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twitter analytics

Using Twitter Analytics To Improve Your Engagement

How much planning do you put into your social media marketing? For many businesses, unfortunately, a haphazard approach is all that resources and time will allow. That’s often because companies may not realize what the data is that can help them use social media more effectively.

Take Twitter, for example:

Twitter is a great way to get potential new customers to discover your company’s products or servicesClick To Tweet

But unless you understand how to use the Analytics Dashboard, you won’t be able to gauge your reach or your engagement.

Of course, before you even measure and analyze metrics, you have to figure out how Twitter fits in to your overall company marketing strategy. Do you care if you have more followers, or do you want the people already connected with you to become more active? All those goal-oriented questions are important to consider first.

Let’s back up a bit and take a look at some Twitter stats according to Hootsuite:

Twitter has 317 million monthly active users.

Twitter users are likely to be millennials with thirty-six percent of users aged 18 to 29 years oldClick To Tweet
  • Twenty-nine percent of online Americans with a college degree use Twitter.
  • Most have an above average income. Thirty percent of online Americans who earn $75,000 or more use Twitter.
  • Gender is evenly split: 24 percent of American online men use the service, and 25 percent of women.

There’s a saying that goes, “you can’t manage what you don’t measure.” This is also true with social media marketing. To use Twitter effectively, you must be familiar with your metrics. The Twitter Analytics Dashboard is accessible for all users to use from their desktops at analytics.twitter.com.

Your Twitter Analytics dashboard shows your reach, engagement, and other important statistics. These metrics can help you to learn more about your followers, how to have better interactions with them, and help you to determine the best times to tweet in order to increase engagement, and discover what content works best for your audience.

Make your Twitter marketing worth your time. Improve your engagement by monitoring your Twitter analytics: watch your metrics, adjust your activity, and watch your Twitter results improve!

Want to dive deeper into Twitter insights? This graphic can help.


Simple Twitter Analytics Tips

By SurePayroll

periscope

How To Use Periscope For Your Business

Every business is looking for more ways to get its message out there: to connect with more customers and build a stronger network of new and repeat customers. That goes for the one-person shop who is selling handmade goods to the global enterprise that ships orders to a multitude of countries. One of the easiest ways to strengthen that reach is to strategically use social media platforms, and one of the newest platforms to try is Periscope.

What is it?

Periscope is a live-video streaming service that is owned by Twitter. But, it’s completely different from Twitter in the way information is shared. While Twitter is all about short, 140-character length posts with photos or videos on various topics.
Periscope enables users to share live videos. Like other social media platforms, the key is 'shareability.' Click To Tweet

Make Connections

Using Periscope to connect with your audience allows your community to ask questions, make insightful comments, as well as share the content you’ve created. It allows you to connect with your viewing audience in a personal way.  Humanize your brand by offering your community an up close look at your business and what you have to offer. Doing this helps you establish a “human” emotional connection.

Live Events

You have probably considered hosting some sort of live event at some point. Live streaming has become such a useful marketing tool that most brands think of ways they can stream an event, announcement or demonstration.

Getting Started

So what exactly is this live video sharing platform? How do you use it and how do you participate? What are some strategies and ideas on how to use it to market your business? I have a simple way for you to learn the basics and get some content ideas of your own. Learn more about Periscope and live video sharing by using the tips in this graphic:

Click to Enlarge Image

Peer into Periscope: How Periscope Can Help Your Business

marketers

5 Awesome Marketers To Follow On Social Media

There are many smart, talented marketers online who offer valuable, useful content. This list happens to be a list of five marketers who I know and respect.

We can all use content that is insightful and relevant, and these marketers offer just that. Click To Tweet

There are definitely more I could mention. I may need a follow up list! For now, here’s round one! Check out their articles I reference and be sure to follow them online.

Sherron Washington – The Marketer’s Marketer

Sherron is a well rounded marketer who knows how to simplify the concepts of marketing. She is a marketer with graphic design, public speaking and social media marketing skills. I once described her content as “putting it where the goats can get it.” It means that’s it’s super easy to understand. In 2017, Sherron will host an annual conference for the third year called, “Market Simple: The Summit.” She also writes for both Black Enterprise and Smart CEO.

Check out Sherron’s website and follow her on social media.

