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instagram tips

Use These Instagram Tips To Grow Your Audience

The key to success with Instagram is knowing your audience and giving the people what they want. I’ve put together a list of Instagram tips and important stats to help you shine on Instagram!  Whatever your business might be, whether you have a product or service, these tips can help to maximize your success.

There are three key areas to focus with Instagram marketing: Increasing your followers, increasing your engagement and understanding Instagram users.

GROW YOUR FOLLOWERS

Connect Your Instagram Account With Facebook

Here’s what I know. It’s a lot easier to get people to follow you who already know you than those who don’t. Build your network with who you know. This is why I didn’t dive into Periscope when Facebook Live became a thing. I’ve already built an audience on Facebook that I can broadcast to. Now, if I ever want to try to reach a brand new audience? I can always go to Periscope.

You Must Have A Hashtag Strategy

Some Instagram tips are non-negotiable. Like this one. If you hate using hashtags, you better learn to love them if you want to build your Instagram following. It’s part of the culture. It’s how to find things and how to be found. If you don’t know what to use, a simple google search will do. Don’t over do it. You can use up to 30, but that’s probably not necessary. What is necessary, is using hashtags that are relevant to your post.

If you want to use a dozen hashtags but you think it looks too spammy, simply post your photo or video with a caption, and then use the first comment to add your hashtags. It just looks neater.

Be Consistent

This is a social media golden rule. Simply decide on how often you’re going to post and stick to it. You don’t have to post several times a day or even every day. But you do need to be consistent.

Don’t Just Lead, Follow!

If you want followers, you have to follow others too. Don’t but one of those people who wants to do all the broadcasting. You don’t have to follow everyone, but how will you get to know people if you don’t follow them?

ENGAGE

Post High-Quality Photos

Instagram marketing is visual marketing. Visual marketing has to look good. REALLY good. The better it looks the more you stand out. Most smart phone cameras can do the trick. Just be sure to use good spacing and lighting. Always choose your best photos.

Make Your Photos Stand Out

Make your photos POP with image-editing apps. There are many apps that help take your photos from good to GREAT. Here are some of my favorites.

Sharing Is Caring

If you want friends, you have to be a friend. Treat others like you would want to be treated. Cliché? Well, cliché’ or not, these things apply. Liking, commenting and sharing go a long way.

Search Hashtags

Some Instagram tips are often overlooked. This is one of them. Searching hashtags is how you discover new friends and followers. Search hashtags and genuinely engage. Sometimes I like to search hashtags of apps that I use for photo editing. I love searching high quality photos and sharing my own.

 

WHO ARE INSTAGRAMMERS?

If you want to be successful on Instagram, you need to understand your audience. Understanding your audience means understanding who they are.

Now that you’ve got the Instagram tips you need for growth and engagement, let’s examine Instagram users a little closer. Take a look at the infographic below and understand Instagrammers a little better by getting Instagram by the numbers:

(Infographic by: https://getyounity.com/)

Instagram by the Numbers

What Instagram tips can you add? Please share in the comments below and do connect with me on Instagram: @socialwithsara

6 Social Media Marketing Tips To Make You More Effective

6 Social Media Marketing Tips
6 Social Media Marketing Tips
Social Media Marketing is a broad subject that covers many aspects: branding, engagement, social networks, SEO, etc;. It is an industry that is constantly evolving and growing. Constant changes and improvement to technology, new networks popping up, and new features being added, it can be overwhelming at the very least. When you’re new to social media, it’s hard to even know where to begin.

One of the things that I like to do for my audience is offer tips. I give valuable “nuggets” given in short summations to help shorten the learning curve of social media marketing.

Today I would like to share with you 6 Social Media Marketing tips that I have shared with my audience that seems to resonate well with them and help make them be a little mroe effective in their routine marketing efforts.

1. When Posting your links on your status updates, make your link more clickable by telling people why the content is valuable to them. Post the link with a little line telling them why it’s important for them to click it and read it.

2. Focus on Quality not Quantity with your followers. Millions of fans who have zero interest in your services add zero to your business value and bottom line. Build your relationships one connection at a time.

3. Go where your audience is. Don’t set up shop on a platform and hope your audience shows up. Find out where your target audience hangs out and discover how your business can add value.

4. Don’t neglect the simple techniques that can draw people to your social sites. Be sure that you are adding links to your sites in your email signatures and marketing materials.

5. Don’t try to “wing it” on social media. In order to be effective, you need a strategy. Make a plan. Decide what your goal is and determine how you will reach that goal on a monthly, weekly and daily basis.

6. Online relationship building is like offline relationship building: It takes time. It’s a long term commitment. Overnight success simply doesn’t exist. You must put in the daily efforts that lead you to reaching your goals. Put your time in. Consistency is key.

