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twitter analytics

Using Twitter Analytics To Improve Your Engagement

How much planning do you put into your social media marketing? For many businesses, unfortunately, a haphazard approach is all that resources and time will allow. That’s often because companies may not realize what the data is that can help them use social media more effectively.

Take Twitter, for example:

Twitter is a great way to get potential new customers to discover your company’s products or servicesClick To Tweet

But unless you understand how to use the Analytics Dashboard, you won’t be able to gauge your reach or your engagement.

Of course, before you even measure and analyze metrics, you have to figure out how Twitter fits in to your overall company marketing strategy. Do you care if you have more followers, or do you want the people already connected with you to become more active? All those goal-oriented questions are important to consider first.

Let’s back up a bit and take a look at some Twitter stats according to Hootsuite:

Twitter has 317 million monthly active users.

Twitter users are likely to be millennials with thirty-six percent of users aged 18 to 29 years oldClick To Tweet
  • Twenty-nine percent of online Americans with a college degree use Twitter.
  • Most have an above average income. Thirty percent of online Americans who earn $75,000 or more use Twitter.
  • Gender is evenly split: 24 percent of American online men use the service, and 25 percent of women.

There’s a saying that goes, “you can’t manage what you don’t measure.” This is also true with social media marketing. To use Twitter effectively, you must be familiar with your metrics. The Twitter Analytics Dashboard is accessible for all users to use from their desktops at analytics.twitter.com.

Your Twitter Analytics dashboard shows your reach, engagement, and other important statistics. These metrics can help you to learn more about your followers, how to have better interactions with them, and help you to determine the best times to tweet in order to increase engagement, and discover what content works best for your audience.

Make your Twitter marketing worth your time. Improve your engagement by monitoring your Twitter analytics: watch your metrics, adjust your activity, and watch your Twitter results improve!

Want to dive deeper into Twitter insights? This graphic can help.


Simple Twitter Analytics Tips

By SurePayroll

engage

How To Best Engage With Your Social Media Audience

Social media marketing is an opportunity to publish relevant content, grow your follower base, generate thought leadership and to engage with your audience. Engaging with your online community is a key part of your social media strategy. An audience who is engaged, likes and trusts you. Engagement builds relationships, relationships ultimately lead to sales.

Engagement is a key part of growing your online community.Click To Tweet

Here are some suggestions on how you can engage your audience:

Make Connecting Easy.

For years we’ve seen social media buttons popping up everywhere.  These buttons can be used strategically. Use them to draw attention to platforms beyond Facebook and Twitter. Do you have a presence on Instagram that you want to direct a particular audience to? Or a platform where they can get customer service? Be sure to always provide a valuable reason they should connect with you. Don’t just tell them to follow you, tell them what’s in it for them.

Humanize the brand.

No matter what you do, you’re marketing to a person. People are much more comfortable talking and connecting with people rather than entities. They are more comfortable talking to a face as opposed to a logo.  Show you’re “human” in these ways:

  • Show the faces and names of people behind the brand.
  • Sharing behind-the-scenes moments.
  • Use less jargon and more conversational language
  • Use your sense of humor!

Don’t worry about the numbers.

Having a huge following is great, but you want to do it the right way. The tried and true method of sharing consistent and valuable content, responding timely, and being authentic, is what works best. There’s no point in having a huge number of followers who don’t engage you. Building relationships online is no different than offline – it takes time.

Help make your audience a more informed one.

You know a lot about your industry. And your audience is probably following you to gain some of that knowledge and insight. Share with your community and help them become more informed and educated. Pay attention to questions your audience asks and answer them in a blog post or on your website in a FAQ section and provide resources they can use to learn more.

Listen.

There are conversations happening on the internet all the time among your target audience that relates to your brand. To engage this audience, you have to know where to find these conversations, and figure out how to engage with them. This is called social listening. If you can find relevant discussions within your industry, adding thoughtful information and value without selling is a great way to engage. You can find those conversations through keyword searches and listening tools.

Create a schedule.

Creating a content calendar and posting schedule will help you maintain consistency. These days, we all have a lot on our plates.  Your audience will appreciate consistent, clear, concise communication.

Think about some of your favorite brands on social media. What keeps you engaged? Please share in the comments below.

 

social media marketing

Social Media Marketing: What To Do, What Not To Do

Social Media Marketing is not so new anymore. It’s no longer a consideration but an integral part of one’s overall marketing strategy. Even with that being the case, it’s still new to many people. It’s new for those who are just starting a business or career, and it’s new for those who are late to the game.

Recently I had the honor of presenting on social media marketing at ICLE’s Probate & Estate Planning Institute with Terrence Quinn, Estate Planning Attorney. Terrence was presenting, “Marketing Matters” which discussed how to market your law practice. He brought me along to discuss social media. I thought it would be fun to discuss the Do’s and Don’ts.

Whether you’re late to the game or just new to business, you need to know a few rules. What better way to illustrate some of the most important rules than with a few “do’s and don’ts?” Here are 5 that I outlined at the presentation that I feel are key for starting off right and positioning yourself for many wins.

Let’s count them down!

5. DO SHOWCASE YOUR EXPERTISE

The content you share should help make your audience a more informed consumer.Click To Tweet Your content should be valuable and relevant. Offer tips, industry news and recommendations. Social media marketing can help to brand you as an expert in your field, and a thought leader. Take for example, my client, Attorney Terrence Quinn. When  Michigan’s Fiduciary Access to Digital Assets Act was announced, Terrence immediately wrote an article explaining what it meant and what you need to do. This is how you join in on a conversation that is relevant to your audience and establish yourself as an expert.

4. DON’T DO ALL THE TALKING

My friend Brooke Ballard of B Squared Media always says, “Think Conversation.” Not only should you be sharing relevant content but you should be having conversations. Take the time to comment on posts, reply, retweet, ask questions and share. Be present even if it’s just a short time but be consistent. Conversations build relationships. Relationships lead to business.

3. DO NETWORK LIKE YOU WOULD OFFLINE

Or, like you SHOULD offline. When you’re at networking events you’re looking to make connections. You don’t just walk up to people and start talking about yourself and your business. That is so not social. Think about how you feel at networking events and what you do or don’t like when you’re networking.

2. DON’T THINK OF IT AS A SALES OPPORTUNITY

Some professionals, like lawyers, are restricted from soliciting business under the Rules of Professional Conduct. GREAT! That’s doing it wrong anyway. People like a soft sell on social media. They like to do business with people they like and trust. This is achieved by developing relationships. Gain their confidence by providing value. Most people are tuned into WIIFM – What’s In It For Me? Focus on making your audience more informed and having conversations.

1. DO YOUR RESEARCH

Have you ever heard the saying you can do anything but not everything? This is true with social media marketing.Click To Tweet Do what makes sense for your business. Know your target market and where they are hanging out online. By all means, don’t try to wing it. You need a plan. Plan where, and plan how by doing your research. You could simply survey your customers or clients as one way of learning more about your target market and what their habits are.

On the flip side of research, do know that your audience is doing their research. It’s called Google. When they search, are they finding you or are they finding your competition? If they’re finding you what are they finding?

Keep these important rules in mind when beginning your social media marketing journey. Set yourself up for success.

website

Website Traffic: Give Your Audience The Green Light

Our prime online real estate is our website. Every effort that we make, every online activity for our business, we’re hoping results in a visit to our website and ultimately leads to action. You’ve worked hard to make your website look good, to show what you can offer, how you can solve your target audience’s problems, and how you can make their life better. Your website is designed to let them get to know you better. You’re hoping to win them over. But in order to do that, they have to land there.

How do you get visitors to your website? Well, there are some really obvious ways and perhaps some you didn’t even think about. So let’s go through some possibilities to make sure you’re covering your bases.

Social Media

You might be thinking “duh”! But let’s just think about it for a minute. It’s time to do a checkup on your social sites. Are your website links where they should be? Did you set up apps on your Facebook page and are they leading to your website? Does your Twitter bio include your website link? What about Instagram? LinkedIn gives you a few options for website links. Are you taking advantage of them? Take inventory of your social sites to be sure your links are there. Don’t forget your personal profiles.

Email Signature

Your email signature is a great place to drive traffic to your site.  Your signature can include more than your name and title or phone number. Your website should be there too. You can set up signatures with any email provider, but you can use an app to make your signature really stand out. I use Wisestamp. You can have a free version that will include an add, or upgrade to the paid version and choose from several design options ad free.

Content Curation Sites

Are you sharing your blog content on sites like Scoopit, Spundge, or Medium? These are excellent places for discovering content, so make sure your content can be discovered there. Medium for example, is growing in popularity. It’s a great place for publishing and a place for content distribution.

Drive traffic to your site by showcasing your content where people are looking for great content.Click To Tweet

Linkedin Publisher

We already mentioned social media sites, but you may not be taking advantage of LinkedIn’s all important Publisher tool. You can blog straight from the site and gain exposure to a possibly new audience with your posts. Read my post on how to repurpose your content for LinkedIn Publisher and link back to your website in the process.

