Facebook Brand Page Redesign

Keeping in line with all things social media, Facebook has announced a big change. Facebook previewed a new redesign for brand pages. The change will begin rolling out slowly and will happen officially on March 27th.

This redesign is focused on giving you a simpler Facebook experience.

Facebook indicates that the new redesign will, “make it easier for people to find the information they want and help Page admins find the tools they use most.” Here are some of the most significant updates with this new redesign:

Single Column Display:

One of the most notable changes is that Facebook will now display all of your page’s posts in a single column, rather than the two-column display that took our eyes and brain signals months to get used to took some getting used to before.  I can definitely live with this.

Business Info On Left Sidebar:

The left-side column will feature important information about your business: location, hours, phone number, website, and any photos or videos you’ve posted.

Tabs On Left Sidebar:

When Facebook first previewed the redesign a lot of marketers panicked, worrying that the new redesign eliminated tabs. It was then reported by some  that tabs would be moved into a dropdown menu. Now Facebook is saying that tabs with images, will be listed beneath your business info on the left sidebar.

Better Admin Tool Access:

Facebook is removing the rather large admin panel from the top of Pages and adding a more simplified view of your activity from the week in a feature called “This Week”. It will include Page Likes, Post Reach, Notifications, and paid ad information. Facebook is also adding new navigation options displayed at the top which will make it easier to access your activity, insights and settings.

Pages to Watch For All Admins:

With this features, admins can create a list of pages similar to theirs, and compare their performance.

I’ve heard several people express concern about the tabs being moved. Personally, I don’t see it as much of a problem. If you have set up applications for these tabs you know that they don’t get much visitation without a whole lot of work. You have to point people to them. You will just still have to continue to do that to get results no matter where they’re located on the page.  People interact with you in the news feed, hopefully, if they see your posts, but that’s another story. It is  very unlikely that visitors go directly to your page.  With that being the case, they’re also not going directly to your custom apps. You have to take them there.

Because people aren’t thinking of your page specifically when they log on to Facebook you have to do your part to remind them to go there.  Always include a link in your email newsletters. Share links on your other social networks to help drive people to your Facebook Page. While the look of Facebook pages has changed, the work you put into them will not. So don’t forget to do those important extra things to keep people interacting with your business on Facebook!

 

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