Blog » Updates

Category: Updates

facebook

Facebook Fights Fake News

If you post links to Facebook and you modify the image, title or excerpt of the preview, that is all coming to an end. Starting Tuesday, July 18th, Facebook is no longer allowing modifications to link previews.

The official announcement from Facebook stated the following:

As part of our continuing efforts to stop the spread of misinformation and false news on our platform, earlier this year at F8 we announced an important change to our Graph API: Graph API version 2.9 includes a 90 day deprecation of the ability to edit previews attached to link posts. We’d like to share more details on the coming change.

By removing the ability to customize link metadata (i.e. headline, description, image) from all link sharing entry points on Facebook, we are eliminating a channel that has been abused to post false news. We also understand that many publishers have workflows that rely on overwriting link preview metadata to customize how their content appears to audiences on Facebook. We’re committed to a solution that supports them. Read the complete statement here.

Here’s the bottom line:
  • Beginning July 18th, any scheduled Facebook messages with a modified link preview will revert back to the original link preview. This includes: the original title, description, and photo that existed before any edits were made.
  • Beginning July 18th, any messages in a social media management tool (Buffer, Hootsuite, etc;) for Facebook with a modified link preview will revert back to the original link preview (the original title, description, and photo that existed before any edits were made).

 

Why Is this happening?

As mentioned in the quote above from Facebook’s Developer News, this update is “eliminating a channel that has been used to post false news.” This is Facebook’s attempt to stop the spread of false information.

The reaction from many small businesses have been strong. While I think everyone can appreciate making sure that content that is true and factual is a good thing, I believe the critics feel this change seems to hurt small businesses while doing nothing to actually stop the spread of false information. The guilty false news publishers, will still publish false, misleading stories to their websites.

What do you think? Thumbs up or thumbs down? Share in the comment section below.

 

3 Game Changing Facebook Updates You Need To Know

Facebook updates are still a big deal. The social media giant that is Facebook continues to be a force in the digital media world. According to Statista, Market leader Facebook was the first social network to surpass 1 billion registered accounts and currently sits at 1.59 billion monthly active users. Eighth-ranked photo-sharing app Instagram had over 400 million monthly active accounts.

Facebook is easy for most anyone to understand how to use, and a Facebook business page is pretty much mandatory for most businesses. Even if you do quickly realize you’ll need to get in the advertising game, you’ll want to have a presence.

I used to think Facebook wasn’t important to my web traffic, but it continues to be the #1 referral source for my website.Click To Tweet

Recently, 3 new Facebook updates were introduced that you’ll want to take note of.

Not only is Facebook a force simply because of it’s size, but also because it continues to add features to compete with other social networks. Which brings me to my first update.

FACEBOOK SLIDESHOW

Videos are a popular and engaging form of content. So it’s no wonder that tech giants are launching their own versions of automatic video. Apple has “Memories” which will debut on the iOS 10 Photos, Google already has a Movies assistant with it’s Google Photos product. And now, Facebook is rolling out Slideshow to all iOS users around the world.

Following up with the increasingly popular Facebook Live feature, Facebook is tackling another social media trend: creating stories.Click To Tweet

You may have noticed some components of Facebook testing out some of it’s features already. If you’ve taken photos recently on your phone and are about to post a status, Facebook will suggest creating a slideshow with those recent photos and videos. Each Slideshow is automatically composed with themed music and transitions. Facebook has seen a decline in personal content sharing.

I believe with the addition of Facebook Live and Facebook Slideshow, they are hoping to encourage users to share more of their personal photos and videos again. Stringing together a series of photos and videos brings to mind the concept of Snapchat stories. Much like Facebook Live vs Periscope, Facebook continues to introduce features that seem to not only address trends, but will also keep users on the Facebook site as opposed to other platforms.

FACEBOOK FAVORS FRIENDS

Facebook announced that it is limiting the amount of content from Pages. The News Feed will feature more posts from friends and family instead of posts from brands.

According to Adam Mosseri, VP for product management at Facebook: “Maintaining a relevant and interesting Newsfeed is important to satisfying users.”

This adjustment addresses feedback from users who complained status updates from friends and family do not appear on their News Feed.

“Stories in News Feed are ranked — so that people can see what they care about first, and don’t miss important stuff from their friends”, he added. “One of our most important jobs is getting this ranking right”

What does this mean for brands? “We anticipate that this update may cause reach and referral traffic to decline for some Pages,” Lars Backstrom, engineering director at Facebook, wrote in a separate post about the change.