Never miss an opportunity to direct people to your online hub. Take advantage of what’s out there to get your audience where you ultimately want them to land.

A Gift For You: My Favorite Online Marketing Tools

A Gift For You: My Favorite Online Marketing Tools

If you ever wonder how social media professionals seem to always be online, how they keep up with the latest updates and trends, how they’re able to consistently publish content, the secret is: marketing tools!  Keeping up with online marketing is near impossible without them. So in the spirit of the season, I’m sharing my favorite online marketing tools to help you be a better online marketer in 2016.

BUFFER

Buffer is my favorite online marketing tools period. It makes my life as a digital marketer so much easier. It was great when I first started using it and it’s even better now. It’s the easiest tool for scheduling and sharing social media updates. What it does is very simple.  You add updates to your Buffer queue and it will be posted for you at the times you choose or use preset times. You can use anytime to fill with great Tweets, Facebook stories or LinkedIn updates. I prefer to use the chrome extension. It doesn’t get any easier than that. Click the buffer chrome extension while you’re on a blog post you want to schedule and up pops a window for you to select where and when you want to share it along with the text to accompany it. It’s a beautiful thing.

COSCHEDULE HEADLINE ANALYZER

Your blog posts won’t get read if the headline isn’t interesting enough to click. That’s why I use an analyzer to help determine if my headline has what it takes to pique the interest of social media users combing through their newsfeeds. My tool of choice is the Coschedule Blog Headline Analyzer. This free blog post headline analyzer will score your overall headline quality and rate its ability to result in social shares, increased traffic, and SEO value. It’s one of the marketing tools that is a must for my blogging. Don’t click publish without it!

TWITTER LISTS

Is a Twitter list a marketing tool? You bet it is! It’s an awesome content curation tool and I use it almost daily. A list is a curated group of Twitter users that you can create and follow. For example, I have created a list of the best sources of content for social media marketing. I use this list to curate content for my own social media sites to share relevant content to my audience. I use similar lists for my clients to share relevant content on their social sites for their audiences. Twitter is a great resource for many things, especially content. But because it’s has such a busy newsfeed it can be difficult to sort through without creating lists. Leverage your lists for content creation needs.

I hope that you can use at least one of these to improve your productivity in 2016. These are just a few of my favorites. What marketing tools do you use that help you work more efficiently? Please share in the comments below.

 

 

 

How To Create Amazing Visual Content

How To Create Amazing Visual Content

Marketing experts are touting the wonders of visual content and with good reason. These days, it is pretty much standard operating procedure. Visual content on social networks has grown significantly, along with storytelling with pictures.  The need for visual content and images seems to only be getting more prominent. It uses different forms of content marketing based on visual elements. Visual content is often more effective than text based content because images are faster and simpler to apprehend, more attractive and more shareable. Images evoke emotion and are entertaining.

According to a study from Skyword, content with relevant images gets 94 percent more views than content without. Tweets with images get 150% more engagement. This just further emphasizes that images are an important factor in online marketing success.

So what exactly is visual content? Here are some of the most common pieces that marketers create:

  • Photos— this can be great looking stock photos or original photos such as ones you see on Instagram.
  • Infographics— visual snackable chunks of information in a unique and attractive layout
  • Video— YouTube, or Vimeo embedded or shared directly to social media
  • Screenshots— helpful images that explain, highlight or help send a message.
  • Data visualization— charts and graphs
  • Memes— memes designed to fit the context of your messaging
  • Notes— a layout of ideas in text form with supported images.

Not all of us have graphic design skills or have the resources to hire a graphic designer for all of our visual content images. Here are a few simple to use tools that you can utilize to create your own stunning images and keep your visual content looking good.

CANVA

Canva helps you to easily create beautiful designs and graphics for online marketing and other documents

Canva’s simple to use drag-and-drop feature and professional layouts yield professional looking graphics.

SKITCH

Skitch is a screen capture and annotation tool. It lets you take an image and snap it, mark it up with simple tools, and send it. Use skitch to highlight

PHOTOSHOP

The “godfather” of image creation tools is Photoshop. It’s easily the most popular tool available. If you’ve got the time and resources to learn, you have many options to design whatever you want.

SNAPPA

Snappa is a super simple easy to use tool to create images for social media posts, blogs and ads.

PIKTOCHART

Piktochart Helps you create great looking infographics and presentations.

Here are a few helpful tips when creating your visual content:

  • Choose an exceptional stock photo
  • Don’t be afraid to use your own photos

Good visual content should be attractive and eye catching to effectively convey your message.