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Facebook Fights Fake News

If you post links to Facebook and you modify the image, title or excerpt of the preview, that is all coming to an end. Starting Tuesday, July 18th, Facebook is no longer allowing modifications to link previews.

The official announcement from Facebook stated the following:

As part of our continuing efforts to stop the spread of misinformation and false news on our platform, earlier this year at F8 we announced an important change to our Graph API: Graph API version 2.9 includes a 90 day deprecation of the ability to edit previews attached to link posts. We’d like to share more details on the coming change.

By removing the ability to customize link metadata (i.e. headline, description, image) from all link sharing entry points on Facebook, we are eliminating a channel that has been abused to post false news. We also understand that many publishers have workflows that rely on overwriting link preview metadata to customize how their content appears to audiences on Facebook. We’re committed to a solution that supports them. Read the complete statement here.

Here’s the bottom line:
  • Beginning July 18th, any scheduled Facebook messages with a modified link preview will revert back to the original link preview. This includes: the original title, description, and photo that existed before any edits were made.
  • Beginning July 18th, any messages in a social media management tool (Buffer, Hootsuite, etc;) for Facebook with a modified link preview will revert back to the original link preview (the original title, description, and photo that existed before any edits were made).

 

Why Is this happening?

As mentioned in the quote above from Facebook’s Developer News, this update is “eliminating a channel that has been used to post false news.” This is Facebook’s attempt to stop the spread of false information.

The reaction from many small businesses have been strong. While I think everyone can appreciate making sure that content that is true and factual is a good thing, I believe the critics feel this change seems to hurt small businesses while doing nothing to actually stop the spread of false information. The guilty false news publishers, will still publish false, misleading stories to their websites.

What do you think? Thumbs up or thumbs down? Share in the comment section below.