Up until this point, Pinterest has been a fun solo game. Creating your boards, dreaming up outfits, homes, gourmet meals. But you had to do that pretty much all alone. Sure, sometimes people comment on your Pins, but how often does that happen? Not too often. Mostly people repin or like. Well now, Pinterest users can finally chat with each other!
Now you can get feedback or discuss your pins all from inside the app or website. This new messaging feature is part of the Send a Pin feature. So now Pinners can actually…be social!
According to Pinterest, every day, people send more than two million Pins. Now Pinterest is turning your Pin activity into a conversation around those Pins. When someone sends you a Pin, you’ll be able to reply with a message or even send a Pin back.
Not only that, can also send Pins and messages to multiple people. If you’re organizing a trip, maybe a vacation destination, a party, a wedding, any type of activity involving a group of people, you can now send Pins to the entire crew. Make decisions on where to go, what to do, where to eat, what to buy, etc;. Your conversations can be reviewed simply by pulling up your notifications just in case you need to refer back.
What Pinterest has done is made it easier to plan group projects, exchange ideas and share interesting things you’ve found. Pinterest could be your go to place to plan and discuss your next project, vacation, party or event. You can collaborate, plan and share, not only with pictures but with words. Because now you can chat about it. Finally.
To learn more about sending and replying to Pins, take a look at how it works.
You can get more details here to get started on your group project!
Pinterest just rolled out an exciting new feature: Guided Search. Simply put, it’s a way to find things–images, products, how-to’s, recipes, destinations, things that people have pinned on the social network.
CEO Ben Silbermann stated, “At Pinterest, we’re making it easy to find just what you were looking for, or maybe what you didn’t know you were looking for.”
While searching is typically guided by keywords for something specific, Guided Search is designed to do a bit more. Because Pinterest is visually driven, and a site where you discover what you’re searching for and maybe not exactly what you were searching for, Guided Search will be a bit different than your typical search. Designed with mobile devices in mind, it was created to be something you can easily execute with one hand and very little typing.
You start out with a search term, and once you select that term for search, Pinterest will make suggestions for other terms. Pinterest selects these search terms and they become tags. You can delete these tags or add them to your search to help you narrow or broaden your subject. I decided to search “Spring”, then Guided Search helped me get more specific with terms such as Fashion, Outfits and 2014, to suggest what I might be trying to focus my search on. It also starts showing the names of Guides made up of pins relating to terms associated with your search.
Besides Guided Search, the company announced a couple of other improvements meant to help people discover pins better. Custom Categories will allow you to browse through pins of a very specific topic that formerly weren’t organized in one place. Related Pins feature has been improved to help locate better pins related to the pin you’re viewing.
Pinterest is rolling out Guided Search on mobile in English to start, and then on web and elsewhere around the world soon after. It’s rolling out first in the service’s apps for iPhone and iPad. I’ve already had fun exploring with Guided Search on my iPhone. What about you? What do you think about Guided Search? Please share in the comments below.
photo credit: <a href=”http://www.flickr.com/photos/mkhmarketing/8509995739/”>mkhmarketing</a> via <a href=”http://photopin.com”>photopin</a> <a href=”http://creativecommons.org/licenses/by/2.0/”>cc</a>
Pinterest continues to be a go to place for cultivating ideas, getting new information and driving traffic to websites. Recently, Pinterest made some updates that enhances the Pinterest experience. Here they are:
Place pins let you add a beautiful, interactive map to any of your boards. Place Pins include extra details like the address and phone number right on the Pin itself. You can take your Pins anywhere on your smartphone, so you can find places on the go and even get directions.
Learn how to to make a place board for your business here.
Brand New Pin It Buttons
Pinterest now offers the Pin It button in more colors and sizes so you can find one that best fit’s your website’s look.
Get your new pin it button here.
Pinterest has introduced it’s first set of API endpoints with partners like Zappos, Target, Nestle, Walmart and Hearst. It allows these partners to now showcase their most popular Pins right on their own websites and mobile apps.
Are you using Pinterest for business? How is it working for you and what do you think are the best ways to use it for business? Please share in the comments below!
Pinterest continues to be a social media site that is growing at a fast rate and is driving lots of traffic to websites. For this reason, brands are finding ways to participate in the pinning phenomenon! People are going to Pinterest for a reason. They WANT to see what people are talking about. Including brands. They want to see what their friends are sharing. They want to get information and see the creative pins that are being posted. They come ready to engage.
Pinterest’s ability to drive traffic that converts to sales, makes it a smart component of your online strategy. If that isn’t enough, consider this: it’s easy to use, it drives engagement, and inspires ideas. Those ideas, inspires people to act, create, plan and shop!
So what should you do as a business owner to get started? Here’s how you can get started:
1) SIGN UP: Go to the Pinterest Business page to join the site as a business: http://business.pinterest.com/. Your name on your page (and the name people use to search for you) is your “Business Name.” You will also have a “Username”. This name will be used to create your URL, or link, on Pinterest, like mine for example: http://pinterest.com/socialwithsara).
2) CREATE YOUR BOARDS: Absolutely include Products and Services. This is quite simple if you have a product. Pin images of the products you sell. Do you sell candles? Clothing? Jewelry? Organize boards around the product. They can link directly to your site for purchase! If you’re a service- based company,
pin images that communicate your services. I have a board called I Love Social Media. On this board I pin images from blog posts (including my own) on the topic of all things Social Media Marketing. Social Sites, news and information on Social Media, SEO, blogging, etc;.
3) Valuable, Informative Info: Tips and tricks, how-to’s. Are you a chef? Do you sell beauty products? You can pin information on cooking tips, the best cookware, makeup tips, skin care tips. Anything related to your product or service that showcases your expertise and gives useful information to your audience.
