Every time I use LinkedIn Publisher I remember why I like publishing articles on LinkedIn. Why? First of all, it’s simple and easy. But there’s much more to it than that. It gives new life to content I’ve already written. While you can certainly write brand new content for LinkedIn and that’s absolutely great, my strategy is repurposing content. How would you like to give more visibility to content you’ve already written? With LinkedIn Publisher, you have a chance to provide useful content to your audience, increase your visibility, and further establish yourself as an authority in your field without having to write brand new content.LinkedIn Publisher is super easy to use and allows you to gain more exposure to your content.Click To Tweet
You can get started publishing right away simply by reposting your blog posts onto Linkedin Publisher. If you decide to copy the entire post, make sure you leave some time between your post and when you republish to LinkedIn. This gives Google enough time to index, understand which post is the original, and rank that one higher than the content you republish.
I choose to use my evergreen content, and usually it’s at least a year old. It gives me to opportunity to freshen up the content a bit with new information that adds to the existing post. Often, I simply copy the majority of the post and link the rest to the original blog post on my site.
This shows readers you are being transparent about republishing and it will lead them to your site where they can read more of your articles.
Another good practice is to create a new headline for your LinkedIn Publisher post that’s slightly different from the original. This is also beneficial for those searching the keywords online to find more of your content in search results.
If you don’t want to copy and reshare the same article, get inspired by some of your content, especially the more popular ones, give it a new spin or use it to inspire a whole new direction on the same content. For example, I have a post that was very popular, “Why Posting From Facebook To Twitter Is So Not Social”, I could find another faux pas around the same lines as inspiration for a new blog post to share on LinkedIn.
From Long To Short.
If you’ve written e-books, created presentations, trainings, speeches or slideshows that are too long for LinkedIn, you’ve got a content goldmine!
Use long-form to create multiple posts. Break them down into individual posts for LinkedIn Publisher adding great headlines and images and you’ve got a whole new source of content for your LinkedIn audience.
LinkedIn Publisher is a great way to increase visibility and gain new readers. Republish your evergreen content, find inspiration from existing blogs, and get more eyes on your content. There are lots of possibilities!