The key to success with Instagram is knowing your audience and giving the people what they want. I’ve put together a list of Instagram tips and important stats to help you shine on Instagram! Whatever your business might be, whether you have a product or service, these tips can help to maximize your success.
There are three key areas to focus with Instagram marketing: Increasing your followers, increasing your engagement and understanding Instagram users.
GROW YOUR FOLLOWERS
Connect Your Instagram Account With Facebook
Here’s what I know. It’s a lot easier to get people to follow you who already know you than those who don’t. Build your network with who you know. This is why I didn’t dive into Periscope when Facebook Live became a thing. I’ve already built an audience on Facebook that I can broadcast to. Now, if I ever want to try to reach a brand new audience? I can always go to Periscope.
You Must Have A Hashtag Strategy
Some Instagram tips are non-negotiable. Like this one. If you hate using hashtags, you better learn to love them if you want to build your Instagram following. It’s part of the culture. It’s how to find things and how to be found. If you don’t know what to use, a simple google search will do. Don’t over do it. You can use up to 30, but that’s probably not necessary. What is necessary, is using hashtags that are relevant to your post.
If you want to use a dozen hashtags but you think it looks too spammy, simply post your photo or video with a caption, and then use the first comment to add your hashtags. It just looks neater.
This is a social media golden rule. Simply decide on how often you’re going to post and stick to it. You don’t have to post several times a day or even every day. But you do need to be consistent.
Don’t Just Lead, Follow!
If you want followers, you have to follow others too. Don’t but one of those people who wants to do all the broadcasting. You don’t have to follow everyone, but how will you get to know people if you don’t follow them?
Post High-Quality Photos
Instagram marketing is visual marketing. Visual marketing has to look good. REALLY good. The better it looks the more you stand out. Most smart phone cameras can do the trick. Just be sure to use good spacing and lighting. Always choose your best photos.
Make Your Photos Stand Out
Make your photos POP with image-editing apps. There are many apps that help take your photos from good to GREAT. Here are some of my favorites.
Sharing Is Caring
If you want friends, you have to be a friend. Treat others like you would want to be treated. Cliché? Well, cliché’ or not, these things apply. Liking, commenting and sharing go a long way.
Some Instagram tips are often overlooked. This is one of them. Searching hashtags is how you discover new friends and followers. Search hashtags and genuinely engage. Sometimes I like to search hashtags of apps that I use for photo editing. I love searching high quality photos and sharing my own.
WHO ARE INSTAGRAMMERS?
If you want to be successful on Instagram, you need to understand your audience. Understanding your audience means understanding who they are.
Now that you’ve got the Instagram tips you need for growth and engagement, let’s examine Instagram users a little closer. Take a look at the infographic below and understand Instagrammers a little better by getting Instagram by the numbers:
(Infographic by: https://getyounity.com/)
What Instagram tips can you add? Please share in the comments below and do connect with me on Instagram: @socialwithsara