Anyone who predicted in 2014 that Instagram was a platform to watch was right. Anyone who predicts in 2015 that Instagram a platform to not just watch but get on board is absolutely right. Instagram continues to grow in popularity. In a recent post from Agora Pulse on Instagram statistics, they stated: nearly 2 out of every 10 internet users, (and there are 3 billion), are on Instagram. And, Instagram’s user base just hit 300 million!
One of the things I love about social media marketing is that small businesses have a chance to stand out. Instagram is one such tool that you can use to do just that. It’s a great way for you to engage with your audience, keep them up to date on what it is you’re doing, and build strong relationships.
Here are a few basic ways you can engage your audience on Instagram:
Gratitude and Acknowledgement:
Show your customers or clients that you appreciate them. Showcase your customers after a purchase or visit. If you’re a B2B company, you could feature your client and their business. Everyone loves gratitude. Doing so further solidifies the relationships you’ve built.
Build brand awareness and increase followings by offering incentives: Ask your followers to re-post your photos to get discounts on future purchases. Give away prizes to a certain number of people who participate in liking a selected photo. Ask customers to take a selfie with a purchase and tag your profile in the photo.
Tell Your Story:
Show your audience why they should do business with you. What do you offer? What makes you special or unique? What makes you stand out?
Take the time to really think about what you want to communicate to your audience. Be sure to stay consistent with your message. Emphasize your message through the photos you carefully select.
If you haven’t included Instagram as part of your business’ 2015 social media marketing resolution list, you may want to reconsider. With strong growth, high daily activity and engagement that outperforms Facebook and Twitter, Instagram is a great place for branding and sharing with your audience.