Blog » Facebook

Tag: Facebook

verify facebook page

Local Business? Verify Your Facebook Page

If you have a local business, you are in for a nice new treat from Facebook. You can now display a verified badge on your Facebook page. Pretty exciting news from a platform who hasn’t made it exactly easy for businesses to get noticed without advertising.

Although this is only applicable to local businesses with a physical address, Facebook does plan to eventually roll out verified badges to all business pages in the future. If you have a physical address on your Page, the verified icon will be a small gray check mark as opposed to the blue one you see with celebrities, public figures and large companies, etc;. 

A verified facebook page will give you authenticity and SEO benefits.Click To Tweet

The local business verified badge began rolling out in the United States, the UK Canada, Australia and New Zealand, and others will follow shortly.

To see if you’re able to verify your Facebook page, simply go to your Admin settings in the top right corner of your Facebook page and look for the verification option. You’ll have the option to verify your page with your your business’ publicly listed phone number. You can also verify by uploading an official document like a phone bill. This process takes a few days. I was able to verify a client’s page in a couple minutes with the phone number option.

Here’s a breakdown of the steps to take to verify your local business’ Facebook page:

  1. Click Settings at the top of your Page
  2. From General, click Page Verification
  3. Click Verify this Page, then click Get Started
  4. Enter a publicly listed phone number for your business, your country and language
  5. Click Call Me Now to allow Facebook to call you with a verification code
  6. Enter the 4-digit verification code and click Continue

facebook page

Facebook is offering this feature to help verify your page as authentic. This will distinguish legitimate businesses from fake pages who may pose as your business. This feature is also designed to help you show up higher in search results.

Verified pages will also be able to access the new feature Facebook LIVE, a new video streaming feature.

Read more about the new local business verified badges in this post from Marketing Land.

social media consistency

Social Media Marketing: Consistency is key!

Social media marketing is a job. It’s literally my job, but for business owners who’ve decided to dive in head first and build an online presence with social media, it’s probably more like their second job. Most business owners realize the major role social media marketing is playing in their overall marketing strategy. If your customers are there, if that’s where your target market hangs out, that’s where you should be. Social media is where conversations happen. Conversations help build relationships. Relationships help grow your business.

So what stops businesses before they get a good start? Consistency.


Sadly, people abandon their social media platforms. They start out with good intentions. They post a couple times on Facebook, send out a few tweets, maybe build a Pinterest board, and then things come to a halt. No posts, no tweets.

Believe me, I know social media marketing is time consuming. But if you don’t have time to maintain your social presence, find someone in your company who can, hire someone or don’t do it. I’m not saying you have to be online all the time. You don’t. But you do have to be consistent. Consistently posting content on the right platforms, staying consistent with your message, engaging with your audience will improve customer relations, give you credibility and get you noticed.

I spoke with a client who had let her Twitter postings fade away. She recently began posting again, when one of her followers was relieved to see her tweets and replied to her. She stated that she liked reading her content and had thought she’d gone out of business. Stopping completely gives your audience that impression.


Not only is consistency important but it’s equally important to stay on message. Make sure you are conveying clearly what your company culture is. If the content should be serious, because your service or product is serious, then stay with that. If you’re a little more fun, that’s ok too. Stay consistent with your content strategy and how it is shared.


You should be aiming for consistent engagement as well. Your audience is a part of this process. Have conversations. Use the content you share to make connections with your audience. When your audience engages with you, respond and respond timely. Timely and relevant responses are yield happy, loyal customers and ambassadors for your brand. These experiences will generate positive word of mouth experiences that they will share with their networks. That is invaluable.

Have a plan. Carve out time each day to dedicate to your social media marketing efforts. It may be as little as 15 minutes. But these efforts given daily add up. Have a strategy, set goals and plan your content. Stay present and keep posting. Consistency will help keep you relevant and top of mind.

social advertising

Social Advertising Q & A with Mandy Edwards

More and more we are seeing that social media advertising is becoming a necessary part of the social media strategy of many businesses. So I thought I’d get some questions answered for the small business owner with my go-to social media advertising pro and good friend, Mandy Edwards of ME Marketing Services.

How important is social media advertising to the average small business owner? Or is it?