 

Mandy Edwards – Social Media Advertising 

Mandy was one of my first virtual colleagues in the social media marketing industry. We started off in private Facebook group of small business owners, then continued on as contributing writers with Social Solutions Collective blog.  When I first started seriously implementing social media advertising into my strategies, I sought out the person who in my opinion had the experience and knowledge that could help get me started by answering my many questions and who could understand where I’m coming from simply because we are both in the business of social media marketing, and that was Mandy. Grab her Facebook Advertising Workshop Guide. Also, a BONUS: Mandy’s ME Marketing Services employs Jenn Hanford, a superb writer who lends her skills to Mandy’s blog. Check out her posts here for tips on such things as starting an e-commerce business and creating a digital marketing strategy 101 for boring brands.

Robin Strohmaier – Website Design, and Maintenance 

Wanna know what’s new with the latest WordPress update? Need some SEO tips? Do you need a great resource for WordPress plugins? You should follow R and R Web Design, AKA Robin Strothmaier. Not only does she specialize in website design, marketing and SEO, she’s a superb writer. Check out this blog post on Chrome’s Non-HTTPS Not Secure Warning and follow her on Twitter where she curates important content on website marketing and maintenance.

Brooke B. Sellas- Marketing Through Conversation

When I think of Brooke I think conversation!  That has become synonymous with her brand. Her website explains that successful social media means conversation, back and forth dialogue, and an ongoing exchange of ideas. Adding, “A simple hello can lead to a million things.” Brooke is a marketer I respect for her smart, savvy approach to marketing.  One of Brooke’s latest blog post gems talks about rethinking your Facebook strategy. “If you’re looking for your Facebook strategy to garner results and ROI, you’ve got to pay to play.”

Dorien Morin – Video Content

Do you know how powerful video content is but still haven’t gotten in the game? (Kinda like me.) Are you still trying to figure out Facebook live and how you can use it for your business? I’ve got you covered. You need Dorien Morin of More In Media. She’ll teach you how to incorporate video in your marketing strategy by shortening the learning curve, teaching you the tools you need and the tips to get you to lights camera and action.

Check out her post 3 Unique Facebook Live Uses To Grow Your Business.

Who are some of your favorite marketers that you follow on social media? Please share in the comments below.

instagram marketing

4 Instagram Marketing Tips To Get You More Reach

Instagram launched on the scene in 2010 and never looked back. The social network continues to be wildly popular with increasing growth now boasting over 500 million users.

Experience tells us that platform growth brings about change. Instagram is no different. This year, Instagram announced many changes from the ability to switch between accounts with ease to a completely new algorithm. Add to that Instagram advertising and the soon to come business accounts, and Instagram is not going to be the same.

Whether you’re a newbie to the social network or you’re already there, and want to maintain or have success, you can benefit from these Instagram marketing tips to maximize your efforts and extend your reach.

HAVE A HASHTAG STRATEGY

One thing I notice about successful Instagram accounts is that they’ve mastered the hashtag.Click To Tweet

On Instagram, you have a 30 hashtag limit. While that sounds ridiculous for some platforms, it’s perfectly fine here and should be a major part of your Instagram marketing strategy. Why? Because people search hashtags on Instagram. If you want your niche specific content to be seen, you need to use the hashtags associated with your content. These hashtags will help you reach your intended audience.

Content hashtags are hashtags you use in your posts. They help improve the SEO of your posts. They get your updates seen by your consumers who are searching for and/or using those hashtags

Some of the content hashtags I use are #socialmedia, #marketing or #Snapchat, #Instagram or #SMM (social media marketing.) Because I use certain groups of hashtags often according to my content, I have them saved in bundles. I keep them in my notes app to copy and paste easily.

TRACK YOUR LINK

Using Bitly or another URL shortener will allow you to be able to see how many people are clicking on the link you’re allowed in your Instagram bio and optimize it’s use. You can check the metrics on Instagram marketing with this technique. The metrics will help you determine if you’re reaching your audience and which content does it best.

If you’ve published a new blog post or you’re running a promotion or new campaign, use that link to announce it and have a call to action in your caption with a “click the link in our bio” to drive people to your link.

