Marketing experts are touting the wonders of visual content and with good reason. These days, it is pretty much standard operating procedure. Visual content on social networks has grown significantly, along with storytelling with pictures. The need for visual content and images seems to only be getting more prominent. It uses different forms of content marketing based on visual elements. Visual content is often more effective than text based content because images are faster and simpler to apprehend, more attractive and more shareable. Images evoke emotion and are entertaining.
According to a study from Skyword, content with relevant images gets 94 percent more views than content without. Tweets with images get 150% more engagement. This just further emphasizes that images are an important factor in online marketing success.
So what exactly is visual content? Here are some of the most common pieces that marketers create:
- Photos— this can be great looking stock photos or original photos such as ones you see on Instagram.
- Infographics— visual snackable chunks of information in a unique and attractive layout
- Video— YouTube, or Vimeo embedded or shared directly to social media
- Screenshots— helpful images that explain, highlight or help send a message.
- Data visualization— charts and graphs
- Memes— memes designed to fit the context of your messaging
- Notes— a layout of ideas in text form with supported images.
Not all of us have graphic design skills or have the resources to hire a graphic designer for all of our visual content images. Here are a few simple to use tools that you can utilize to create your own stunning images and keep your visual content looking good.
Canva helps you to easily create beautiful designs and graphics for online marketing and other documents
Canva’s simple to use drag-and-drop feature and professional layouts yield professional looking graphics.
Skitch is a screen capture and annotation tool. It lets you take an image and snap it, mark it up with simple tools, and send it. Use skitch to highlight
The “godfather” of image creation tools is Photoshop. It’s easily the most popular tool available. If you’ve got the time and resources to learn, you have many options to design whatever you want.
Snappa is a super simple easy to use tool to create images for social media posts, blogs and ads.
Piktochart Helps you create great looking infographics and presentations.
Here are a few helpful tips when creating your visual content:
- Choose an exceptional stock photo
- Don’t be afraid to use your own photos
Good visual content should be attractive and eye catching to effectively convey your message.