I haven’t been this excited about Instagram news since they introduced the ability to switch between Instagram accounts without logging out. Remember that?? You used to have to log out. Fun times.
Well this Instagram news is along those lines. The next big news marketers and business owners had been waiting on. Unlike other social media platforms, Instagram has not had the ability to schedule posts. Up to this point, you could sort of schedule your content using a 3rd party app. But it wouldn’t schedule automatically, it still required a manual authorization to post. So that meant you had to be pretty free and clear at the time you needed to post.
That has all, well mostly, changed. Instagram has updated their API to allow 3rd party applications to post for you. Cue the confetti!
Let’s look at what it means for you and your business.
You’ll need to use an application to schedule posts.
The feature is not part of the Instagram product. You will need to use social media tools that are Instagram and Facebook Marketing partners. You’ll need to stay tuned for when your preferred scheduling tool rolls this out.
This update is for business profiles.
Obviously, brands and businesses have a need to be able to manage and schedule content. This functionality is being allowed for that reason. Instagram says that support for non-business profiles is in the works for an early 2019 release.
Not everything can be scheduled.
This will not include ads, video, stories or multiple photo posts. Sorry.
Additional new features are being introduced.
According to Techcrunch, a new Instagram Graph API is being introduced and will include the ability to analyze metrics and insights about the business’s performance on Instagram, moderate comments and access the business’s mentions and add responses to them. It will also involve a new business discovery feature which will allow business profiles to view other business profile information and media.
A word to the wise:
Exercise patience. When new features are rolled out, there are glitches. I’m already reading some kinks with Hootsuite. The good news is, marketers and business owners have finally gotten what we’ve been asking for most to help our Instagram marketing a little bit easier. That’s definitely something to celebrate.