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Light Up Your Content With LinkedIn Publisher

Every time I use LinkedIn Publisher I remember why I like publishing articles on LinkedIn. Why? First of all, it’s simple and easy. But there’s much more to it than that. It gives new life to content I’ve already written. While you can certainly write brand new content for LinkedIn and that’s absolutely great, my strategy is repurposing content. How would you like to give more visibility to content you’ve already written? With LinkedIn Publisher, you have a chance to provide useful content to your audience, increase your visibility, and further establish yourself as an authority in your field without having to write brand new content.

LinkedIn Publisher is super easy to use and allows you to gain more exposure to your content.Click To Tweet

Repurpose, Republish.

You can get started publishing right away simply by reposting your blog posts onto Linkedin Publisher. If you decide to copy the entire post, make sure you leave some time between your post and when you republish to LinkedIn. This gives Google enough time to index, understand which post is the original, and rank that one higher than the content you republish.

I choose to use my evergreen content, and usually it’s at least a year old. It gives me to opportunity to freshen up the content a bit with new information that adds to the existing post. Often, I simply copy the majority of the post and link the rest to the original blog post on my site.

This shows readers you are being transparent about republishing and it will lead them to your site where they can read more of your articles.

Another good practice is to create a new headline for your LinkedIn Publisher post that’s slightly different from the original. This is also beneficial for those searching the keywords online to find more of your content in search results.

If you don’t want to copy and reshare the same article, get inspired by some of your content, especially the more popular ones, give it a new spin or use it to inspire a whole new direction on the same content. For example, I have a post that was very popular, “Why Posting From Facebook To Twitter Is So Not Social”, I could find another faux pas around the same lines as inspiration for a new blog post to share on LinkedIn.

From Long To Short.

If you’ve written e-books, created presentations, trainings, speeches or slideshows that are too long for LinkedIn, you’ve got a content goldmine!

Use long-form to create multiple posts. Break them down into individual posts for LinkedIn Publisher adding great headlines and images and you’ve got a whole new source of content for your LinkedIn audience.

LinkedIn Publisher is a great way to increase visibility and gain new readers. Republish your evergreen content, find inspiration from existing blogs, and get more eyes on your content. There are lots of possibilities!



Crafting Content To Engage Your Audience

Updated July 11,2017

No doubt it’s a noisy online world. We are overwhelmed with endless content. You can practically find out anything you want on any subject simply by googling it. So how do you stand out in such a crowded world on social media? You’ll want to focus on your followers and sharing content that will keep your audience’s attention and engages them to share and have conversations. Here are a few suggestions to accomplish that:

Share Visual Content

Visual content allows you to send a message in creative simple ways that grab your attention. They’re also pretty simple to make. Photos and videos can easily be created from your phone. There are many tools that can help folks like you and me who have zero design skills make pretty decent graphics. Some of my favorites are Canva, Pic Monkey, Pinstamatic and Piktochart for infographics.

Visual content can be curated as well. When you come across great photos, videos and graphics that are relevant to your audience, they will appreciate it.

Give Gifts

Does your audience love guides, how-to’s, ebooks or maybe webinars? Create content or host a webinar or hangout that answers some of the questions your audience is asking. Help solve a problem that your audience members have. It’s always a good idea to pose questions to your audience to see how you can bring value through your content and your business service or products.

Focus On Your Audience

When you ask your audience’s opinion, or ask for their feedback, they’re more likely to engage with you.Click To Tweet.

Make them part of your story by asking them questions or simply by making them a part of your strategy.

Another great way to do this is to have them create as well. Make a hashtag for your business and ask your fans to post pictures about your product or service or something relating to it.  This could work on more than one social network. When your fans participate, be sure to share their photos, comment and start conversations with them. This is a great opportunity to build relationships.

Don’t Hesitate To Curate

Your content should be useful, interesting, entertaining and valuable. It doesn’t all have to be original content. Share the best of what you find. Think about the type of content you crave. I appreciate content that helps me do things better. Content that teaches me something that can help me be a better business person, a more informed consumer, a better parent, and so on.

