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successful-live-tweet

Successfully Live Tweeting An Event

During my social media marketing career I have had the pleasure of being part of a social media team designated for large events. Our objective is to share content live from the event on social media accounts, but our main task is live tweeting.

Live tweeting events is an excellent opportunity to build an audience of targeted followers and build awareness around your event, organization or cause. It’s about sharing what people are saying at an event, as it’s taking place.

Live tweeting is very different from your standard daily tweets. Live tweeting is focused on the event’s designated hashtag.

Whatever you tweet during your event has the potential to have increased attention and make a major impact.Click To Tweet

Most recently, I worked with a live tweeting team for an automotive summit with high profile speakers, attendees and major sponsors.

With several large events under my belt, I’ve put together a list of live tweeting success tips for events:

  1. Study Up

Have as much background as possible on the event, the speakers and sponsors as you can ahead of time. Being informed is always an advantage. Know the history of the event, the background, the purpose, and information about the speakers and their relationship to the event helps you to be a better tweeter.

  1. Have access to the Run of Show

It is always helpful to have a run of show. Know what’s going to happen when so you can plan ahead. You could even schedule certain tweets or have drafts of tweets prepared. For example, you could craft tweets to introduce each new speaker that is introduced.

  1. Create a system for photos

For large events, a photographer is a must. Make sure that the photographer is immediately uploading photos to a file sharing site so that you can attach photos with your live tweets. Tweets with photos get more engagement. And they just look good! 😉

  1. Make a list of Twitter handles and hashtags.

Having a list of twitter handles for each speaker, their company and the hashtag or hashtags associated with the event will save you time, extend reach and encourage engagement. It’s also a good idea to create a Twitter list of speakers and companies so that you can easily access tweets that they are sending out from the event.

  1. Encourage Audience Engagement

Every event should have a hashtag associated with it. Be sure to use every opportunity before and during your event to promote the hashtag and encourage attendees to tweet and share photos using the event hashtag.

  1. Engage With Participants

Make sure you follow the event hashtag periodically throughout the event so you can engage with participants who are tweeting by retweeting, favoriting and replying.

  1. Select A Platform

Select a live tweeting display platform where you can project the tweets associated with your event hashtag that can be viewed in the main room of the event. (Some services are free, some are paid.)

Here are a few examples:

ZOOMPH 

Tweetbeam 

Visible Tweets

Live Tweet App

Composing the tweets themselves requires focus and concentration. You need to be familiar with who is speaking so that you can include photos of that person live from the event. Here are a few quick tips:

  • Keep tweets as concise as possible.
  • Try not to split a thought, phrase or quote into two tweets.
  • Remember to use the person’s twitter handle when quoting.

Live tweeting is beneficial for business. It’s drives the information and messaging for your event. Be prepared with these steps, have a strategy and reap the rewards of increased visibility and valuable connections.

Live Tweeting Team
A few members of the social media team for the 16th Annual Rainbow PUSH/CEF Global Automotive Summit, L-R: Katrina Turnbow, Kanopi Social; Carlotta Tutt Holloway, True Root Marketing; Sara Nickleberry, Social With Sara. (Photos by Robert Deane, Avima Designs)

 

 

 

 

 

social advertising

Social Advertising Q & A with Mandy Edwards

More and more we are seeing that social media advertising is becoming a necessary part of the social media strategy of many businesses. So I thought I’d get some questions answered for the small business owner with my go-to social media advertising pro and good friend, Mandy Edwards of ME Marketing Services.

How important is social media advertising to the average small business owner? Or is it?

Mandy:

If you are a small business owner and are using social media, then it’s very important. Through the various targeting options, you can reach the precise customer you want to reach. More and more people are using social media for peer recommendations, connecting in general and for an outlet. Your audience is there, so obviously that is why you’re using it. Why not invest a few dollars/day to attract more members for your community.

Should social media advertising be part of your social media marketing strategy? Why?

 

Mandy:

Social advertising should definitely be a part of your strategy – in fact, it’s a ‘requirement’, more like extremely strongly suggested, for my clients. No other advertising option out there can tell you how many people clicked on your ad or how many conversions you received.

Social advertising is the only form of advertising that can give you a true measurement of ROI. Click To TweetBroadcast media and print can guesstimate how many people saw it based on subscribers or Nielsen ratings. Social advertising can get you a specific number. Try asking your TV or newspaper sales rep for that on your traditional ad 🙂

How effective are ads on Facebook and Twitter?

