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How To Promote Your Events With Social Media

Social media has many great uses. Promoting events is one great way to use social media. My experience with social media includes many non-profit organizations, and often with that comes events. Social media marketing is a very effective way to inform people of your event, your cause and to help meet your goals for those events.

As with any marketing effort, you need a plan.

Marketing your event with social media requires some important steps to ensure optimal success.Click To Tweet


Set Your Goal.

What are you trying to accomplish? Are you looking to build awareness, increase attendees or sell tickets? Whatever that goal may be, define it and create a strategy around accomplishing that goal.

Be Social Friendly.

Create a hashtag that is brief and easy to remember. Include it in all your promotions so that your audience can follow the conversation online easily. You should also use tools like or to track the metrics of your hashtag to gauge the performance of your marketing efforts.  Prepare for event day engagement by creating a Snapchat geofilter for attendees to use at the event.

Optimize Your Messaging and Images.

Creating the right content is key with social media marketing. Create copy that will tell people what they need to know about the event with key details and builds excitement. Educate, inform, excite and create calls to action. You’ll want to create images consistent with your brand that are eye-catching, memorable and shareable.

Host An Instagram Contest.

Contests are an easy way to get content for your Instagram account and generate buzz around your event. Have a giveaway where attendees take photos to post on Instagram, use the event hashtag and tag your account. Here’s a great contest that Ford used for it’s annual Ford Freedom Fireworks event.event

Drive Your Visitors.

Make sure that your social profiles are updated with the link that drives them to information about the event and/or where they can purchase tickets or RSVP. It is a good practice to use a customized link shortener so that you can use metrics to track your performance.

Leverage Influencers.

A sure way to help amplify your message is to leverage the audiences of people and organizations who are involved or have a personal interest in your event. That would include guest speakers, special guests, honorees and sponsors. Using Twitter mentions and tags on Facebook and Instagram of people and organizations alerts them to your online social media promotion efforts and in turn prompts them to share that message with their respective audiences.

Pre-Event Events.

Showcase your upcoming event by hosting a Twitter chat or Facebook Live event. Twitter chat’s give you an opportunity to allow your audience to interact with one of your special guests before the event, ask questions directly and learn more about what to expect at the event. Facebook Live events broadcast to audiences who are already engaged currently online. This will give them a chance to hear from your or your guest about why they should attend. You can use these events to also give a call to action.



Your event promotion doesn’t stop the day before your event.Click To Tweet You’ll want to showcase what’s going on at your event to create buzz for your brand and interest in your upcoming events.

  • Make sure you make announcements at your events encouraging people to use the hashtag and geofilters on social media and share their own stories.
  • Engage with your attendees! Follow the hashtag at your event and retweet, comment and reply to what your audience is sharing



Wrap up your event by sharing photos albums to Facebook. Attendees will look for photos they were a part of or their favorite highlights to share.


A great tool to use post event is Storify. It allows you to highlight and arrange tweets from your events that is shareable. It will event notify people mentioned in the tweets when you post it.


Download your Snapchat story and include it in a blog post to share with your readers. You can also download individual snaps to post on other social media sites. This will help build your Snapchat audience as well.









Social media is an incredible tool to help spread your message, reach your audience and attract new followers. Create buzz for your event with the features that make social media marketing the powerful tool it is.


social media marketing

Social Media Marketing: What To Do, What Not To Do

Social Media Marketing is not so new anymore. It’s no longer a consideration but an integral part of one’s overall marketing strategy. Even with that being the case, it’s still new to many people. It’s new for those who are just starting a business or career, and it’s new for those who are late to the game.

Recently I had the honor of presenting on social media marketing at ICLE’s Probate & Estate Planning Institute with Terrence Quinn, Estate Planning Attorney. Terrence was presenting, “Marketing Matters” which discussed how to market your law practice. He brought me along to discuss social media. I thought it would be fun to discuss the Do’s and Don’ts.

Whether you’re late to the game or just new to business, you need to know a few rules. What better way to illustrate some of the most important rules than with a few “do’s and don’ts?” Here are 5 that I outlined at the presentation that I feel are key for starting off right and positioning yourself for many wins.

Let’s count them down!


