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periscope

How To Use Periscope For Your Business

Every business is looking for more ways to get its message out there: to connect with more customers and build a stronger network of new and repeat customers. That goes for the one-person shop who is selling handmade goods to the global enterprise that ships orders to a multitude of countries. One of the easiest ways to strengthen that reach is to strategically use social media platforms, and one of the newest platforms to try is Periscope.

What is it?

Periscope is a live-video streaming service that is owned by Twitter. But, it’s completely different from Twitter in the way information is shared. While Twitter is all about short, 140-character length posts with photos or videos on various topics.
Periscope enables users to share live videos. Like other social media platforms, the key is 'shareability.' Click To Tweet

Make Connections

Using Periscope to connect with your audience allows your community to ask questions, make insightful comments, as well as share the content you’ve created. It allows you to connect with your viewing audience in a personal way.  Humanize your brand by offering your community an up close look at your business and what you have to offer. Doing this helps you establish a “human” emotional connection.

Live Events

You have probably considered hosting some sort of live event at some point. Live streaming has become such a useful marketing tool that most brands think of ways they can stream an event, announcement or demonstration.

Getting Started

So what exactly is this live video sharing platform? How do you use it and how do you participate? What are some strategies and ideas on how to use it to market your business? I have a simple way for you to learn the basics and get some content ideas of your own. Learn more about Periscope and live video sharing by using the tips in this graphic:

Click to Enlarge Image

Peer into Periscope: How Periscope Can Help Your Business

3 Things You Can Do To Prep Your Social Media Marketing For 2016

3 Things You Can Do To Prep Your Social Media Marketing For 2016

Another holiday season, another new year approaches. A new year is a chance for new beginnings, changes, improvements and a fresh start. The same holds true for your business. The new year is an opportunity to reflect on what you’ve been doing and decide what you can do to improve upon it. Here’s 3 things you can do to improve your social media marketing in 2016:

ANALYZE.

Take a deep, careful look at your social media analytics. What content has been working the best for you? What does the analytics reveal about posting times? Which social sites are driving the most traffic to your website? How is your engagement from site to site? If your audience is engaging with your content more on Instagram but not engaging on Facebook, perhaps you should put more effort into Instagram. Analytics are key to improving your content. They tell you what you need to know to improve your efforts and tell you more about how your social media audience is responding and what changes you need to make or what you should do more of.

EXPAND.

Expand your reach by finding new audiences. One way you can do this is by repurposing your blog content with LinkedIn. Take a look at your content that is still relevant or evergreen and repurpose it to post with LinkedIn Publisher. LinkedIn Publisher gives you an opportunity to freshen up the content a bit with new information and share it to a new audience. LinkedIn Publisher is easy to use and gvies your older but still valuable content new life while exposing you to a potentially new audience.

STRETCH.

Some content is just more popular than others. Visual content is generally more engaging, eye catching and shareable. If you haven’t embraced it yet, you probably should. If you’ve incorporated photos but haven’t tried video, make it a point in 2016 to give it a try. If you’ve done video but haven’t experimented with Infographics, this may be an opportunity for you to add a new type of visual content into your social media marketing that your audience can appreciate. Trying something new can be scary, but it can also be the key to taking your business further. This is known as stretching. Stretching for me is initiating conversations at networking events. Although scary, it could be mean more opportunities or more business.

A new year gives us the opportunity to try new things, the inspiration to be better and the motivation to go to the next level in our business. What do you plan to do to improve your business in 2016? If you haven’t already done so, connect with me and share your thoughts. I’d love to hear from you.

How To Create Amazing Visual Content

How To Create Amazing Visual Content

Marketing experts are touting the wonders of visual content and with good reason. These days, it is pretty much standard operating procedure. Visual content on social networks has grown significantly, along with storytelling with pictures.  The need for visual content and images seems to only be getting more prominent. It uses different forms of content marketing based on visual elements. Visual content is often more effective than text based content because images are faster and simpler to apprehend, more attractive and more shareable. Images evoke emotion and are entertaining.