4) Sizzle: This is where you pin the really good, fun stuff. A great example is for travel agents. Pin the most beautiful scenery, amazing resorts and sunsets that you and your audience would enjoy most. Travel images are very popular. What better way to get your target market dreaming of their next vacation?
5) Industry: Are you a entrepreneur? Why not create a board for likeminded individuals? Pin images of information, tools and resources for small business owners, solopreneurs or home based business owners. Build a community of your peers on Pinterest.
Make sure your images are attractive and interesting. Pinterest is a visually driven site. Pin images that want the visitor to want to know more, click the link and share it!
Make sure you dedicate time each day to following people, brands and businesses and sharing their content as well. Check out the Popular section of the site to see what people are interested in. Incorporate those trends into your strategy if it’s appropriate.
I encourage you to go on the site to explore. Get a feel for the environment and have fun. It is a FUN site that happens to have great business potential. So don’t take the fun out of it by ONLY selling. Be interesting and engaging and you will start building your community before you know it.
Are you pinning? What tips can you share? Please comment below.
Seems like February and March was the time for social media platform announcements, changes, updates additions, subtractions, you name it. Lots of changes and shaking up. So much so, that the Pinterest changes almost snuck by me completely unnoticed. Don’t tell me you’re a social media expert. It’s darn near impossible. It rightfully belongs in the world of technology: ever-changing!
I’m apparently in the right business because I love the social media world and I really get excited with changes and announcements. Yeah, I need to get out more. This particular change with Pinterest had me very interested because I do very much like the site and the concept. I am BIG on images. I love photography anyway, I love seeing photos and I love the creativity that Pinterest inspires. Naturally, I was excited to see what they had in store. I always love when they change a site to make it simply better to look at, and that’s what I noticed right away. Here’s a few ways they did that:
1) LARGER IMAGES. When you click on a Pinterest image you will notice right away that it is much larger. It’s gone from 600 pixels wide to 735. Pretty noticeable difference.
2) CLEANER LOOK. Pinterest eliminated the white space between pins and boards, and cleaned up navigation options. I think this change gives it a much cleaner look. Thumbs up!
3) NEW BUTTON. Keeping in line with a fresher look, they have updated the pinning option with a new red “pin it” button. The comment button is no longer an option until you open the pin and then you can comment below the image. Comments can no longer be left on the home page.
4) RELATED PINS: When you click and enlarge a pin, you will be shown a sidebar with “related pins”.
5) SIMPLIFIED SETTINGS: Here’s a feature I love. Pinterest has updated the settings area to make it easier to select your notifications. Lovely!
When I logged on to Pinterest after the changes were introduced I immediately opted to have the new updated version, (which everyone will have soon anyway). No regrets, I like the new look.
I also did something I’ve been putting off for a while. I converted my account to a business account as I mainly intend to use my account to build a community for my business. I also, with the help of my business partner, verified my website. If you are pinning for business, these are options you should strongly consider, particularly if you are trying to drive traffic to your website.
Please note, you will need to verify your website to get the new analytics feature.
With the new changes, there are some features that are gone or have been tweaked:
1) HASHTAGS – that was a surprise for me. Not sure why, but it is no longer a function on Pinterest.
2) TWEETING – you can no longer tweet a pin at the same time that you pin it.
3) BOARD LIKES – Gone. You no longer have the option of “liking” a board.
4) LINKS – There is no longer an option to leave a link in your comments or pin description.
5) EMBEDDING LINKS – You MUST use Pinterest embed link to link your pins. Otherwise, your image is broken.
6) PROFILE DESCRIPTION – Your profile description is now limited to 160 characters as opposed to 200.
The REALLY big news is the new web analytics feature as I mentioned above for business accounts. Now you can find out what’s working and not working. Huge help to those of us with a strategy for our pinning.
Have you activated the new Pinterest design? What are your thoughts? Please share below.
If Great Content is King, I believe images are QUEEN! That’s the beauty of Pinterest. An image driven social media site where you “pin” all kinds of things to share with your audience. Sharing drives this site. Repins are easy to do and people are eager to share. 80% of Pinterest pins are repins according to Buzz Referral. It also states that Pinterest is the 3rd most popular social networking site for hits per week. The key is to find a way to promote your brand through images on Pinterest. If your target market is using Pinterest, you should be too!
Here are 10 great ways to market your business on Pinterest:
1. Feature your business name on your profile for maximum exposure. This can simply be done with your username.
2. Use the About Section to tell us who you are and make sure it is consistent with your brand message.
3. Add your blog or website URL in your profile!
4. Use great descriptions for your pins — descriptions typically will stay with an image as it gets repinned. If the image is from your own site, use your business name in the description.
5. Create your own images and graphics. Add a watermark with your business name.
6. Add a Pin It button at the footer of your blog posts. This encourages visitors to share your content and makes it easy.
7. Visit categories that relate to your niche or even see what is being featured on the popular category to give you clues as to what trends are popular and create ways to include something relative in your strategy.
8. Use keywords and hashtags! Use them when writing descriptions, so pinners can find your images and boards EASILY when they do their own searches.
9. Be a great source! Share the latest news, resources and information on Pinterest relative to your industry to help grow your audience.
10. Be authentic. Don’t JUST share your business and industry. Share some of your personality too. It’s ok to throw a few recipes in here and there even if it has nothing to do with your business. We want a glimpse of your personality on social media.
Pinterest is FUN. It’s fun to do and it’s fun to look at. Stay consistent with that particular appeal of the site. Be interesting, informative and make it attractive!
What kinds of things do you like to see on Pinterest? Share with me in the comments below. I’d love to know!