The content you share should help make your audience a more informed consumer.Click To Tweet Your content should be valuable and relevant. Offer tips, industry news and recommendations. Social media marketing can help to brand you as an expert in your field, and a thought leader. Take for example, my client, Attorney Terrence Quinn. When  Michigan’s Fiduciary Access to Digital Assets Act was announced, Terrence immediately wrote an article explaining what it meant and what you need to do. This is how you join in on a conversation that is relevant to your audience and establish yourself as an expert.


My friend Brooke Ballard of B Squared Media always says, “Think Conversation.” Not only should you be sharing relevant content but you should be having conversations. Take the time to comment on posts, reply, retweet, ask questions and share. Be present even if it’s just a short time but be consistent. Conversations build relationships. Relationships lead to business.


Or, like you SHOULD offline. When you’re at networking events you’re looking to make connections. You don’t just walk up to people and start talking about yourself and your business. That is so not social. Think about how you feel at networking events and what you do or don’t like when you’re networking.


Some professionals, like lawyers, are restricted from soliciting business under the Rules of Professional Conduct. GREAT! That’s doing it wrong anyway. People like a soft sell on social media. They like to do business with people they like and trust. This is achieved by developing relationships. Gain their confidence by providing value. Most people are tuned into WIIFM – What’s In It For Me? Focus on making your audience more informed and having conversations.


Have you ever heard the saying you can do anything but not everything? This is true with social media marketing.Click To Tweet Do what makes sense for your business. Know your target market and where they are hanging out online. By all means, don’t try to wing it. You need a plan. Plan where, and plan how by doing your research. You could simply survey your customers or clients as one way of learning more about your target market and what their habits are.

On the flip side of research, do know that your audience is doing their research. It’s called Google. When they search, are they finding you or are they finding your competition? If they’re finding you what are they finding?

Keep these important rules in mind when beginning your social media marketing journey. Set yourself up for success.

social media

How To Tell Your Brand’s Unique Story With Social Media

Telling your brand’s story is an important to reinforcing what your brand is. Social media is a place where you can tell your brand’s story in entertaining and unique ways. But where should you tell your story exactly?

When it comes to social media, over doing it is a recipe for failure. It’s important to pinpoint those platforms where your target market is. Social Media marketing doesn’t have to mean an automatic default to Facebook and Twitter.

If your business hosts or participates in events that you want to promote, you may need to go off the beaten path. Let’s say you have an event coming up. You might post photos of your team or make a short video clip of what is happening behind the scenes. You can use Instagram videos, or a Snapchat story of the brief moments or special highlights that occur throughout the day of the event. What if you were able to capture the moments right before you went on stage to present or captured an entertainer just before they went on stage? Such images making storytelling interesting.

Let’s take a closer look at two platforms you may want to use.


Businesses embrace Instagram because it lets them showcase their products visually. Visual marketing is powerful, so it makes Instagram an attractive platform.

To be successful on Instagram you need to find new and interesting ways to connect with your audience through visuals. By launching contests, using short video, and even running ads, you’ll build awareness, engagement and grow your community.


If you’d like to reach a younger demographic, especially 18-34 year olds, then Snapchat is an ideal platform. Snapchat is growing fast, and the users are extremely engaged. Snapchat is on pace to grow the number of U.S. active users to a whopping 27% this year, to 58.6 million — topping Twitter and Pinterest for the first time, according to research firm eMarketer. The challenge with Snapchat marketing is figuring out how to best to engage users in a fun way that isn’t so obviously promotional. This is why live events work so well.


Get people interested in your business or organization by sharing what’s going on at your events. Start from prep and share through the wrap up. Take people behind the scenes as your prepare for the event. Share snippets of each moment as they happen. Using a combination of video and photo will keep it interesting. Make sure you brand your event with geofilters.


Beyond a series of pictures and video that chronicles moments at an event, literally tell a story from beginning to end.  Do you have a great story to literally tell? How an idea came about? How something was created? Map it out and then retell it in a fun interesting way that makes your audience want to follow along.


You can offer discounts and special sales on both Instagram and Snapchat and make them unique to each platform. Because Snapchat stories expire in 24 hours it makes it the perfect place to have flash sales and discounts exclusively on the platform. Give them a reason to follow you on Snapchat for this reason.