If you are a small business owner and are using social media, then it’s very important. Through the various targeting options, you can reach the precise customer you want to reach. More and more people are using social media for peer recommendations, connecting in general and for an outlet. Your audience is there, so obviously that is why you’re using it. Why not invest a few dollars/day to attract more members for your community.

Should social media advertising be part of your social media marketing strategy? Why?



Social advertising should definitely be a part of your strategy – in fact, it’s a ‘requirement’, more like extremely strongly suggested, for my clients. No other advertising option out there can tell you how many people clicked on your ad or how many conversions you received.

Social advertising is the only form of advertising that can give you a true measurement of ROI. Click To TweetBroadcast media and print can guesstimate how many people saw it based on subscribers or Nielsen ratings. Social advertising can get you a specific number. Try asking your TV or newspaper sales rep for that on your traditional ad 🙂

How effective are ads on Facebook and Twitter?



If used and targeted correctly, they can be effective. If you do a Facebook ad for the heck of it and target all 1 billion+ users, it’s like throwing darts blindly at a target. If you put in your exact targeting and use the right message, you’ll be effective in your efforts. Crafting the right message is key – you want something that is going to hook them when they read it.

For example, “Sign up for our emails!” is not going to get as many clicks as “Want a FREE iPad? Sign Up and You Could Win!” It’s all about getting their attention. Another example would be instead of using “Social Media Help” as your headline or tweet, use “Can’t figure out why Facebook isn’t working?” or “Did you really just tweet that?” You get the idea…

Sometimes I see ads in the newsfeed and sometimes they’re in the sidebar. What’s the difference?



Those are two different positioning options Facebook gives you. Ads run in the newsfeed typically run on both desktop and mobile feeds, while the sidebar are only on the desktop. Sidebar Facebook ads are making a comeback because the graphics are bigger now. However, I’m still seeing better returns on newsfeed ads because most ads I’m running for clients are getting the majority of their traction from the mobile newsfeed.

Do you recommend that someone starting with ads consult with a social media professional or are there Ad consultants provided through Facebook, Twitter, etc;.



There are forums and FAQ’s from both Facebook and Twitter to help you get started. Honestly, the best and free option it to read those and Google what you want to know. I’d love to say “hire a pro” but sometimes that is not feasible for a small business. Start with the free options, then if you’re stuck, do a consulting session with a social media pro (be very careful when you select one) to work through it. There are sites offering classes and such on this, but honestly, you really don’t need those.

What makes a great Facebook ad?



The message and headline are the 2 most important parts of any ad. My background is print advertising and a lot of what I learned and did during that time has parlayed over into what I’m doing now. You have to have something catchy, like I mentioned above. The best Facebook ads are ones that resonate emotionally with the audience. Try to make that connection in the 96 characters Facebook gives you. It is possible. Another component is the targeting. The more specific you target, the better results you’ll get as well.

How much should a small business expect to spend to see good results?


With both Facebook and Twitter, the more you pay, the more the ads will be seen. On average, my clients pay $2/day. You’re talking $60 or $62 per month. A quarter page newspaper ad here costs around $400 – and that’s just one time. I’ve seen awesome results on $2 or even $3/day. If you are doing something short-term, I would look at bumping that up, but if you are just starting, go with the $2/day.

Do you think promoted posts/boost posts are effective?


If used correctly, yes. The promoted posts cause the post to show up more in your fans’ newsfeeds. Promote posts too often and you’ll get unliked or hidden. I once saw a social media “expert” promote a post asking how everyone’s day was. Seriously. In my opinion, that was a waste of money and I unliked the page. As a rule of thumb I only use promoted posts for specials, events, important news or epic sales. I save these for something really special. If it’s the right message, they will be effective. Just don’t promote a post asking how someone’s day was. That post didn’t do so hot.

What do you think is best to use? A daily or lifetime budget, CPM or CPC?



It really depends on your goal and what you’re advertising. I’ll put in a lifetime budget – but it’s usually the daily rate times the number of days it’s running. Those are interchangeable to me. I always pick the option for Facebook to optimize my advertising goal, whether it be for impressions or clicks. The automated usually does a better job than setting a CPM or CPC bid. So, speaking of CPM or CPC, both are good for different things. If you are promoting something in general, for example a sale, CPM is the best option since you want eyeballs on the ad. If you are promoting event sign-ups or something to download or a coupon code, then you want CPC because you are wanting clicks. Again, use the automatic optimize for either of those options. It will save you headache and they actually work better that way.

