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Facebook Features That Keep Me Hanging On

Being from Detroit, Motown music is in my blood. One of my favorite groups, The Supremes recorded a song in 1966, “You Keep Me Hanging On.” In a way, that’s kind of how I feel about Facebook. If you’re using social media to market your business you probably have a Facebook page. You probably have been frustrated more often than not with it one way or another. Personally, I get much more engagement on Instagram and Twitter, so I concentrate my efforts there. But, Facebook keeps me hanging on with a few key features that I use for myself and my clients. That being the case, I’m not so ready to set Facebook free just yet. Here’s three reasons why:


One of my favorite rather new Facebook features is the Author Tag. By implementing the Author Tag on their websites, publishers can make it easy for Facebook readers to follow the author of an article they might’ve read and found valuable or interesting. It’s a tool that connects the byline in a story preview in the News Feed to the writer’s Page or Profile with Follow. Attribution and follow: WIN-WIN!


If you have a local page, boy is this nice. Finally the little guy gets a little love. We always see the celebs and large companies with the blue checkmark. And for good reason, we want to know the page is legitimate right? This does the same thing for local businesses, those with a physical address, but with a grey checkmark. The page verification feature will distinguish legitimate business from fake pages who may pose as your business. It’s also designed to help you show up higher in search results. And have no fear, Facebook plans to roll this out to all businesses in the future.


If you haven’t set this up already yet, you should. Created to bring your most important objective front and center on your facebook page, call-to-action buttons link to any destination on or off Facebook. Whether you’re trying to grow an email list, drive traffic to your website, sell a product or service, you can direct your visitors to take action the way you want them to. 

Use Facebook's call to action feature to direct visitors where you want based on your goalsClick To Tweet

These Facebook features show that while Facebook clearly wants you to use some advertising to maximize the exposure of your content on Facebook, it still wants to provide some valuable features that help you gain exposure for your business or blog. I guess that’s why I’m still hanging on.

What do you think about these Facebook features? Do you find them useful? Please share your thoughts in the comment section below.

verify facebook page

Local Business? Verify Your Facebook Page

If you have a local business, you are in for a nice new treat from Facebook. You can now display a verified badge on your Facebook page. Pretty exciting news from a platform who hasn’t made it exactly easy for businesses to get noticed without advertising.

Although this is only applicable to local businesses with a physical address, Facebook does plan to eventually roll out verified badges to all business pages in the future. If you have a physical address on your Page, the verified icon will be a small gray check mark as opposed to the blue one you see with celebrities, public figures and large companies, etc;. 

A verified facebook page will give you authenticity and SEO benefits.Click To Tweet

The local business verified badge began rolling out in the United States, the UK Canada, Australia and New Zealand, and others will follow shortly.

To see if you’re able to verify your Facebook page, simply go to your Admin settings in the top right corner of your Facebook page and look for the verification option. You’ll have the option to verify your page with your your business’ publicly listed phone number. You can also verify by uploading an official document like a phone bill. This process takes a few days. I was able to verify a client’s page in a couple minutes with the phone number option.

Here’s a breakdown of the steps to take to verify your local business’ Facebook page:

  1. Click Settings at the top of your Page
  2. From General, click Page Verification
  3. Click Verify this Page, then click Get Started
  4. Enter a publicly listed phone number for your business, your country and language
  5. Click Call Me Now to allow Facebook to call you with a verification code
  6. Enter the 4-digit verification code and click Continue

facebook page

Facebook is offering this feature to help verify your page as authentic. This will distinguish legitimate businesses from fake pages who may pose as your business. This feature is also designed to help you show up higher in search results.

Verified pages will also be able to access the new feature Facebook LIVE, a new video streaming feature.

Read more about the new local business verified badges in this post from Marketing Land.