It’s the first Monday of 2016. You can’t get a fresher start than that! A new year means ditching bad habits and starting good ones. That includes your social media marketing practices. Towards the end of the year, you probably knew there were things you could do better and should do better but lacked the motivation to make changes. But it’s the new year and now you’re ready. Maybe you’re not sure where to start. Here’s are some key steps to get you going on the right path in 2016.
Have a strategy.
Hopefully you have a social media marketing strategy. If not, you absolutely need one. It’s mandatory. You should start by answering some important questions that will shape your strategy. What am I trying to accomplish? What are my goals? What are the KPIs? What key measures will be used to evaluate social media strategy effectiveness? Who is your audience? What are the demographics of your current or ideal customers? Where are they? What sets you apart from the competition? What makes you unique? What platforms will you use and how?You have a social media strategy, right? It's MANDATORY!Click To Tweet
Don’t be content. You need content.
Once you’ve established your strategy you need to plan your content. When it comes to creating content, go with what works! Share the type of content that gets the highest engagement. What does your audience respond to? Tailor your content for each social channel. What works on Facebook may not work on Twitter. Make sure your content stands out.
Plan your work and work your plan.
Social media marketing requires planning, otherwise it’s chaos. Having a content calendar can make your life a whole lot easier. A social media content calendar organizes how you curate and create content, and helps develop your editorial strategy. It saves your time and and helps distribute your resources wisely to ensure your brand consistently publishes qualify content. Your social media content calendar should be easy to read and not require a lot of explanation. It should include the information you have outlined in your content strategy. Break it down month to month and with activities further broken down by the day. You can include social media icons to represent which social media channel the content should be published to accompanying the post title for streamlining purposes.
Have a daily task list.
Social media marketing is a huge job. Tackling something big requires consistent small daily steps. Having a daily task list helps you take on all that social media marketing requires. Those tasks start with simply showing up, and include relevant content and engagement. I dedicated a post to daily task lists that outlines what your daily task list should consist of: Your Daily Social Media Task List.
Be More Social.
All this planning is awesome and necessary but don’t neglect what’s most important with social media: being social! Make new connections, start conversations. Create content that is engaging and be sure to respond timely when your audience comments and asks questions. Share content from other brands. Build relationships with genuine interest in others. Be engaging.
Always be consistent and focus on your goals. Analyze your efforts and make necessary adjustments. What are you doing differently in 2016 with your social media marketing? How are you improving your efforts?