Remember when Facebook was kicking around the idea of letting you do more than just react to a post with a “like”? Speculation began that all types of emoji-like responses would be available. When a post is sad or tragic, upsetting, or infuriating, it just doesn’t seem right to “like” it with a thumbs up. Right? Nobody wants to “like” that a blizzard is headed their way. Well maybe some people do. It feels awkward to “like” that someone’s dog is missing or that there is a 20 car pile up on the highway. So Facebook decided to address that.
Enter Facebook Reactions.
Today, Facebook is launching Reactions, which is an “extension of the Like button, to give you more ways to share your reaction to a post in a quick and easy way.”
To add a reaction, you simply hold down the Like button on mobile or hover over the Like button on desktop to see the reaction image options. You can choose from either Like, Love, Haha, Wow, Sad or Angry. That’s right… No dislike, folks.Go beyond the like: choose love, laugh, wow, sad or angry with Reactions.Click To Tweet
Here’s what it looks like:
This is a big change, and sometimes we don’t like change. Facebook tried to curb the negative “reaction” by conducting global research with focus groups and surveys to figure out what type of reactions people use most. They analyzed existing posts and the top stickers and emoticons and emojis as indicators for the types of reactions people use to see which of the many ranges of emotions they could offer. Facebook has tested it in a few markets since last year, and so far so good! Today, if you use Facebook, you have Reactions.
What does this mean for businesses and brands?
I guess it can be risky. It may make you nervous that there are more options for people to react to you, your service or product. It’s a little scary sure. But then again your audience members who really love you and what you have, will make it fun.
Business and brand Pages get the same Reactions as personal Facebook accounts and there is no way to disable them. It’s consistent across all posts and all countries.
The new Facebook reactions presents an opportunity to creatively engage with your audience with the debut. Like Chevy did.
Have you used the new update? If so, what do you think? Give me your…well…reaction. I know, I know. I’d love to get your thoughts below in the comments.