Nowadays, younger audiences are pretty socially savvy. So, being authentic is important.Click To Tweet

It’s important to show the “human” side of your brand and let people see the real people behind the logo. Entertain your users and stand out by what makes you unique. That comes from sharing moments and telling stories.


social media marketing

How To Spring Clean Your Social Media Marketing

We have had an amazing week of warm weather here in Michigan. Considering that just a few weeks ago we had unusually cold weather with snow flurries, it’s a welcome sight. Since we’re in the full swing of Spring, it got me thinking, am I ready for the midway mark of 2016? More than likely, it’s time for some social media marketing spring cleaning.

Spruce Up Your Social Media

If you conduct a social media  spring cleaning inventory, you might find that there are some things you are missing, should change or needs improvement. Let’s take a look at Facebook, Instagram, Twitter and LinkedIn to see where you might need to do a little sprucing up.


How’s Your Headshot?

If your profile picture is more than a couple of years old, it’s time to upload a new headshot. Make sure it’s head and shoulders and professional.

Update Your Cover Photo

Spring is a good time to give your page a fresh new look with a new cover photo. Maybe you want to have something designed that fits your brand and represents your business. You may also want to make a collage of photos of your products or a collection of photos from events.

Check Your About Section

Make sure the About section accurately portrays what you do. Is it up to date? If applicable, include your hours of business and contact information. Hopefully  you have a vanity URL in place. Secure one if you don’t already. For example, is your business page URL: bunch of random numbers and letters) or does your URL include your business name like mine:

Are you verified?

If you have a brick and mortar business, meaning you have a physical location, you can verify your page. Here’s how to do it.

Next, consider cleaning out your “friends” and “likes.” If your page has fraudulent likes (as the result of “like farms”), it can really skew any paid advertising you do on Facebook. For this reason you’ll want to clean out any fake accounts.

Set Up Authorship

Facebook allows you to set up authorship so that your blog posts are attributed to you when they’re posted on the platform. I discuss how to set up Authorship among other Facebook features in this post.

Try Something New

Ready to shake things up a bit on Facebook? Why not incorporate Facebook Live in your social media marketing? It’s very easy to use and it’s a great way to get in front of your audience in a simple engaging way. Here are some tips from Social Media Examiner on how to do it. 


Optimize Your Bio

How you set up your bio on Instagram is crucial. Make it interesting and easy to look at with spacing, emojis and symbols. This helps break up the text. You’ll want to include keywords around what you do such as: Travel, Photography, Foodie,  LA-based (don’t forget to use a location tag 📍)

Include your contact information and website. This is the only area in Instagram where urls are hyperlinked. So, if you’re promoting something special like an ebook that you want your visitors to land on, you’ll want to put it here in the bio section.

Content Consistency

It helps to use the same filter to give it a balanced look. If you use text images with tips, set up a template with your logo and brand colors so that your images are recognizable with your brand.

Hashtags Are Mandatory

Did you know that according to a Simply Measured Instagram study, posts with at least one Instagram hashtag average 12.6% more engagement than posts without a hashtag? The use of hashtags is a great way to target new audiences on Instagram. It will also help other Instagram users discover, follow, and engage with you.

Use niche specific hashtags that already have an engaging community behind them and use the ones that your audience is already using.


Tidy Up:

  • Add your personal or company website to your bio if you haven’t already.
  • Consider updating your photo, especially if it’s outdated. Always keep it current.
  • If you’ve updated logos or colors, you should also consider changing your header photo and background color to accurately reflect your brand.

Who are you following?

Some people you may want to consider unfollowing: Those who post about things that don’t interest you or those who never post.

For followers, check to make sure they aren’t spam accounts. Spammers can add fake accounts to your list of followers. Find out who’s fake, then delete or block those accounts. A great tool for cleaning up your followers is ManageFlitter.

Create Lists

Consider creating Twitter lists to organize friends or those in your industry. Even make a list of those accounts whose content you want to see for content curation purposes.

Check Permissions

You may also want to check up on your app permissions. See which apps or sites you have given permission to access your profile and remove any that you’re no longer using.


I recently wrote a blog post on Creating A Winning LinkedIn Profile. It contains an infographic to illustrate all the keys areas. It’s a great place to start to get your LI profile where it needs to be. Here are some key things to keep in mind:

  • Your headline is seen more than anything else, so make sure it contains the keywords that you want to be found with.
  • Is your headshot outdated? Always keep your headshot up to date with a current professional headshot.
  • Work on your summary to highlight your best skills and experience.
  • Make sure your contact information is updated so clients and others can get in touch with you.
  • Personalize your profile’s URL with your name or business name.
  • Are there new projects that you’ve done since your last update that showcase your abilities? Add them!
  • Do you need some new recommendations? It’s ok to ask.
  • What about your connections? When you first joined LinkedIn, you probably connected with everyone. I did the same. But once you’ve been on the platform for a while, it makes sense to be strategic with your connections. Make sure they’re relevant to your industry.

