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Successfully Live Tweeting An Event

During my social media marketing career I have had the pleasure of being part of a social media team designated for large events. Our objective is to share content live from the event on social media accounts, but our main task is live tweeting.

Live tweeting events is an excellent opportunity to build an audience of targeted followers and build awareness around your event, organization or cause. It’s about sharing what people are saying at an event, as it’s taking place.

Live tweeting is very different from your standard daily tweets. Live tweeting is focused on the event’s designated hashtag.

Whatever you tweet during your event has the potential to have increased attention and make a major impact.Click To Tweet

Most recently, I worked with a live tweeting team for an automotive summit with high profile speakers, attendees and major sponsors.

With several large events under my belt, I’ve put together a list of live tweeting success tips for events:

  1. Study Up

Have as much background as possible on the event, the speakers and sponsors as you can ahead of time. Being informed is always an advantage. Know the history of the event, the background, the purpose, and information about the speakers and their relationship to the event helps you to be a better tweeter.

  1. Have access to the Run of Show

It is always helpful to have a run of show. Know what’s going to happen when so you can plan ahead. You could even schedule certain tweets or have drafts of tweets prepared. For example, you could craft tweets to introduce each new speaker that is introduced.

  1. Create a system for photos

For large events, a photographer is a must. Make sure that the photographer is immediately uploading photos to a file sharing site so that you can attach photos with your live tweets. Tweets with photos get more engagement. And they just look good! 😉

  1. Make a list of Twitter handles and hashtags.

Having a list of twitter handles for each speaker, their company and the hashtag or hashtags associated with the event will save you time, extend reach and encourage engagement. It’s also a good idea to create a Twitter list of speakers and companies so that you can easily access tweets that they are sending out from the event.

  1. Encourage Audience Engagement

Every event should have a hashtag associated with it. Be sure to use every opportunity before and during your event to promote the hashtag and encourage attendees to tweet and share photos using the event hashtag.

  1. Engage With Participants

Make sure you follow the event hashtag periodically throughout the event so you can engage with participants who are tweeting by retweeting, favoriting and replying.

  1. Select A Platform

Select a live tweeting display platform where you can project the tweets associated with your event hashtag that can be viewed in the main room of the event. (Some services are free, some are paid.)

Here are a few examples:



Visible Tweets

Live Tweet App

Composing the tweets themselves requires focus and concentration. You need to be familiar with who is speaking so that you can include photos of that person live from the event. Here are a few quick tips:

  • Keep tweets as concise as possible.
  • Try not to split a thought, phrase or quote into two tweets.
  • Remember to use the person’s twitter handle when quoting.

Live tweeting is beneficial for business. It’s drives the information and messaging for your event. Be prepared with these steps, have a strategy and reap the rewards of increased visibility and valuable connections.

Live Tweeting Team
A few members of the social media team for the 16th Annual Rainbow PUSH/CEF Global Automotive Summit, L-R: Katrina Turnbow, Kanopi Social; Carlotta Tutt Holloway, True Root Marketing; Sara Nickleberry, Social With Sara. (Photos by Robert Deane, Avima Designs)







Using Twitter To Connect and Engage

Twitter can be a great tool to connect and engage and build relationships.  It’s pretty easy to craft a tweet, and another tweet, and another tweet. Social share buttons make it easy to send blog posts and articles to Twitter and into your follower’s Twitter streams.  With this ease, sometimes it’s a little too easy to broadcast and forget to have conversations. So here are a few pointers on the things you should be doing to have a better, more purposeful Twitter experience.

1. Learn How To #Hashtag

Get to know the # symbol and know it well! Using hashtags in front of a keyword or phrase will convert them into searchable terms. So anyone searching for something can find all tweets containing your hashtag in a single location, making it easier for them to find your tweets. They don’t even have to be following you!

2. Engage!

Broadcasting and only broadcasting is pointless. You might as well be talking to yourself. Check out your Twitter stream and start a conversation. Genuinely reply to tweets. This is how relationships are built online. Conversations. It sounds simple, but people miss this all the time: Reply, Retweet and Mention. Repeat 😉

3. Buff up your Bio

It’s important to fill out your bio. When people are deciding if you are someone they want to follow or follow back, the bio is a great way to help make that decision. People want to see if you share interests, or if you’re simply interesting! It’s also a great way to show people what you do by including a link to your website.