According to a study from Skyword, content with relevant images gets 94 percent more views than content without. Tweets with images get 150% more engagement. This just further emphasizes that images are an important factor in online marketing success.

So what exactly is visual content? Here are some of the most common pieces that marketers create:

  • Photos— this can be great looking stock photos or original photos such as ones you see on Instagram.
  • Infographics— visual snackable chunks of information in a unique and attractive layout
  • Video— YouTube, or Vimeo embedded or shared directly to social media
  • Screenshots— helpful images that explain, highlight or help send a message.
  • Data visualization— charts and graphs
  • Memes— memes designed to fit the context of your messaging
  • Notes— a layout of ideas in text form with supported images.

Not all of us have graphic design skills or have the resources to hire a graphic designer for all of our visual content images. Here are a few simple to use tools that you can utilize to create your own stunning images and keep your visual content looking good.

CANVA

Canva helps you to easily create beautiful designs and graphics for online marketing and other documents

Canva’s simple to use drag-and-drop feature and professional layouts yield professional looking graphics.

SKITCH

Skitch is a screen capture and annotation tool. It lets you take an image and snap it, mark it up with simple tools, and send it. Use skitch to highlight

PHOTOSHOP

The “godfather” of image creation tools is Photoshop. It’s easily the most popular tool available. If you’ve got the time and resources to learn, you have many options to design whatever you want.

SNAPPA

Snappa is a super simple easy to use tool to create images for social media posts, blogs and ads.

PIKTOCHART

Piktochart Helps you create great looking infographics and presentations.

Here are a few helpful tips when creating your visual content:

  • Choose an exceptional stock photo
  • Don’t be afraid to use your own photos

Good visual content should be attractive and eye catching to effectively convey your message.

 

 

look awesome on twitter

How To Look Awesome On Twitter

If you’re not considering Twitter as a place to showcase your visual content you are missing out.

The social media world is a visual world, and Twitter is no exception.Click To Tweet If you’re trying to get noticed, you need images. The use of images on Twitter makes your feed eye-catching, encourages engagement and it just looks awesome. Twitter has become more visual, and you should be taking advantage of the opportunity to get noticed in a few ways:

  1. Use Your Header Image to Showcase Your Brand

Twitter cover

 

 

 

 

 

 

Twitter has a large header image that you can leverage to show your brand, tell your story and get creative. You have a lot of real estate to work with: 1500×500. You can create a cover photo that shows your staff, feature a product, or highlights a quote or slogan. Whatever the case, you have lots of possibilities. Hubspot put together a great list of some cool examples of Twitter cover photos.

2. Tweet Your Images!

The benefit of images appearing directly in the newsfeed is that your tweets stand out. If you aren’t tweeting directly from Twittter, make sure you are properly scheduling your images so that there is an image preview. Third party apps have features to make sure your images are displayed correctly. Tweets with images are simply more enagaging. They are 34% more likely to get retweeted than tweets with no images.

3. Add Some Text

When creating images for your blog posts or other content, considing using text overlay. Meaning can be conveyed at a quick glance. Buffer, Social Media Today and others do this very well:

twitter image

 

 

 

 

 

 

 

 

 

4. Use Twitter Cards

With Twitter Cards, you can attach rich photos, videos and media experience to Tweets that drive traffic to your website. By adding a few lines of HTML to your webpage, users who Tweet links to your content will have a “Card” added to the Tweet that’s visible to all of their followers.

There are different types of Twitter cards:

  • Summary Card: Title, description, thumbnail, and Twitter account attribution.
  • Summary Card with Large Image: Similar to a Summary Card, but with a prominently featured image.
  • App Card: A Card to detail a mobile app with direct download.
  • Player Card: A Card to provide video/audio/media.

Here’s one the White House used last year:

twitter card

 

 

 

 

 

 

Do you use images on Twitter? What are some tips you can offer? Please share below: