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How To Promote Your Events With Social Media

Social media has many great uses. Promoting events is one great way to use social media. My experience with social media includes many non-profit organizations, and often with that comes events. Social media marketing is a very effective way to inform people of your event, your cause and to help meet your goals for those events.

As with any marketing effort, you need a plan.

Marketing your event with social media requires some important steps to ensure optimal success.Click To Tweet


Set Your Goal.

What are you trying to accomplish? Are you looking to build awareness, increase attendees or sell tickets? Whatever that goal may be, define it and create a strategy around accomplishing that goal.

Be Social Friendly.

Create a hashtag that is brief and easy to remember. Include it in all your promotions so that your audience can follow the conversation online easily. You should also use tools like or to track the metrics of your hashtag to gauge the performance of your marketing efforts.  Prepare for event day engagement by creating a Snapchat geofilter for attendees to use at the event.

Optimize Your Messaging and Images.

Creating the right content is key with social media marketing. Create copy that will tell people what they need to know about the event with key details and builds excitement. Educate, inform, excite and create calls to action. You’ll want to create images consistent with your brand that are eye-catching, memorable and shareable.

Host An Instagram Contest.

Contests are an easy way to get content for your Instagram account and generate buzz around your event. Have a giveaway where attendees take photos to post on Instagram, use the event hashtag and tag your account. Here’s a great contest that Ford used for it’s annual Ford Freedom Fireworks event.event

Drive Your Visitors.

Make sure that your social profiles are updated with the link that drives them to information about the event and/or where they can purchase tickets or RSVP. It is a good practice to use a customized link shortener so that you can use metrics to track your performance.

Leverage Influencers.

A sure way to help amplify your message is to leverage the audiences of people and organizations who are involved or have a personal interest in your event. That would include guest speakers, special guests, honorees and sponsors. Using Twitter mentions and tags on Facebook and Instagram of people and organizations alerts them to your online social media promotion efforts and in turn prompts them to share that message with their respective audiences.

Pre-Event Events.

Showcase your upcoming event by hosting a Twitter chat or Facebook Live event. Twitter chat’s give you an opportunity to allow your audience to interact with one of your special guests before the event, ask questions directly and learn more about what to expect at the event. Facebook Live events broadcast to audiences who are already engaged currently online. This will give them a chance to hear from your or your guest about why they should attend. You can use these events to also give a call to action.



Your event promotion doesn’t stop the day before your event.Click To Tweet You’ll want to showcase what’s going on at your event to create buzz for your brand and interest in your upcoming events.

  • Make sure you make announcements at your events encouraging people to use the hashtag and geofilters on social media and share their own stories.
  • Engage with your attendees! Follow the hashtag at your event and retweet, comment and reply to what your audience is sharing



Wrap up your event by sharing photos albums to Facebook. Attendees will look for photos they were a part of or their favorite highlights to share.


A great tool to use post event is Storify. It allows you to highlight and arrange tweets from your events that is shareable. It will event notify people mentioned in the tweets when you post it.


Download your Snapchat story and include it in a blog post to share with your readers. You can also download individual snaps to post on other social media sites. This will help build your Snapchat audience as well.









Social media is an incredible tool to help spread your message, reach your audience and attract new followers. Create buzz for your event with the features that make social media marketing the powerful tool it is.



Successfully Live Tweeting An Event

During my social media marketing career I have had the pleasure of being part of a social media team designated for large events. Our objective is to share content live from the event on social media accounts, but our main task is live tweeting.

Live tweeting events is an excellent opportunity to build an audience of targeted followers and build awareness around your event, organization or cause. It’s about sharing what people are saying at an event, as it’s taking place.

Live tweeting is very different from your standard daily tweets. Live tweeting is focused on the event’s designated hashtag.

Whatever you tweet during your event has the potential to have increased attention and make a major impact.Click To Tweet

Most recently, I worked with a live tweeting team for an automotive summit with high profile speakers, attendees and major sponsors.

With several large events under my belt, I’ve put together a list of live tweeting success tips for events:

  1. Study Up

Have as much background as possible on the event, the speakers and sponsors as you can ahead of time. Being informed is always an advantage. Know the history of the event, the background, the purpose, and information about the speakers and their relationship to the event helps you to be a better tweeter.

  1. Have access to the Run of Show

It is always helpful to have a run of show. Know what’s going to happen when so you can plan ahead. You could even schedule certain tweets or have drafts of tweets prepared. For example, you could craft tweets to introduce each new speaker that is introduced.

  1. Create a system for photos

For large events, a photographer is a must. Make sure that the photographer is immediately uploading photos to a file sharing site so that you can attach photos with your live tweets. Tweets with photos get more engagement. And they just look good! 😉

  1. Make a list of Twitter handles and hashtags.

Having a list of twitter handles for each speaker, their company and the hashtag or hashtags associated with the event will save you time, extend reach and encourage engagement. It’s also a good idea to create a Twitter list of speakers and companies so that you can easily access tweets that they are sending out from the event.

  1. Encourage Audience Engagement

Every event should have a hashtag associated with it. Be sure to use every opportunity before and during your event to promote the hashtag and encourage attendees to tweet and share photos using the event hashtag.

  1. Engage With Participants

Make sure you follow the event hashtag periodically throughout the event so you can engage with participants who are tweeting by retweeting, favoriting and replying.

  1. Select A Platform

Select a live tweeting display platform where you can project the tweets associated with your event hashtag that can be viewed in the main room of the event. (Some services are free, some are paid.)

Here are a few examples:



Visible Tweets

Live Tweet App

Composing the tweets themselves requires focus and concentration. You need to be familiar with who is speaking so that you can include photos of that person live from the event. Here are a few quick tips:

  • Keep tweets as concise as possible.
  • Try not to split a thought, phrase or quote into two tweets.
  • Remember to use the person’s twitter handle when quoting.

Live tweeting is beneficial for business. It’s drives the information and messaging for your event. Be prepared with these steps, have a strategy and reap the rewards of increased visibility and valuable connections.

Live Tweeting Team
A few members of the social media team for the 16th Annual Rainbow PUSH/CEF Global Automotive Summit, L-R: Katrina Turnbow, Kanopi Social; Carlotta Tutt Holloway, True Root Marketing; Sara Nickleberry, Social With Sara. (Photos by Robert Deane, Avima Designs)