The takeaway?

Since you don’t own these platforms, you are at their mercy. This is why your own website and blog are important. As far as what to do on Facebook, I think the change simply means discovering and creating the type of content that users will want to see and engage with in addition to investing in Facebook advertising.

FACEBOOK UPDATES THE PAGE

I first heard about a change to the Pages layout from Heidi Osburn Garland of Guild West Agency when she posted a screenshot of her Page with the new layout:

GUILD WEST AGENCY FACEBOOK PAGE SCREENSHOT

facebook updates

When I commented, she posted a screenshot of my page:

facebook update

 

 

 

 

 

Now, while I’m still not seeing this change,  clearly it is being rolled out.

What I notice first of all is that the avatar is no longer taking up space on the cover photo. Neither is the business name. Also, a change that I had already begun seeing on Facebook, instead of the category of your business, say for example, “Wills and Estates” it shows the name of your “handle” or username such as @tgqlaw. This is also no longer on the cover photo, but beneath your avatar which is situated on the top left corner of the page.

Heidi does a great job of discussing what’s new with the latest Facebook update to Pages. Some of the noted changes:

  • Profile picture no longer takes up valuable real estate covering the cover image.
  • Page Name under the profile picture.
  • Page name and the profile picture no longer take up valuable space on the cover photo.
  • The CTA is much larger than before and it’s on the right-hand side.
  • Tabs are back on the left side of the page, under the profile picture.

Read more about what’s new in her post, “New Facebook Page Layout – Is it a Flashback, But Better?”

What do you think about the look of the new layout?

Share your thoughts on the new layout and other Facebook updates in the comments below. I’m curious to know what you think.

verify facebook page

Local Business? Verify Your Facebook Page

If you have a local business, you are in for a nice new treat from Facebook. You can now display a verified badge on your Facebook page. Pretty exciting news from a platform who hasn’t made it exactly easy for businesses to get noticed without advertising.

Although this is only applicable to local businesses with a physical address, Facebook does plan to eventually roll out verified badges to all business pages in the future. If you have a physical address on your Page, the verified icon will be a small gray check mark as opposed to the blue one you see with celebrities, public figures and large companies, etc;. 

A verified facebook page will give you authenticity and SEO benefits.Click To Tweet

The local business verified badge began rolling out in the United States, the UK Canada, Australia and New Zealand, and others will follow shortly.

To see if you’re able to verify your Facebook page, simply go to your Admin settings in the top right corner of your Facebook page and look for the verification option. You’ll have the option to verify your page with your your business’ publicly listed phone number. You can also verify by uploading an official document like a phone bill. This process takes a few days. I was able to verify a client’s page in a couple minutes with the phone number option.

Here’s a breakdown of the steps to take to verify your local business’ Facebook page:

  1. Click Settings at the top of your Page
  2. From General, click Page Verification
  3. Click Verify this Page, then click Get Started
  4. Enter a publicly listed phone number for your business, your country and language
  5. Click Call Me Now to allow Facebook to call you with a verification code
  6. Enter the 4-digit verification code and click Continue

facebook page

Facebook is offering this feature to help verify your page as authentic. This will distinguish legitimate businesses from fake pages who may pose as your business. This feature is also designed to help you show up higher in search results.

Verified pages will also be able to access the new feature Facebook LIVE, a new video streaming feature.

Read more about the new local business verified badges in this post from Marketing Land.

3 Great New Pinterest Updates

Pinterest continues to be a go to place for cultivating ideas, getting new information and driving traffic to websites. Recently, Pinterest made some updates that enhances the Pinterest experience. Here they are:

Place Pins
Place pins let you add a beautiful, interactive map to any of your boards. Place Pins include extra details like the address and phone number right on the Pin itself. You can take your Pins anywhere on your smartphone, so you can find places on the go and even get directions.
Learn how to to make a place board for your business here.

Brand New Pin It Buttons

Pinterest now offers the Pin It button in more colors and sizes so you can find one that best fit’s your website’s look.
Get your new pin it button here.

API’s

Pinterest has introduced it’s first set of API endpoints with partners like Zappos, Target, Nestle, Walmart and Hearst. It allows these partners to now showcase their most popular Pins right on their own websites and mobile apps.

Are you using Pinterest for business? How is it working for you and what do you think are the best ways to use it for business? Please share in the comments below!