The more specific you can be about what sets you apart from the competition, the better.
Own Your Summary
Own your summary by writing in the first person. Writing in the third person appears odd. Everyone assumes you wrote your summary anyway. No need to separate your accomplishments with your identity. Writing about what you did shows confidence and just makes sense.
Highlight Your Experience
Not unlike like your resume, your LinkedIn profile is a place to highlight your best accomplishments. Use your profile experience section to describe what you did, how well you did it, and who it impacted.
Show and Tell
Do you know you can add video, publications, documents and presentations to your LinkedIn profile? You can and you should! This is a site where people ARE interested in what you can do. On LinkedIn you can tell them AND show them!
Be Strategic About Endorsements
Endorsements on LinkedIn are great. But make sure you manage them. You can edit the recommendations listed on your profile. Keep your skills updated and don’t over list them. Be sure they reflect relevant skills.
Connect With Intent
How connected are you? On LinkedIn, you should connect with at least 501 people. This is because LinkedIn will show how many connections you have until you hit 500. People like to connect with “connected” people. Just make sure you connect with intent and purpose.
LinkedIn has a default connection message that states“I’d like to connect with you on LinkedIn.” Don’t settle for that. Use this opportunity to stand out. Tell them why you want to connect and use this as an opportunity to show how much you value making this connection.
Use LinkedIn’s Publishing Feature
The Pulse publishing platform is a valuable way to share original content that is relevant to your business, increase your exposure and establish yourself as a thought leader. It’s also a great place to repurpose older content from your blog that is still relevant. You’ll get new life from your “evergreen” content and expose it to possibly a whole new audience.
Take advantage of these great ways that LinkedIn has made it easier to network and spotlight your skills in a digital way. You’ll stand out and maximize your chances of gaining opportunities for new business.