A few months back, my business partner and I put together an infographic to help guide you when crafting your posts on social media. You can view that information here: Social Media Marketing Posting Best Practices.

What tips or lessons have you learned since using social media marketing? I would enjoy getting your feedback or tips based on your experience. Please share in the comments below!

photo credit: Leo Reynolds via photopin cc

3 Useful Social Media Tips

Social Media Tips To Put The Pieces Together
Social Media Tips To Put The Pieces Together
Client meetings are great reminders of social media tips. The great thing about working with clients who are just learning about social media marketing is that they ask great questions and it’s always kind of like a refresher course for me to answer the questions. Sometimes the questions are routine, sometimes they are questions I haven’t come across in a while. Recently while working with a new client I was reminded of some of the things that people new to social media marketing aren’t aware of simply because it’s new for them and they’re just starting out. I thought I would share these social media tips with you as good reminders for some and as good information for others.

Don’t assume that because people aren’t commenting, they aren’t paying attention.

One of my new clients is someone I know offline but who does follow me online. What I found interesting was that in the course of our conversation my client asked me about something specific I mentioned in a social media blog post. That kinda threw me. This particular client has rarely commented on anything I post on social media. But when I thought about it, there are often times when I have online chats, or offline chats and someone may reference something I posted online. Or they may make a statement about me based on things that I post online. There are several lessons to be learned here. Tips within the tip if you will:

1. Don’t be discouraged when you don’t get a certain number of comments or likes right away. It doesn’t necessarily mean people aren’t paying attention to what you post. If they don’t comment but you’ve caught their interest and they contacted you and a business relationship begins, you have still accomplished the ultimate goal.

2. Be mindful of what you post online. People will make conclusions about you, your brand, what you and your brand represent and will make decisions based on that information.

3. People are paying attention more than you think!

YOU MUST SPEAK UP!

I spoke with someone recently who thought it was just enough to post great relevant content and people should show up. Well, while that’s partially true, because you MUST have great content, you always have to let people know you’re there. Invite people to your page. Send personal messages. Announce your new page in an email. Put links to your site in your email addresses, business cards, etc;. By all means advertise your page! Just make sure that when they get there, they’ll like what they see and that means great content.

Do unto others…

Sometimes, people are so focused on their message, their content, their brand, they forget that they should also be seeking out people to follow, commenting on other’s posts, links, statuses, retweeting, etc;. If you want to make friends, you have to be a friend. Start conversations. Compliment someone online about their blog post, or graphic, etc;. Genuinely. This is how great relationships start 🙂

photo credit: greyweed via photopin cc

Social Media Marketing 9 Clues For Success

Take Note: 9 Must Know Things!
Take Note: 9 Must Know Things!
Social Media Marketing can be an overwhelming subject. There is much to learn and many aspects. The good news is, if you keep it simple, it doesn’t have to be so stressful. There are many misconceptions about social media marketing and what it is supposed to do and not supposed to do. So today I want to bring your attention to 9 points that are universal and very important to clue you in on how you should think of social media marketing and how you should approach it:

1. It’s no longer optional. You must be in the game. If you haven’t gotten started yet, get started. If you started but aren’t active. Get active! The benefits are well worth it.

2. YOU are what make your business unique. Be sure to be present and participate. It’s OK to outsource certain tasks. But make sure that you are participating in comments, responses, questions, answers, content selection. Make sure that every aspect of your marketing efforts are consistent with your brand message and image.

3. It’s not “one size fits all”. Because your business is unique, so is your marketing. What works best for one business doesn’t necessarily work best for another. Sometimes it’s trial and error. You have to see what your audience responds to best. Focus on what their needs are and how you can solve problems for them and go from there.

4. Success doesn’t happen overnight. Period. Just like anything else worthwhile, it takes time to see results. Be patient.

5. Being social is MANDATORY. Social media is not about broadcasting. It’s about having conversations. You are developing relationships. You must socialize.

6. You can do anything but not everything. Ever heard that saying? Choose your platforms wisely. Go where your audience is. If they are on Twitter, be there. If they’re on Pinterest, be there. But you don’t have to be EVERYWHERE. Build your community on one platform and then move on to the next. Don’t overwhelm yourself unnecessarily.

7. Things change daily. Sometimes hourly! You must study to keep up. Stay plugged in so that you are informed of changes to terms and policies, redesigns, new features that will have an impact on your marketing efforts.

8. Social Media is FUN. Don’t make it complicated. It’s simple, be social. Focus on building relationships, having those important conversations, building trust and ultimately loyalty. The people you develop relationships will be ambassadors for your brand.

9. You must take your networking efforts offline as well. Social Media is just one aspect, not the end all be all. Nothing beats face to face conversations and handshaking. Attend networking events, industry events, social events. Get out and meet people!