 

Mandy:

If used and targeted correctly, they can be effective. If you do a Facebook ad for the heck of it and target all 1 billion+ users, it’s like throwing darts blindly at a target. If you put in your exact targeting and use the right message, you’ll be effective in your efforts. Crafting the right message is key – you want something that is going to hook them when they read it.

For example, “Sign up for our emails!” is not going to get as many clicks as “Want a FREE iPad? Sign Up and You Could Win!” It’s all about getting their attention. Another example would be instead of using “Social Media Help” as your headline or tweet, use “Can’t figure out why Facebook isn’t working?” or “Did you really just tweet that?” You get the idea…

Sometimes I see ads in the newsfeed and sometimes they’re in the sidebar. What’s the difference?

 

Mandy:

Those are two different positioning options Facebook gives you. Ads run in the newsfeed typically run on both desktop and mobile feeds, while the sidebar are only on the desktop. Sidebar Facebook ads are making a comeback because the graphics are bigger now. However, I’m still seeing better returns on newsfeed ads because most ads I’m running for clients are getting the majority of their traction from the mobile newsfeed.

Do you recommend that someone starting with ads consult with a social media professional or are there Ad consultants provided through Facebook, Twitter, etc;.

 

Mandy:

There are forums and FAQ’s from both Facebook and Twitter to help you get started. Honestly, the best and free option it to read those and Google what you want to know. I’d love to say “hire a pro” but sometimes that is not feasible for a small business. Start with the free options, then if you’re stuck, do a consulting session with a social media pro (be very careful when you select one) to work through it. There are sites offering classes and such on this, but honestly, you really don’t need those.

What makes a great Facebook ad?

 

Mandy:

The message and headline are the 2 most important parts of any ad. My background is print advertising and a lot of what I learned and did during that time has parlayed over into what I’m doing now. You have to have something catchy, like I mentioned above. The best Facebook ads are ones that resonate emotionally with the audience. Try to make that connection in the 96 characters Facebook gives you. It is possible. Another component is the targeting. The more specific you target, the better results you’ll get as well.

How much should a small business expect to spend to see good results?

Mandy:

With both Facebook and Twitter, the more you pay, the more the ads will be seen. On average, my clients pay $2/day. You’re talking $60 or $62 per month. A quarter page newspaper ad here costs around $400 – and that’s just one time. I’ve seen awesome results on $2 or even $3/day. If you are doing something short-term, I would look at bumping that up, but if you are just starting, go with the $2/day.

Do you think promoted posts/boost posts are effective?

Mandy:

If used correctly, yes. The promoted posts cause the post to show up more in your fans’ newsfeeds. Promote posts too often and you’ll get unliked or hidden. I once saw a social media “expert” promote a post asking how everyone’s day was. Seriously. In my opinion, that was a waste of money and I unliked the page. As a rule of thumb I only use promoted posts for specials, events, important news or epic sales. I save these for something really special. If it’s the right message, they will be effective. Just don’t promote a post asking how someone’s day was. That post didn’t do so hot.

What do you think is best to use? A daily or lifetime budget, CPM or CPC?

 

Mandy:

It really depends on your goal and what you’re advertising. I’ll put in a lifetime budget – but it’s usually the daily rate times the number of days it’s running. Those are interchangeable to me. I always pick the option for Facebook to optimize my advertising goal, whether it be for impressions or clicks. The automated usually does a better job than setting a CPM or CPC bid. So, speaking of CPM or CPC, both are good for different things. If you are promoting something in general, for example a sale, CPM is the best option since you want eyeballs on the ad. If you are promoting event sign-ups or something to download or a coupon code, then you want CPC because you are wanting clicks. Again, use the automatic optimize for either of those options. It will save you headache and they actually work better that way.

What are some best practices for ad creation?

Mandy:

I’ve mentioned a lot of them already – know who you want to target, have a catchy headline and use promoted posts on Facebook sparingly. Another best practice is to use multiple photos with your Facebook ads. Use this as a test to see what images get the best response. For example, an author client of mine ran the same ad in Canada and the US with the same 2 images – one of the book and the other of him talking with an elderly woman. In Canada, the book cover image was our winner… in the US it was the picture with the elderly woman. The targeting was the same for countries. Use this option to see what really resonates with the ones viewing your ad. A new option (and best practice) for Twitter is to use a Twitter card with your ad. They now allow you to attach a lead generation card to a tweet and people can click and enter their name and email and Twitter will send it to you. Talk about gold! This is an awesome new option that I’m seeing good results with.

Mandy has a great blog filled with lots of useful information on social media marketing for small business owners. You can check out her blog here.

Are you using Facebook or Twitter ads to drive traffic to your website or get more eyes on your content? What has your experience been like? Please share in the comments below.

 

social media tools

Social Media Tools I Can’t Live Without

As a social media marketing professional I many tasks to accomplish on a daily basis. If you use social media marketing for your own business then you know that it can be overwhelming. So imagine all that you have to do to manage social media for several businesses. Exactly. How do I keep my head above water? It’s all about the tools!

Much to my delight, there are many social media tools that I can use that make the most important daily tasks of social media management, well,  manageable! My mantra is work smarter, not harder. Finding the right tools to keep up with my growing to do list makes it easier to do what I do. Here are the tools I use on a daily basis that I simply can’t live without.

BUFFER.

For me, nothing is easier than scheduling content than using Buffer.  This is truly a smart way to schedule.  You just fill up your “Buffer ” and it automatically posts them for you through the day with times you choose. You’ll build up a consistent social media presence throughout your platforms at various times of the day. Just make sure you show up to be “social.”

 

GOOGLE DRIVE & DROPBOX.

Cloud storage is mandatory. Dropbox and Google Drive are GENIUS. All of my clients and I use shared folders where we can store and exchange files. I have to have a place to keep all of their digital assets and mine. With large organizations, you often have to collaborate with other people who contribute to some part of their digital marketing whether it’s a web designer, graphic designer, publicist, or assistant. So having a place where you can all access files, send or share files or colloborate on projects is absolutely imperative. That’s what Google Drive and Dropbox do for me.

CHROME EXTENSIONS.

Let me be honest, I probably can’t live without Google Chrome. I refuse to use any other browser. One of the things I love most about Google Chrome are the extensions or bookmarklets, sometimes called browser addition tools. They help to reduce the number of steps that it takes to help you to integrate your applications through your browser. I can easily pin to Pinterest, save a file, schedule content or store something in Evernote with simple click of a chrome extension. My favorite extensions are Google Drive, Buffer, Pinterest, Hootsuite, Evernote and Scoopit. Whether you would think so or not, extensions are a social media tool because they help me get so much of my social media marketing done faster.

TWITTER LISTS.

Twitter lists help you cut through the noise. Sometimes you need to zero in on certain people or brands. There are some people that you need to engage with or whose content you seek out and you just wanna get to it quickly and easily. That’s why I love Twitter lists. You may want to keep twitter lists of people or businesses in your industry, a list of prospects or people who share your content.

ICONOSQUARE.

My clients want instagram. Instagram is mobile based. So managing Instagram can be rather tedious. But there are some great social media tools you can use to manage the platform. There’s really no way around how you post content to this platform. However, Iconosquare does do some very handy things for your Instagram account including stats and analytics. You can see what photos are populars your average number of likes, and follower growth charts. But you can have cover photos made based on your photos and other graphics. You can also plan contests. If you love Instagram and use it regularly for your business, you should definitely look into this tool.

So now you know my secret! Social media tools help me keep my sanity. And they can help you too! I hope you found something useful you can apply to make your social media management a little bit easier. What would you add to this list? I’d love to hear which social media tools you can’t live without in the comments below.

 

 

twitter

Using Twitter To Connect and Engage

Twitter can be a great tool to connect and engage and build relationships.  It’s pretty easy to craft a tweet, and another tweet, and another tweet. Social share buttons make it easy to send blog posts and articles to Twitter and into your follower’s Twitter streams.  With this ease, sometimes it’s a little too easy to broadcast and forget to have conversations. So here are a few pointers on the things you should be doing to have a better, more purposeful Twitter experience.

1. Learn How To #Hashtag

Get to know the # symbol and know it well! Using hashtags in front of a keyword or phrase will convert them into searchable terms. So anyone searching for something can find all tweets containing your hashtag in a single location, making it easier for them to find your tweets. They don’t even have to be following you!