BE CRYSTAL CLEAR

With Instagram marketing, your images need to stand out. Make them look their very best with the maximum resolution. Use this guide:

Square images: 2048 x 2048

Portrait images: 1638 x 2048

Landscape: images: 2048 x 1536

ALWAYS PRACTICE BEST PRACTICES

Maximizing success requires best practices. Sprout Social offers a solid infographic outline 7 Instagram Best Practices:

Understanding your audience and brand are essential to promoting, advertising and even engaging on Instagram. Again, you can’t walk into your strategy blindly, so first try to ask questions that define you and your audience. These questions can include:

  • What does our audience like most about our brand?
  • Who are we trying to ultimately reach?
  • Are our competitors successful on Instagram?
  • What marketing strategies have worked in the past?
  • What do customers expect with our brand? Is that good enough?

Check out the Infographic here:

7 Best Instagram Practices To Build Your Audience

instagram marketing
Photo by Sprout Social

 

3 Game Changing Facebook Updates You Need To Know

Facebook updates are still a big deal. The social media giant that is Facebook continues to be a force in the digital media world. According to Statista, Market leader Facebook was the first social network to surpass 1 billion registered accounts and currently sits at 1.59 billion monthly active users. Eighth-ranked photo-sharing app Instagram had over 400 million monthly active accounts.

Facebook is easy for most anyone to understand how to use, and a Facebook business page is pretty much mandatory for most businesses. Even if you do quickly realize you’ll need to get in the advertising game, you’ll want to have a presence.

I used to think Facebook wasn’t important to my web traffic, but it continues to be the #1 referral source for my website.Click To Tweet

Recently, 3 new Facebook updates were introduced that you’ll want to take note of.

Not only is Facebook a force simply because of it’s size, but also because it continues to add features to compete with other social networks. Which brings me to my first update.

FACEBOOK SLIDESHOW

Videos are a popular and engaging form of content. So it’s no wonder that tech giants are launching their own versions of automatic video. Apple has “Memories” which will debut on the iOS 10 Photos, Google already has a Movies assistant with it’s Google Photos product. And now, Facebook is rolling out Slideshow to all iOS users around the world.

Following up with the increasingly popular Facebook Live feature, Facebook is tackling another social media trend: creating stories.Click To Tweet

You may have noticed some components of Facebook testing out some of it’s features already. If you’ve taken photos recently on your phone and are about to post a status, Facebook will suggest creating a slideshow with those recent photos and videos. Each Slideshow is automatically composed with themed music and transitions. Facebook has seen a decline in personal content sharing.

I believe with the addition of Facebook Live and Facebook Slideshow, they are hoping to encourage users to share more of their personal photos and videos again. Stringing together a series of photos and videos brings to mind the concept of Snapchat stories. Much like Facebook Live vs Periscope, Facebook continues to introduce features that seem to not only address trends, but will also keep users on the Facebook site as opposed to other platforms.

FACEBOOK FAVORS FRIENDS

Facebook announced that it is limiting the amount of content from Pages. The News Feed will feature more posts from friends and family instead of posts from brands.

According to Adam Mosseri, VP for product management at Facebook: “Maintaining a relevant and interesting Newsfeed is important to satisfying users.”

This adjustment addresses feedback from users who complained status updates from friends and family do not appear on their News Feed.

“Stories in News Feed are ranked — so that people can see what they care about first, and don’t miss important stuff from their friends”, he added. “One of our most important jobs is getting this ranking right”

What does this mean for brands? “We anticipate that this update may cause reach and referral traffic to decline for some Pages,” Lars Backstrom, engineering director at Facebook, wrote in a separate post about the change.

The takeaway?

Since you don’t own these platforms, you are at their mercy. This is why your own website and blog are important. As far as what to do on Facebook, I think the change simply means discovering and creating the type of content that users will want to see and engage with in addition to investing in Facebook advertising.

FACEBOOK UPDATES THE PAGE

I first heard about a change to the Pages layout from Heidi Osburn Garland of Guild West Agency when she posted a screenshot of her Page with the new layout:

GUILD WEST AGENCY FACEBOOK PAGE SCREENSHOT

facebook updates

When I commented, she posted a screenshot of my page:

facebook update

 

 

 

 

 

Now, while I’m still not seeing this change,  clearly it is being rolled out.

What I notice first of all is that the avatar is no longer taking up space on the cover photo. Neither is the business name. Also, a change that I had already begun seeing on Facebook, instead of the category of your business, say for example, “Wills and Estates” it shows the name of your “handle” or username such as @tgqlaw. This is also no longer on the cover photo, but beneath your avatar which is situated on the top left corner of the page.