4. Make Your Lists 

A Twitter list is a list of followers that you group together to indicate something specific about the group. I keep a list of people who are in a networking group that I’m in.  You could keep a list of customers or people in your industry.  I also keep lists to help manage my stream better. A list will contain just a group of people and I can catch up on what they’re tweeting about without having to sift through my newsfeed.

5. Use your @ Connect

This section of your Twitter account allows you to view interactions: replies, mentions, retweets, favorites. This is a great way to have conversations. Simply sending a thank you for a retweet or mention is a good way to start engaging.

Twitter is no different from any other social platform in that when it comes to marketing it is much less about you and more about your audience. Share useful, valuable information, connect and engage. Building relationships can ultimately help you build your business.

twitter homepage

The Twitter Redesign Keeps Mobile In Mind

Twitter has been slowly rolling out it’s latest desktop version redesign. Right away you will notice it’s similarity to the mobile version of the platform.  You will also notice a color change. Across the top, the toolbar is now white as opposed to black.  It also has an increase in the font sizes under the profile image.

twitter homepage
New Homepage

The new homepage lets you add more color. You’ll be able to adjust the color of the compose box and navigation icon features. Just visit the Design tab settings to make your changes.



Your profile and header picture are now alongside your bio in the lefthand sidebar where trends were before. You will view your name, your number of tweets how many people you’re following, and how many followers you have. The new sidebar includes an area to compose tweets. The stream is the same including still having the image previews which was a very nice addition/update to Twitter.

What this update communicates is how much attention social networks are giving to their mobile versions and how important it is that the looks between web and mobile are consistent, even when a user hasn’t downloaded the app version of the platform.

What do you think of the new Twitter redesign?

5 Mistakes You Might Be Making On Twitter

Every social media platform has it’s own culture. Some things that are acceptable on one platform may not work very well on the other. But one thing’s for sure is that you should always be SOCIAL. Sometimes, people get going on Twitter before really understanding the culture. And some of the things they do are pretty anti-social. Don’t make these Twitter mistakes:

1. Constantly Broadcasting.

If all you're doing is posting a tweet and you're never replying, or retweeting, you're definitely doing it wrong.Click To Tweet To only show up to talk and not listen or share, is a mistake. And it’s definitely not social. You should be having conversations. The people who you have decided to follow are tweeting too. Read their tweets and give genuine replies. Retweet content that you think is valuable, interesting or entertaining.

2. You’ve protected your tweets.  

There are few things more anti-social than protected tweets. How can you be social with protected tweets? It’s like being at a cocktail party and only talking by cupping your hands and whispering in someone’s ear. The whole idea behind social is to have conversations, to be open and participate. Protecting your tweets is anything but that.

3.  All of your tweets are automated from Facebook.

This is one of the biggest mistakes I see made on social media. If you want to participate in the conversations happening at Twitter. Be on Twitter. If your post from Facebook is an image, it will have no image preview on Twitter. If all of your tweets are automated from Facebook, you’re doing it all wrong. If you’re simply using Facebook to post to Twitter and never actually logging on Twitter, then you’re definitely not engaging. I dedicated an entire post to why it’s so not social.

4. You don’t have a bio.

If you haven’t taken the time to tell us a little about yourself, what you do, your interests, it’s hard to find a reason to want to connect and engage with you. If you’re in business, you certainly want to fill out your bio as well as include a link to your website. A bio is a great opportunity to drive traffic to your website from Twitter users.

5.  Tweeting like text speak.

Always watch your spelling and grammar on Twitter. If you’re finding it hard to say what you’re trying to say in 140 characters or less, that’s ok! That’s the fun challenge of Twitter. Don’t make Twitter a puzzle by spkg n txt lnguge. I don’t even text in text lingo. So for me, it’s even harder to accept. Be mindful of your grammar and spelling if you want to be taken seriously.

If ever you’re confused about what to do and what not to do, always fall back on social rules. Be considerate, polite, engage, share. Social rules always apply.


photo credit: life in the castro, san francisco (2015) via photopin (license)

Using Tweetchats To Network And Learn New Techniques

Social Media Marketing takes place where? On Social Networks, right? It makes sense that networking is a key objective to social media marketing. You have to be where people are to network. Offline networking events are important because it gives you the opportunity to interact with people, have conversations, find common interests and make bonds that ultimately lead to a mutual business benefit. Can this happen online? Absolutely!