What are some best practices for ad creation?


I’ve mentioned a lot of them already – know who you want to target, have a catchy headline and use promoted posts on Facebook sparingly. Another best practice is to use multiple photos with your Facebook ads. Use this as a test to see what images get the best response. For example, an author client of mine ran the same ad in Canada and the US with the same 2 images – one of the book and the other of him talking with an elderly woman. In Canada, the book cover image was our winner… in the US it was the picture with the elderly woman. The targeting was the same for countries. Use this option to see what really resonates with the ones viewing your ad. A new option (and best practice) for Twitter is to use a Twitter card with your ad. They now allow you to attach a lead generation card to a tweet and people can click and enter their name and email and Twitter will send it to you. Talk about gold! This is an awesome new option that I’m seeing good results with.

Mandy has a great blog filled with lots of useful information on social media marketing for small business owners. You can check out her blog here.

Are you using Facebook or Twitter ads to drive traffic to your website or get more eyes on your content? What has your experience been like? Please share in the comments below.


Facebook Brand Page Redesign

Keeping in line with all things social media, Facebook has announced a big change. Facebook previewed a new redesign for brand pages. The change will begin rolling out slowly and will happen officially on March 27th.

This redesign is focused on giving you a simpler Facebook experience.

Facebook indicates that the new redesign will, “make it easier for people to find the information they want and help Page admins find the tools they use most.” Here are some of the most significant updates with this new redesign:

Single Column Display:

One of the most notable changes is that Facebook will now display all of your page’s posts in a single column, rather than the two-column display that took our eyes and brain signals months to get used to took some getting used to before.  I can definitely live with this.

Business Info On Left Sidebar:

The left-side column will feature important information about your business: location, hours, phone number, website, and any photos or videos you’ve posted.

Tabs On Left Sidebar:

When Facebook first previewed the redesign a lot of marketers panicked, worrying that the new redesign eliminated tabs. It was then reported by some  that tabs would be moved into a dropdown menu. Now Facebook is saying that tabs with images, will be listed beneath your business info on the left sidebar.

Better Admin Tool Access:

Facebook is removing the rather large admin panel from the top of Pages and adding a more simplified view of your activity from the week in a feature called “This Week”. It will include Page Likes, Post Reach, Notifications, and paid ad information. Facebook is also adding new navigation options displayed at the top which will make it easier to access your activity, insights and settings.

Pages to Watch For All Admins:

With this features, admins can create a list of pages similar to theirs, and compare their performance.

I’ve heard several people express concern about the tabs being moved. Personally, I don’t see it as much of a problem. If you have set up applications for these tabs you know that they don’t get much visitation without a whole lot of work. You have to point people to them. You will just still have to continue to do that to get results no matter where they’re located on the page.  People interact with you in the news feed, hopefully, if they see your posts, but that’s another story. It is  very unlikely that visitors go directly to your page.  With that being the case, they’re also not going directly to your custom apps. You have to take them there.

Because people aren’t thinking of your page specifically when they log on to Facebook you have to do your part to remind them to go there.  Always include a link in your email newsletters. Share links on your other social networks to help drive people to your Facebook Page. While the look of Facebook pages has changed, the work you put into them will not. So don’t forget to do those important extra things to keep people interacting with your business on Facebook!


photo credit: <a href=””>mkhmarketing</a> via <a href=””>photopin</a> <a href=””>cc</

How To Effectively Invite People To Like Your Facebook Page

You’ve set up your Facebook page and now you’re ready to tell the world that your business is on Facebook. You’ve started inviting, you’ve sent notifications through Facebook’s admin panel and you waited for them to come.  Are they coming a little slower than you expected?  Recently, someone tagged me in a post on Facebook where they were inquiring about how to get people to like your Facebook page. They were looking for a way to invite the masses more quickly without having to go through one by one to invite your friends. But is inviting the masses the best strategy? Gaining likes requires an  effective invitation and valuable content.