Heidi does a great job of discussing what’s new with the latest Facebook update to Pages. Some of the noted changes:

  • Profile picture no longer takes up valuable real estate covering the cover image.
  • Page Name under the profile picture.
  • Page name and the profile picture no longer take up valuable space on the cover photo.
  • The CTA is much larger than before and it’s on the right-hand side.
  • Tabs are back on the left side of the page, under the profile picture.

Read more about what’s new in her post, “New Facebook Page Layout – Is it a Flashback, But Better?”

What do you think about the look of the new layout?

Share your thoughts on the new layout and other Facebook updates in the comments below. I’m curious to know what you think.

events

How To Promote Your Events With Social Media

Social media has many great uses. Promoting events is one great way to use social media. My experience with social media includes many non-profit organizations, and often with that comes events. Social media marketing is a very effective way to inform people of your event, your cause and to help meet your goals for those events.

As with any marketing effort, you need a plan.

Marketing your event with social media requires some important steps to ensure optimal success.Click To Tweet

PRE-EVENT STEPS

Set Your Goal.

What are you trying to accomplish? Are you looking to build awareness, increase attendees or sell tickets? Whatever that goal may be, define it and create a strategy around accomplishing that goal.

Be Social Friendly.

Create a hashtag that is brief and easy to remember. Include it in all your promotions so that your audience can follow the conversation online easily. You should also use tools like hashtracking.com or keyhole.co to track the metrics of your hashtag to gauge the performance of your marketing efforts.  Prepare for event day engagement by creating a Snapchat geofilter for attendees to use at the event.

Optimize Your Messaging and Images.

Creating the right content is key with social media marketing. Create copy that will tell people what they need to know about the event with key details and builds excitement. Educate, inform, excite and create calls to action. You’ll want to create images consistent with your brand that are eye-catching, memorable and shareable.

Host An Instagram Contest.

Contests are an easy way to get content for your Instagram account and generate buzz around your event. Have a giveaway where attendees take photos to post on Instagram, use the event hashtag and tag your account. Here’s a great contest that Ford used for it’s annual Ford Freedom Fireworks event.event

Drive Your Visitors.

Make sure that your social profiles are updated with the link that drives them to information about the event and/or where they can purchase tickets or RSVP. It is a good practice to use a customized link shortener so that you can use metrics to track your performance.

Leverage Influencers.

A sure way to help amplify your message is to leverage the audiences of people and organizations who are involved or have a personal interest in your event. That would include guest speakers, special guests, honorees and sponsors. Using Twitter mentions and tags on Facebook and Instagram of people and organizations alerts them to your online social media promotion efforts and in turn prompts them to share that message with their respective audiences.

Pre-Event Events.

Showcase your upcoming event by hosting a Twitter chat or Facebook Live event. Twitter chat’s give you an opportunity to allow your audience to interact with one of your special guests before the event, ask questions directly and learn more about what to expect at the event. Facebook Live events broadcast to audiences who are already engaged currently online. This will give them a chance to hear from your or your guest about why they should attend. You can use these events to also give a call to action.

event

EVENT DAY ACTIVITIES

Your event promotion doesn’t stop the day before your event.Click To Tweet You’ll want to showcase what’s going on at your event to create buzz for your brand and interest in your upcoming events.

  • Make sure you make announcements at your events encouraging people to use the hashtag and geofilters on social media and share their own stories.
  • Engage with your attendees! Follow the hashtag at your event and retweet, comment and reply to what your audience is sharing

POST EVENT ACTIVITIES

FACEBOOK:

Wrap up your event by sharing photos albums to Facebook. Attendees will look for photos they were a part of or their favorite highlights to share.

TWITTER:

A great tool to use post event is Storify. It allows you to highlight and arrange tweets from your events that is shareable. It will event notify people mentioned in the tweets when you post it.

SNAPCHAT:

Download your Snapchat story and include it in a blog post to share with your readers. You can also download individual snaps to post on other social media sites. This will help build your Snapchat audience as well.

 

 

 

 

 

 

 

 

Social media is an incredible tool to help spread your message, reach your audience and attract new followers. Create buzz for your event with the features that make social media marketing the powerful tool it is.