Spring cleaning your social media marketing will get you on the road to being ready for the second half of 2016. Don’t forget to check your analytics and insights to see if there are adjustments you can make to your strategy for better results.



Is Snapchat Good For Businesses?

Is Snapchat good for businesses? Is it good for YOUR business? As with any other social media platform, you have to do what makes sense for your business. Without question, you need to be where your audience is. Did you know that as of June 2015, there are 100 million daily users and 86% of it’s users fall into the 13 – 37 age range?

Your target audience just might be there.

So why should businesses be on Snapchat?

Snapchat is a mobile app that lets you send public or private snaps of images and video to people from your smartphone. Because it’s a unique social network in comparison to others, it offers you a unique way to connect with your audience.

Being connected socially is a strategy that cannot be ignored, and Snapchat is no exception. Click To Tweet

In addition to it being unique, it is:

  • low cost
  • allows for creativity (with doodles, emojis, video enhancement)
  • Users are buyers with 76% of users buying a product online in the last month

The infographic below from SurePayroll and Ghergich & Co breaks down:

  • What Snapchat is
  • How it works
  • Statistics
  • How to use it
  • Why you should be using it
  • How to build your following

Check it out and see why a a social platform of vanishing content boasts 9,000 photos shared every second.


social media

Social Media Spotlight: Mandy Edwards

In my first post of my new series the “Social Media Spotlight”, I am picking the brain of my dear friend and colleague, Mandy Edwards of ME Marketing Services. Mandy is currently a contributor to Steamfeed, blogging on social media advertising & etiquette.  She also contributes to Social Media Today, Business2Community, Internet Billboards, The Southern C and Millennial CEO. She is my go-to expert on social media marketing advertising and I simply enjoy chatting her up from time to time as colleagues. For our spotlight, I asked her a variety of social media marketing questions in order to get some valuable “nuggets” to share with you all.

Here’s our Q & A:

  1. How do you find relevant content for your audience?

I have a variety of sources I use to find content. I have my favorite authors I like to follow (Mark Schaefer, Jay Baer, Scott Monty – to name a few) but I also follow aggregate sites like Social Media Today and Business 2 Community to see what people are writing about. I also like to follow industry publications like Inc., Entrepreneur, Forbes and such. I have Twitter lists set up to follow all of those so it’s easy to retweet the articles I think my followers may enjoy.


  1. What are the two most important social media tools that you use?

The two most important are Sprout Social and TailWind. Anyone who knows me knows I’m a hopeless Sprout addict and Sprout took notice and asked me to join their new Sprout All-Star Influencer Program. Their social management tool has made managing my clients’ accounts a breeze and the customer service their provide is amazing. TailWind is the app I use to manage my clients’ Pinterest accounts since, unfortunately, that is the one platform Sprout doesn’t provide management for (yet). I love being able to schedule pins out a month in advance and re-pin older pins that maybe didn’t do as well as you would have liked.

  1. How do you find inspiration for blogging consistency?

Blogging consistency is something I struggle with all the time. When I say the struggle is real, the struggle is real. Life and business gets in the way. My goal is two articles each week but as long as I get one, I’m good. I find setting a goal to be a good inspiration – and not wanting the (local) competition to have more out than you! Blogging consistency is more of a discipline than anything else. Some people are good at publishing 3-5 articles a week, while others are good at 1-2 per month.

Inspire yourself with a realistic blogging goal and see if you can beat it each time.Click To Tweet

  1. What is your best tip for engagement?

Just be there. It’s hard to engage if you aren’t online. Be online and look for conversations to take part in or just start one yourself by asking a question.

  1. What do you think is the most important social media trend in 2016?

This seems to be the million-dollar question. I don’t know if there is one important social media trend this year. I see several – more video, more social advertising, more real-time posting, more being in the moment, more creative content. Companies are going to have to get out of the box and get creative because of content shock – be on the lookout for that!

Be sure to follow Mandy on Twitter and Facebook and check out her blog. Please feel free to leave comments or questions below.