2. Engage!

Broadcasting and only broadcasting is pointless. You might as well be talking to yourself. Check out your Twitter stream and start a conversation. Genuinely reply to tweets. This is how relationships are built online. Conversations. It sounds simple, but people miss this all the time: Reply, Retweet and Mention. Repeat 😉

3. Buff up your Bio

It’s important to fill out your bio. When people are deciding if you are someone they want to follow or follow back, the bio is a great way to help make that decision. People want to see if you share interests, or if you’re simply interesting! It’s also a great way to show people what you do by including a link to your website.

4. Make Your Lists 

A Twitter list is a list of followers that you group together to indicate something specific about the group. I keep a list of people who are in a networking group that I’m in.  You could keep a list of customers or people in your industry.  I also keep lists to help manage my stream better. A list will contain just a group of people and I can catch up on what they’re tweeting about without having to sift through my newsfeed.

5. Use your @ Connect

This section of your Twitter account allows you to view interactions: replies, mentions, retweets, favorites. This is a great way to have conversations. Simply sending a thank you for a retweet or mention is a good way to start engaging.

Twitter is no different from any other social platform in that when it comes to marketing it is much less about you and more about your audience. Share useful, valuable information, connect and engage. Building relationships can ultimately help you build your business.

twitter homepage

The Twitter Redesign Keeps Mobile In Mind

Twitter has been slowly rolling out it’s latest desktop version redesign. Right away you will notice it’s similarity to the mobile version of the platform.  You will also notice a color change. Across the top, the toolbar is now white as opposed to black.  It also has an increase in the font sizes under the profile image.

twitter homepage
New Homepage

The new homepage lets you add more color. You’ll be able to adjust the color of the compose box and navigation icon features. Just visit the Design tab settings to make your changes.

 

 

Your profile and header picture are now alongside your bio in the lefthand sidebar where trends were before. You will view your name, your number of tweets how many people you’re following, and how many followers you have. The new sidebar includes an area to compose tweets. The stream is the same including still having the image previews which was a very nice addition/update to Twitter.

What this update communicates is how much attention social networks are giving to their mobile versions and how important it is that the looks between web and mobile are consistent, even when a user hasn’t downloaded the app version of the platform.

What do you think of the new Twitter redesign?

5 Mistakes You Might Be Making On Twitter

Every social media platform has it’s own culture. Some things that are acceptable on one platform may not work very well on the other. But one thing’s for sure is that you should always be SOCIAL. Sometimes, people get going on Twitter before really understanding the culture. And some of the things they do are pretty anti-social. Don’t make these Twitter mistakes:

1. Constantly Broadcasting.

If all you're doing is posting a tweet and you're never replying, or retweeting, you're definitely doing it wrong.Click To Tweet To only show up to talk and not listen or share, is a mistake. And it’s definitely not social. You should be having conversations. The people who you have decided to follow are tweeting too. Read their tweets and give genuine replies. Retweet content that you think is valuable, interesting or entertaining.

2. You’ve protected your tweets.  

There are few things more anti-social than protected tweets. How can you be social with protected tweets? It’s like being at a cocktail party and only talking by cupping your hands and whispering in someone’s ear. The whole idea behind social is to have conversations, to be open and participate. Protecting your tweets is anything but that.

3.  All of your tweets are automated from Facebook.

This is one of the biggest mistakes I see made on social media. If you want to participate in the conversations happening at Twitter. Be on Twitter. If your post from Facebook is an image, it will have no image preview on Twitter. If all of your tweets are automated from Facebook, you’re doing it all wrong. If you’re simply using Facebook to post to Twitter and never actually logging on Twitter, then you’re definitely not engaging. I dedicated an entire post to why it’s so not social.

4. You don’t have a bio.

If you haven’t taken the time to tell us a little about yourself, what you do, your interests, it’s hard to find a reason to want to connect and engage with you. If you’re in business, you certainly want to fill out your bio as well as include a link to your website. A bio is a great opportunity to drive traffic to your website from Twitter users.

5.  Tweeting like text speak.

Always watch your spelling and grammar on Twitter. If you’re finding it hard to say what you’re trying to say in 140 characters or less, that’s ok! That’s the fun challenge of Twitter. Don’t make Twitter a puzzle by spkg n txt lnguge. I don’t even text in text lingo. So for me, it’s even harder to accept. Be mindful of your grammar and spelling if you want to be taken seriously.

If ever you’re confused about what to do and what not to do, always fall back on social rules. Be considerate, polite, engage, share. Social rules always apply.

 

photo credit: life in the castro, san francisco (2015) via photopin (license)