There are many ways that you can interact with other people online in arranged settings: Facebook Groups, Google Plus Communities, Online Chats. One of the ways I’ve found that is ideal for networking are tweet chats.

Tweetchats are virtual gatherings held on Twitter. A group of people all tweet about the same topic using a specific hashtag. The chats are at a specific time and often repeat weekly or bi-weekly or are only at announced times. You simply go to, sign in with your twitter id, enter the assigned hashtag, and you are in a “tweetchat room” where all the tweets assigned to that hashtag with that particular group are housed. It’s fun! You can use Tweetchats to network and learn a few new things.

On Monday evenings, The Social Solutions Collective hosts a Tweetchat for an hour on a particular subject. The most recent subject was on Content Calendar creation and management. Just like with most Tweetchats I got an opportunity to do a few things:

1. meet new people
2. chat with new people
3. gain followers and follow new people

and the added bonus: I learned some new things!

Because the Tweetchat host asks questions around the particular subject aimed at the participants of the chat, people willingly chime in. These chats give you the opportunity to learn something new, gain a new perspective, get new ideas and learn some new techniques. I always learn something from the other tweet chat participants.
From this Tweetchat I learned some new content creation tips, bookmarked a resource to help me with it, learned about a new WP plug in that I’d like to incorporate, and I also got the nudge I needed to go ahead and dive further into Google Drive.

Tweetchats are typically an hour. The time goes by fast. You’re able to do all this in an hour’s time. So if you’re looking to network and learn new things, I encourage you to try out a Tweetchat. You may also want to consider hosting one. Tweetchats are a great way to showcase your expertise and brand. It’s also a great hands on learning experience if you’re not so familiar with Twitter. It will help you “get it”. It can be fast paced depending on the number of participants so you may need to participate in a couple before you’re comfortable. The important thing is, to give it a try. If you never try, you’ll never know.

Have you participated in Tweetchats? What do you like about them? What other online networking activities do you participate in and find beneficial? Please share in the comments below.

Using Twitter Lists To Enhance Your Twitter Marketing Experience

Twitter is a great place to post your latest blog posts, connect with brand new people and find real time information. Twitter is also great for networking. You can very quickly and easily connect with people and brands. Because you are limited to 140 characters, coupled with the help of mobile apps, tweeting is a simple and convenient process. For that reason, people who are active, tend to tweet regularly. The more people you follow, the busier your newsfeed gets. To keep up, you need to find ways to manage your Twitter feed so you can easily access and target certain people, brands and topics.

A great way to organize and manage Twitter is by using Twitter Lists. Twitter lists allow you to organize Twitter users into groups so that you can view the tweets of the people in those lists only. People on this list don’t have to necessarily be people you are following. You can add anyone to a list. Lists can help you keep up with people you are targeting for different reasons. Let’s say that you are a travel professional and you would like to keep a list of Twitter accounts of hotels. You can do that. Say, you’re looking for news or sales or events from hotels, you can easily access that list to view only their tweets. Or you may way to keep a list of cruise lines, all inclusive resorts or travel niche specific blogs. You can make your lists public or private. There are many possibilities.

Here are some examples:

Niche or Industry Specialists:

Keep up with others in your industry to network and share ideas. It is helpful to both you and your audience to share great content from sources other than yourself. Don’t be afraid to do just that.

You might consider creating a private list of local small businesses who may be interested in your service or product.

Brand Ambassadors: Keep a list of those who share your content, share your product or service information. This list could include those who are your customers and potential customers.

Industry News Outlets:

Keep up with the latest news, changes and information related to your industry. Follow those people or organizations connected with your industry. If you are a WordPress expert, follow technology brands and experts who share news and information relative to your field.

Keeping these lists will help you stay on top of what is important. However, don’t neglect the most important piece: building relationships! Be sure to interact and engage. Start conversations, ask questions, give feedback. This is how great things begin.

Do you manage Twitter with lists? If so, what other list suggestions can you offer? Please share in the comments below!