Think about what you enjoy, what engages you and what you share and use that as a guide when choosing and creating content for your audience.Click To Tweet

It’s not about you, it’s about them.

When you focus less on selling a product or service and more on your audience, their needs and how you can help them, the better content you will create. The better your content, the more engagement you will have. This builds relationships. Relationship building is what social media is all about. Keep the right focus to get the right results.

Photo credit: marfis75 via photopin cc



Swayy: A Savvy Way To Rock Your Content Curation

As a marketer, social media consultant and active social networker, I am always on the hunt for fresh, awesome content that is relevant to my audience. So naturally, I’m always looking for tools to help me do just that and do it better.  That’s where Swayy comes in.

What is Swayy?

Swayy “gives you the content that engages your audience.” A personalized dashboard of content based on what I’m interested in and what’s trending among my audience members. Not only does it accurately select content, but it saves me a whole lot of time.

I’m already in love!

Swayy has become a part of my morning social media routine. I log on to Swayy daily for great content to learn new things in social media marketing and to share articles. What I like about Swayy is that it gives me fresh content to add to my buffer, or I can share it right from Swayy.  Swayy makes it easy for you to share content to Twitter, Facebook, or LinkedIn without leaving the window. Simply select share, and from a window, you will be able to select the channel you wish to publish to. You’ll have the option to edit the message before sending. You can share it right then or schedule it for later. Swayy provides suggestions on who to mention, as well as relevant hashtags. Another nice touch, Swayy provides users will built in analytics where they can track the performance of their posts.

It’s easy!

You can get started on Swayy by connecting with either your Facebook or Twitter account. It’s that simple. If you need more than one dashboard, perhaps you want to curate content for other industries, then you’ll need to upgrade to a paid plan. There are several options. But if you just want to try it out, the free plan gives you a great experience with one dashboard and you still have the ability to connect your social accounts, share content and have analytics.  Swayy shows your trending topics, and you can add topics that you think are relevant as well. It also provides a list of your trending sources.

If you’re a chrome addict like myself, you wanna know if it has a chrome widget. You bet it does!

Problem solved!

The fact that ever since I discovered this tool, I use it absolutely everyday, tells me that Swayy has nailed it with addressing an issue and solving a problem when it comes to content curation. It solves the problem mostpeople have of searching for and consistently finding valuable content to share with their audience, without spending all day doing it.

Creating Quality Social Media Content

Social media marketing is marketing, but it doesn’t mean it has to be obvious. In order for your social media content to be effective, your focus should be on creating compelling content that encourages conversations and ultimately builds relationships.

Here are a few key points to keep in mind:

Be Genuine.
It is important that your audience knows you genuinely care. It’s been said that people don’t care what you know until they know that you care. Make sure you are listening. Ask questions and then listen. Having conversations requires asking questions and listening and then responding. It is imperative that you get feedback from your customers. It’s the best way to know how best to serve them.

Be Yourself.
People want to know the real you behind the “business”. They want to do business with you and not an entity. They also like to do business with people they like. Showing your personality makes you more relatable. Authenticity is crucial and people can spot a fake. So you might as well be you. I like to laugh. I have a great sense of humor and I appreciate others who do, so I definitely like to share humor in my posts from time to time.

Be focused on your audience.

By this I mean be focused on helping others solve problems whether it’s for them personally or for their business depending on what your product or service is. What can you do for your audience? How can you solve their problem? How can you make their life or business easier? Convey that with your content.

Your content should help be part of the conversation and not something that shouts SALES. Social media appreciates a soft sell. It helps to build trust and develop relationships.Engaging in social media conversations helps you do that. Your content is the conversation starter.

Blogging Keys To Keep You Focused Effective and Successful

Blogging is an essential part of online marketing. Blogs are collections of “posts”, entries or articles that allow a business or individual to write about a topic, issue, business niche or journey. Why is blogging so important? Because a blog is information that is posted frequently it keeps your site “fresh”. Search engines look for fresh relevant content when they are indexing or ranking a site. Sites with static or unchanged pages are viewed as being “stale”. Each time you write a blog post, you’re creating a web page, and that new content attracts search engines and boosts your ranking. It is important to blog and it is important to know what are the best blogging keys to success.

