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Crafting Content To Engage Your Audience

Updated July 11,2017

No doubt it’s a noisy online world. We are overwhelmed with endless content. You can practically find out anything you want on any subject simply by googling it. So how do you stand out in such a crowded world on social media? You’ll want to focus on your followers and sharing content that will keep your audience’s attention and engages them to share and have conversations. Here are a few suggestions to accomplish that:

Share Visual Content

Visual content allows you to send a message in creative simple ways that grab your attention. They’re also pretty simple to make. Photos and videos can easily be created from your phone. There are many tools that can help folks like you and me who have zero design skills make pretty decent graphics. Some of my favorites are Canva, Pic Monkey, Pinstamatic and Piktochart for infographics.

Visual content can be curated as well. When you come across great photos, videos and graphics that are relevant to your audience, they will appreciate it.

Give Gifts

Does your audience love guides, how-to’s, ebooks or maybe webinars? Create content or host a webinar or hangout that answers some of the questions your audience is asking. Help solve a problem that your audience members have. It’s always a good idea to pose questions to your audience to see how you can bring value through your content and your business service or products.

Focus On Your Audience

When you ask your audience’s opinion, or ask for their feedback, they’re more likely to engage with you.Click To Tweet.

Make them part of your story by asking them questions or simply by making them a part of your strategy.

Another great way to do this is to have them create as well. Make a hashtag for your business and ask your fans to post pictures about your product or service or something relating to it.  This could work on more than one social network. When your fans participate, be sure to share their photos, comment and start conversations with them. This is a great opportunity to build relationships.

Don’t Hesitate To Curate

Your content should be useful, interesting, entertaining and valuable. It doesn’t all have to be original content. Share the best of what you find. Think about the type of content you crave. I appreciate content that helps me do things better. Content that teaches me something that can help me be a better business person, a more informed consumer, a better parent, and so on.

Think about what you enjoy, what engages you and what you share and use that as a guide when choosing and creating content for your audience.Click To Tweet

It’s not about you, it’s about them.

When you focus less on selling a product or service and more on your audience, their needs and how you can help them, the better content you will create. The better your content, the more engagement you will have. This builds relationships. Relationship building is what social media is all about. Keep the right focus to get the right results.

Photo credit: marfis75 via photopin cc


5 Mistakes You Might Be Making On Twitter

Every social media platform has it’s own culture. Some things that are acceptable on one platform may not work very well on the other. But one thing’s for sure is that you should always be SOCIAL. Sometimes, people get going on Twitter before really understanding the culture. And some of the things they do are pretty anti-social. Don’t make these Twitter mistakes:

1. Constantly Broadcasting.

If all you're doing is posting a tweet and you're never replying, or retweeting, you're definitely doing it wrong.Click To Tweet To only show up to talk and not listen or share, is a mistake. And it’s definitely not social. You should be having conversations. The people who you have decided to follow are tweeting too. Read their tweets and give genuine replies. Retweet content that you think is valuable, interesting or entertaining.

2. You’ve protected your tweets.  

There are few things more anti-social than protected tweets. How can you be social with protected tweets? It’s like being at a cocktail party and only talking by cupping your hands and whispering in someone’s ear. The whole idea behind social is to have conversations, to be open and participate. Protecting your tweets is anything but that.

3.  All of your tweets are automated from Facebook.

This is one of the biggest mistakes I see made on social media. If you want to participate in the conversations happening at Twitter. Be on Twitter. If your post from Facebook is an image, it will have no image preview on Twitter. If all of your tweets are automated from Facebook, you’re doing it all wrong. If you’re simply using Facebook to post to Twitter and never actually logging on Twitter, then you’re definitely not engaging. I dedicated an entire post to why it’s so not social.

4. You don’t have a bio.

If you haven’t taken the time to tell us a little about yourself, what you do, your interests, it’s hard to find a reason to want to connect and engage with you. If you’re in business, you certainly want to fill out your bio as well as include a link to your website. A bio is a great opportunity to drive traffic to your website from Twitter users.

