Every business is looking for more ways to get its message out there: to connect with more customers and build a stronger network of new and repeat customers. That goes for the one-person shop who is selling handmade goods to the global enterprise that ships orders to a multitude of countries. One of the easiest ways to strengthen that reach is to strategically use social media platforms, and one of the newest platforms to try is Periscope.
What is it?
Periscope is a live-video streaming service that is owned by Twitter. But, it’s completely different from Twitter in the way information is shared. While Twitter is all about short, 140-character length posts with photos or videos on various topics. Periscope enables users to share live videos. Like other social media platforms, the key is 'shareability.' Click To Tweet
Using Periscope to connect with your audience allows your community to ask questions, make insightful comments, as well as share the content you’ve created. It allows you to connect with your viewing audience in a personal way. Humanize your brand by offering your community an up close look at your business and what you have to offer. Doing this helps you establish a “human” emotional connection.
You have probably considered hosting some sort of live event at some point. Live streaming has become such a useful marketing tool that most brands think of ways they can stream an event, announcement or demonstration.
So what exactly is this live video sharing platform? How do you use it and how do you participate? What are some strategies and ideas on how to use it to market your business? I have a simple way for you to learn the basics and get some content ideas of your own. Learn more about Periscope and live video sharing by using the tips in this graphic:
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