In our online community Business Fuel my business partner  TIffany Lymon and I focus on a new topic each month about online marketing. This past month, we discussed blogging and blogging keys to success. During this topic of discussion, Tiffany covered some blogging keys or tips for success to help you stay focused and effective:

“Why are you creating a blog in the first place and what in the world will you post about? The answers to these will be the foundation of your Content Creation process. Think about your market.”

“What are the THREE topics that interest your target market most AND can tie in to what you sell/offer? Remember your blog serves to provide information that supports conversions. So you want to be more than just interesting you want to be compelling, showcase your expertise and build trust so you can ultimately get a positive response to a call to action. So what are your THREE key topics?”

“Grab a notebook and/or an Excel spreadsheet and turn those topics into posts. Jot down some quotes, books you want to review, possible blog titles, etc. This list becomes your “writing prompts”. As ideas come to you add them. When it is time to write you can use this list to help you create your next 300 word entry! NOTE: One writing prompt could spark multiple blog posts.”

“When you are writing your blog posts try to make sure you have a good mix of “trending” and “evergreen” content. Trending content is content that is relevant right now. This could be based on the season, current events, recent changes, etc. People like to be ‘in-the-know’ and will see you as an expert resource if you help them stay up-to-date. You also want to have some ‘evergreen’ content. This is content that will always be relevant to your market. This could be tried and true tips, stories, recommendations, etc. Your evergreen content can also be reposted or repurposed down the road. Don’t forget to add and keep all of your post titles in your spreadsheet for easy reference.”

Use these guidelines for the foundation of a focused, effective blog. Always keep in mind your target audience and what they need, focus on your core topics, always keep a list of ideas and be sure that your content stays relevant. When you can practice these things, you are on the road to success.

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5 Ways To Use Social Media To Brand Yourself And Create Buzz In Your Business

Social media marketing is about having conversations, building relationships and educating your audience. It’s less focused on selling and more focused on value. It is also the perfect place to brand yourself, build brand awareness and generate buzz in your business.

Social Media is the perfect place to tell your story. It’s a place where you can build brand awareness and showcase your business without screaming I’M TRYING TO SELL YOU SOMETHING. On social media, a soft sell works best. That’s why it’s best to use it as a tool to establish yourself as an authority, an expert in your niche, educate your audience and solve problems and tell them about your business and what you do in creative ways.

Here are 5 ways you can brand yourself and generate buzz using Social Media.

Share photos of you and your business in action. Are you a speaker or presenter? Share photos of you speaking at events on your page. Is your business product based? Share photos of your latest products. Post pictures of yourself at industry events or training.

Videos are a great way to connect, engage and BRAND YOURSELF! There are many options available. Share video clips of you offering tips and expertise. Do product demonstrations. Get creative! Host Google Hangouts!

Educate your audience with statistics, facts and information that are relative to your area of expertise. Make sure the information is valuable to your audience and provokes them to want to learn more about your business.

Blog about it! Write blog posts and articles about what you know best that can best help solve problems for your target audience. Are you in the travel business? Share travel tips about what to do in certain destinations, how to pack items that are airport screening friendly. Give tips on what to bring on a cruise, or what to do in whatever areas you specialize in. If you are a Caribbean expert, talk about what are the best attractions to see in Puerto Rico, The Bahamas or Jamaica. Blog posts are great because you are creating web pages with each post. You are also providing content that your audience can pass on which can ultimately expand your network.

Create branded graphics that features your own crafted tips, or quotes that are relevant to your niche. Make infographics to creatively educate your audience. Infographics are an excellent way to establish yourself as an authority in your niche by showcasing what you know in a fun informative way.

Take advantage of what social media marketing has to offer you in terms of building your business. Your target audience is on social media. Be a problem-solver and go -to person by sharing your expertise in ways that your audience loves to consume by incorporating these things in your social media strategy.

What ways do you brand yourself and showcase your business online? Please share in the comments below!