5.  Tweeting like text speak.

Always watch your spelling and grammar on Twitter. If you’re finding it hard to say what you’re trying to say in 140 characters or less, that’s ok! That’s the fun challenge of Twitter. Don’t make Twitter a puzzle by spkg n txt lnguge. I don’t even text in text lingo. So for me, it’s even harder to accept. Be mindful of your grammar and spelling if you want to be taken seriously.

If ever you’re confused about what to do and what not to do, always fall back on social rules. Be considerate, polite, engage, share. Social rules always apply.


photo credit: life in the castro, san francisco (2015) via photopin (license)

4 Simple Ways To Get More Facebook Comments

Let's chat!
Let’s chat!
Building an online community requires building relationships. Building relationships requires engagement. How do you get your fans to engage? How do you get them talking. You need comments. What are some simple ways to get comments? Here are a few………


Try asking a simple yes or no question. Your audience can give you quick feedback and it can spark a conversation.

Example: “Yes or No… Are you on Instagram?”


My favorite vacation destination is___________________.

This is great way to get your followers to engage quickly and easily. This works particularly well when you’re asking them something about themselves. Show some interest in your followers.


You can survey your audience and get valuable information in a simple easy way that’s very convenient for followers to participate. Set up in a multiple choice type format it gives them a few choices and there’s no wrong answer! 🙂 It also allows your followers to see what other people’s answers are.

4) ASK

Example: Can you see yourself here? Evoke some emotion, fun and excitement. Share an interesting photo and ask a question about it.

Sandals Negril
Sandals Negril

What are ways that you use to get your followers talking? Share in the comments below.

Twitter Etiquette Techniques For Small Business

One of the most important factors of Social Media is the likability factor. Besides providing consistent, valuable content, it’s important for people to like you. Show your personality. Be interesting. Remarkable. One of the keys to doing this is by being polite. Social Media manners are crucial. This goes across every platform. There are certain basic techniques you should be practicing on Twitter that show good etiquette, politeness and excellent social media manners are it relates to this unique platform.

The Tweet:

Make your 140 characters count, BUT, find a way to say what you have to say creatively and succinctly. Make it so that people can retweet it and add a few words when they do.


It’s fine to schedule tweets. The verdict is still out on automatic DM’s. Most either love them or hate them. Knowing that, if you choose to have an automatic direct message when people follow you. Craft it in a personable, sincere way. Don’t make it scream, I’m trying to sell you something.

Writing Counts.

Be mindful of your spelling and grammar. You will be judged. Take the time to thoughtfully write your tweet and present it with good writing. It’s important and it’s worth the effort.

Be thankful with a purpose.

It’s polite to thank people for retweets and you should do it. But do it with a purpose. Namely, engagement and building relationships. Say thank you and use this as an opportunity to start a conversation. Don’t just fill up your followers timelines with saying thanks for the retweet. Thank them and ask them about their day, comment on something they tweeted, or mention a common interest to start a conversation.

Don’t Be Pushy.

Focus on sharing consistent, valuable information and engaging with your followers. Don’t send individual tweets to a long list of followers pointing them to your latest product. Social is sharing, not selling.

What other Twitter etiquette tips come to mind for you? Please share them in the comment section below. Let’s discuss!

How To Create A Memorable Brand

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One of the great advantages of online marketing is reinforcing your brand. Your brand should be memorable. It should tell who you are. What emotions does your brand evoke? Are you someone people want to do business with? Make sure you are presenting a clear, strong, consistent story about your brand. Reinforce your brand with a few techniques.

Brand YOU: Insert your name. My Coach does it well on her Facebook page, Social Media Branding With Kim Garst. You can also use this with publishing: “Tara’s Top 10 Health Tips”.

BLOG AND BLOG SOME MORE: Publish your blog posts often, and contribute in online communities.

BUILD RELATIONSHIPS: Make sure you engage and build relationships with influencers and thought leaders. Comment on their blogs, sites, profiles, etc; Interview them, and share their content.

PROVIDE LOTS OF GREAT CONTENT: Guest blog, provide valuable information to other bloggers and publishers. This is a great way to widen your online presence while reinforcing your brand.

It’s smart to observe other brands and see what they are doing that works. What is it that you like about them? Which brands do you easily remember? Apply what you observe. I find that those brands have an attractive design, have amazing content and constantly evolve.

Stand out, be consistent and be remarkable.