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Social Media Spring Cleaning

Spring 2015 is coming up fast. Traditionally, Spring means it’s time to clean up as in “spring cleaning”. Winter is over and winter can be rough on many things, so there’s spring cleaning to be done in the house, the yard, your car, etc;. But spring cleaning can be done with your business as well.

Spring is a great time to do some social media spring cleaning. There are several things you can do to “spruce up” your social media accounts. Here I share 5 ways you can get things in order, socially.

1. Check your “about” sections.

Has anything changed in the last few months? Have you changed your twitter handle? Did you add new services? Maybe you added a new social profile. Make sure that your about sections are current and your links are accurate.

 2. Make a Spring cover photo.

Update your Facebook, Twitter or Google Plus cover photo with a new look for Spring. As you work to attract new visitors to your pages, let them see that you’re updating your page regularly with not only posts but your cover photo, which is the first thing new visitors see. Make a good first impression.

3. Make new friends.

Go out and socially explore. Be genuine about it. Like some new business pages on Facebook. Follow new people on Twitter. Make sure you add them to lists so you can keep up with updates. Find new and interesting people or businesses to follow on Instagram. And on the flip side, clean out those Twitter lists and newsfeeds. Are you following some pages, or people and businesses on Twitter who have changed their focus? Or whose updates don’t interest you anymore? Maybe they don’t share the kind of content you thought they would or it isn’t relevant to their business. No need to clutter up your news feed with what you don’t want to see.

 4. Brush up on new features.

There may be some new social media features that you weren’t aware of that have surfaced in the last few months. For example, are you taking advantage of the call to action feature on Facebook business pages? Have you had a chance to get familiar with the new LinkedIn layout? Do you have yet to add a cover photo to your LinkedIn profile? Get caught up on the latest in social media platform updates to see what you might be missing out on.

 5. Re-evaluate your strategy and content.

A new season is a good time to reflect and improve. Take a look at your analytics and see what’s working and what’s not. Maybe you get more engagement from videos and you may need to concentrate there. Maybe you will find that certain types of blog posts do better than others. Find out what you need to change to fine tune your strategy and do more of what works.

What else would you recommend doing to polish up your social profiles for spring? Please share in the comments below.


engage on instagram

How To Engage Your Audience On Instagram

Anyone who predicted in 2014 that Instagram was a platform to watch was right. Anyone who predicts in 2015 that Instagram a platform to not just watch but get on board is absolutely right. Instagram continues to grow in popularity. In a recent post from Agora Pulse on Instagram statistics, they stated: nearly 2 out of every 10 internet users, (and there are 3 billion), are on Instagram. And, Instagram’s user base just hit 300 million!

One of the things I love about social media marketing is that small businesses have a chance to stand out. Instagram is one such tool that you can use to do just that. It’s a great way for you to engage with your audience, keep them up to date on what it is you’re doing, and build strong relationships.

Here are a few basic ways you can engage your audience on Instagram:

Gratitude and Acknowledgement:

Show your customers or clients that you appreciate them. Showcase your customers after a purchase or visit. If you’re a B2B company, you could feature your client and their business. Everyone loves gratitude. Doing so further solidifies the relationships you’ve built.

Special Offers:

Build brand awareness and increase followings by offering incentives: Ask your followers to re-post your photos to get discounts on future purchases. Give away prizes to a certain number of people who participate in liking a selected photo. Ask customers to take a selfie with a purchase and tag your profile in the photo.

Tell Your Story:

Show your audience why they should do business with you. What do you offer? What makes you special or unique? What makes you stand out?

Take the time to really think about what you want to communicate to your audience. Be sure to stay consistent with your message. Emphasize your message through the photos you carefully select.

If you haven’t included Instagram as part of your business’ 2015 social media marketing resolution list, you may want to reconsider. With strong growth, high daily activity and engagement that outperforms Facebook and Twitter, Instagram is a great place for branding and sharing with your audience.

photo credit: WindKoh via photopin cc

Google Plus Features And Overview

I love to get questions from my audience. This gives me ideas for content and helps me better serve my online community. Sometimes we assume what our audience wants to know or what they need but that should all be dictated by our audience. This weekend I was the special guest on a conference call where I was asked to talk about Social Media Marketing. I shared with the audience some of the basic definitions and how they applied to this particular industry of the listeners on the call. At the end of the call, they opened the line for questions. One of the questions asked was, What is Google Plus? I was not at all surprised by this question because Google+ has been growing rapidly as of late, so as a result, there is much interest about this networking site.

Google Plus is one of many social network sites just as Facebook, Twitter, and Pinterest are social networking sites. All are unique in their own way and have unique features.

Google+ describes itself as having the ability to make sharing on the web more like sharing in real life. It’s somewhat similar to Facebook which has a news feed based on status updates and shared content, etc.). But Google Plus is designed to make it easier to share content with specific sets of people called Circles. This is one of the features that I like the most about Google Plus.

Circles make it easy to share specific things with specific people much like you would want to do in real life. Cirlces makes it so that you can share some things with close friends, others with your family, and almost nothing with your boss. When you “circle” people on Google+, it allows you to categorize them, by naming a circle and adding people to those circles. You might have circles for friends, family, business associates, business prospects, industry peers, or by special interests. When you post something that you want to share with only one or more of your circles, you can select that when you are crafting your post.

It also has a feature called Communities. Communities allows you to create a group where you can discuss your interests with people who share those same interests. You can join public communities around shared interests, or create private communities.

Google+ also has a feature called Hangouts. Hangouts are video chat. Hangouts can be done in different ways: 1) chat one on one 2) host a virtual meeting where you can use powerful tools like screen sharing and Google Drive collaboration. 3) you can go live in front of a global audience. 3) Group chat with up to 9 people.

Google Plus also has Pages. These are for businesses and brands. For businesses, Google+ helps you attract new customers and build deepers relationships with your current customers. This is done by making it easier to connect to the billion+ people who are searching on Google every day. Clearly, by this being Google, there will be SEO benefits that are enhanced by Google+ activity. I explain a bit about that on my Social Solutions Collective post about how to grow your online community with Google+.

Are you currently using Google+? What is your experience like? Please share your thoughts in the comments below.