Blog » images

Tag: images

How To Create Amazing Visual Content

How To Create Amazing Visual Content

Marketing experts are touting the wonders of visual content and with good reason. These days, it is pretty much standard operating procedure. Visual content on social networks has grown significantly, along with storytelling with pictures.  The need for visual content and images seems to only be getting more prominent. It uses different forms of content marketing based on visual elements. Visual content is often more effective than text based content because images are faster and simpler to apprehend, more attractive and more shareable. Images evoke emotion and are entertaining.

According to a study from Skyword, content with relevant images gets 94 percent more views than content without. Tweets with images get 150% more engagement. This just further emphasizes that images are an important factor in online marketing success.

So what exactly is visual content? Here are some of the most common pieces that marketers create:

  • Photos— this can be great looking stock photos or original photos such as ones you see on Instagram.
  • Infographics— visual snackable chunks of information in a unique and attractive layout
  • Video— YouTube, or Vimeo embedded or shared directly to social media
  • Screenshots— helpful images that explain, highlight or help send a message.
  • Data visualization— charts and graphs
  • Memes— memes designed to fit the context of your messaging
  • Notes— a layout of ideas in text form with supported images.

Not all of us have graphic design skills or have the resources to hire a graphic designer for all of our visual content images. Here are a few simple to use tools that you can utilize to create your own stunning images and keep your visual content looking good.


Canva helps you to easily create beautiful designs and graphics for online marketing and other documents

Canva’s simple to use drag-and-drop feature and professional layouts yield professional looking graphics.


Skitch is a screen capture and annotation tool. It lets you take an image and snap it, mark it up with simple tools, and send it. Use skitch to highlight


The “godfather” of image creation tools is Photoshop. It’s easily the most popular tool available. If you’ve got the time and resources to learn, you have many options to design whatever you want.


Snappa is a super simple easy to use tool to create images for social media posts, blogs and ads.


Piktochart Helps you create great looking infographics and presentations.

Here are a few helpful tips when creating your visual content:

  • Choose an exceptional stock photo
  • Don’t be afraid to use your own photos

Good visual content should be attractive and eye catching to effectively convey your message.



look awesome on twitter

How To Look Awesome On Twitter

If you’re not considering Twitter as a place to showcase your visual content you are missing out.

The social media world is a visual world, and Twitter is no exception.Click To Tweet If you’re trying to get noticed, you need images. The use of images on Twitter makes your feed eye-catching, encourages engagement and it just looks awesome. Twitter has become more visual, and you should be taking advantage of the opportunity to get noticed in a few ways:

  1. Use Your Header Image to Showcase Your Brand

Twitter cover







Twitter has a large header image that you can leverage to show your brand, tell your story and get creative. You have a lot of real estate to work with: 1500×500. You can create a cover photo that shows your staff, feature a product, or highlights a quote or slogan. Whatever the case, you have lots of possibilities. Hubspot put together a great list of some cool examples of Twitter cover photos.

2. Tweet Your Images!

The benefit of images appearing directly in the newsfeed is that your tweets stand out. If you aren’t tweeting directly from Twittter, make sure you are properly scheduling your images so that there is an image preview. Third party apps have features to make sure your images are displayed correctly. Tweets with images are simply more enagaging. They are 34% more likely to get retweeted than tweets with no images.

3. Add Some Text

When creating images for your blog posts or other content, considing using text overlay. Meaning can be conveyed at a quick glance. Buffer, Social Media Today and others do this very well:

twitter image










4. Use Twitter Cards

With Twitter Cards, you can attach rich photos, videos and media experience to Tweets that drive traffic to your website. By adding a few lines of HTML to your webpage, users who Tweet links to your content will have a “Card” added to the Tweet that’s visible to all of their followers.

There are different types of Twitter cards:

  • Summary Card: Title, description, thumbnail, and Twitter account attribution.
  • Summary Card with Large Image: Similar to a Summary Card, but with a prominently featured image.
  • App Card: A Card to detail a mobile app with direct download.
  • Player Card: A Card to provide video/audio/media.

Here’s one the White House used last year:

twitter card







Do you use images on Twitter? What are some tips you can offer? Please share below: