Spring 2015 is coming up fast. Traditionally, Spring means it’s time to clean up as in “spring cleaning”. Winter is over and winter can be rough on many things, so there’s spring cleaning to be done in the house, the yard, your car, etc;. But spring cleaning can be done with your business as well.
Spring is a great time to do some social media spring cleaning. There are several things you can do to “spruce up” your social media accounts. Here I share 5 ways you can get things in order, socially.
1. Check your “about” sections.
Has anything changed in the last few months? Have you changed your twitter handle? Did you add new services? Maybe you added a new social profile. Make sure that your about sections are current and your links are accurate.
2. Make a Spring cover photo.
Update your Facebook, Twitter or Google Plus cover photo with a new look for Spring. As you work to attract new visitors to your pages, let them see that you’re updating your page regularly with not only posts but your cover photo, which is the first thing new visitors see. Make a good first impression.
3. Make new friends.
Go out and socially explore. Be genuine about it. Like some new business pages on Facebook. Follow new people on Twitter. Make sure you add them to lists so you can keep up with updates. Find new and interesting people or businesses to follow on Instagram. And on the flip side, clean out those Twitter lists and newsfeeds. Are you following some pages, or people and businesses on Twitter who have changed their focus? Or whose updates don’t interest you anymore? Maybe they don’t share the kind of content you thought they would or it isn’t relevant to their business. No need to clutter up your news feed with what you don’t want to see.
4. Brush up on new features.
There may be some new social media features that you weren’t aware of that have surfaced in the last few months. For example, are you taking advantage of the call to action feature on Facebook business pages? Have you had a chance to get familiar with the new LinkedIn layout? Do you have yet to add a cover photo to your LinkedIn profile? Get caught up on the latest in social media platform updates to see what you might be missing out on.
5. Re-evaluate your strategy and content.
A new season is a good time to reflect and improve. Take a look at your analytics and see what’s working and what’s not. Maybe you get more engagement from videos and you may need to concentrate there. Maybe you will find that certain types of blog posts do better than others. Find out what you need to change to fine tune your strategy and do more of what works.
What else would you recommend doing to polish up your social profiles for spring? Please share in the comments below.