What you must realize about social media is that it is not at all about you. It’s not about your business and it’s not about your page. It’s about them. Think about it this way. How many times have you gotten a notification that “Friend XYZ” has invited  you to like their page “XYZ’s Business”? Do you like the page? Always? Sometimes? Never? If I receive a notification that a really good friend of mine wanted me to like their page, then yes, I would. If it was just one of my Facebook friends who is a friend of a friend of a friend, then chances are, I won’t. The people who you have some sort of established relationship with are most likely the first ones to like your facebook page once you’ve invited them. Otherwise, you’ll have to consider, what’s in it for them?

One of the most effective ways to invite people to like your Facebook page is by inviting them with an explanation of why they should like and follow your page. What value are you providing? What knowledge can they expect to gain? What is the benefit to them? I tell my potential followers that they can expect to receive tips about marketing their business on social media sites, particularly teaching them tips and skills to shorten the learning curve as many of my followers are entrepreneurs who don’t have the time to do their own research into tools and information that will help them integrate social media into their marketing strategy. Think about what it is you have to offer. Are you a travel agent who shares informations on deals and tips to specific destinations? Are you a cruise specialist? What valuable information can you share? Are you someone who specializes in teaching people how to manage their finances better and can give money saving tips and share resources to help them accomplish their financial goals? Think of the value you present to your audience and communicate what that is.

Leverage the audience you already have. Do you have a list of email subscribers? Invite them to your page with an email telling them what you plan to offer on your Facebook page and why they should follow your updates.

Ask influencers that you know. If you have a great relationship with someone who is an influencer, you can tap into their influence by asking them to share your page with people they think will benefit from what you have to offer.

Invite your Facebook friends or followers from other networks. Share your Facebook page, and explain what your page is about and how it will benefit your audience. Growing a community is about relationships and trusts. Leading with value is a great start.

How To Combat Facebook’s Organic Reach Problem

As marketers, we have been grumbling about Facebook’s organic reach for quite some time. We have long suspected Facebook’s goal to have businesses pay for their content to be seen. Promoted posts and ads are nothing new.  We’ve all watched a decline in organic reach of our content. What was once deemed as the best type of content to share, images, has taken a hit as well. Posting links seems like a sure way to make sure your content does NOT get noticed. Despite Facebook’s assurance that they want to favor great content particularly links.

So what can you really do about Facebook’s organic reach?  Do you pack up and give up? Do you stay and fight? The truth is, social media changes. Often. You have to be ready to adjust.  So I started paying particular attention to one of the pages I manage in regards to organic reach. This particular page has over 3500 likes.

What I noticed over the last 3 weeks is that text posts are performing best with organic reach.  While links with previews were averaging a reach of 100 – 200 people and even in one instance as low as 47, text posts were reaching an average of about 750 people.  Images were not performing as well except in a few instances. One in particular was a graphic that reached over 1,000 people.

After taking a closer look at the analytics of each post over the last few weeks here were my takeaways:

Images can still work. You just have to determine what your audience responds to best. Which images are going to most likely generate a like or comment. That may take some trial and error.

You have to post at optimal times. For this page, people are most likely to be online during lunch hours or after dinner hours, eastern standard time. You may not be around in the evening, but your audience just may be. You must consider that.

It may be frustrating to reach less people, but Facebook is still the social network that houses MOST people.  While you shouldn’t neglect other social networks,  it is probably not a smart strategy to leave Facebook altogether.  Instead, leverage other means to  reach your customers  and drive traffic to your page:  build your email list! You should still be taking advantage of your subscribers who want to  receive your regular updates such as a monthly newsletter.  Tell your audience in your emails where they can find you online and encourage them to visit your page beyond the newsfeed. Include your links where appropriate so that you can make it easy for your audience to reach you.

I encourage you to check out this recent post on Facebook’s organic reach from fellow Social Solutions Collective author, Jenn Herman on her Jenn’s Trends blog where she took an innovative approach to the science of her own Facebook Newsfeed.

The bottom line is, you have to adjust, be creative and find ways to make Facebook work.  Marketing your business is not easy.  Strategize, test what works, use that and execute. It’s a battle, but you can still achieve your victories with the right approach.

photo credit: <a href=””></a> via <a href=””>photopin</a> <a href=””>cc</a>