If you’re not considering Twitter as a place to showcase your visual content you are missing out.The social media world is a visual world, and Twitter is no exception.Click To Tweet If you’re trying to get noticed, you need images. The use of images on Twitter makes your feed eye-catching, encourages engagement and it just looks awesome. Twitter has become more visual, and you should be taking advantage of the opportunity to get noticed in a few ways:
Use Your Header Image to Showcase Your Brand
Twitter has a large header image that you can leverage to show your brand, tell your story and get creative. You have a lot of real estate to work with: 1500×500. You can create a cover photo that shows your staff, feature a product, or highlights a quote or slogan. Whatever the case, you have lots of possibilities. Hubspot put together a great list of some cool examples of Twitter cover photos.
2. Tweet Your Images!
The benefit of images appearing directly in the newsfeed is that your tweets stand out. If you aren’t tweeting directly from Twittter, make sure you are properly scheduling your images so that there is an image preview. Third party apps have features to make sure your images are displayed correctly. Tweets with images are simply more enagaging. They are 34% more likely to get retweeted than tweets with no images.
3. Add Some Text
When creating images for your blog posts or other content, considing using text overlay. Meaning can be conveyed at a quick glance. Buffer, Social Media Today and others do this very well:
4. Use Twitter Cards
With Twitter Cards, you can attach rich photos, videos and media experience to Tweets that drive traffic to your website. By adding a few lines of HTML to your webpage, users who Tweet links to your content will have a “Card” added to the Tweet that’s visible to all of their followers.
There are different types of Twitter cards:
- Summary Card: Title, description, thumbnail, and Twitter account attribution.
- Summary Card with Large Image: Similar to a Summary Card, but with a prominently featured image.
- App Card: A Card to detail a mobile app with direct download.
- Player Card: A Card to provide video/audio/media.
Here’s one the White House used last year:
Do you use images on Twitter? What are some tips you can offer? Please share below: