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twitter analytics

Using Twitter Analytics To Improve Your Engagement

How much planning do you put into your social media marketing? For many businesses, unfortunately, a haphazard approach is all that resources and time will allow. That’s often because companies may not realize what the data is that can help them use social media more effectively.

Take Twitter, for example:

Twitter is a great way to get potential new customers to discover your company’s products or servicesClick To Tweet

But unless you understand how to use the Analytics Dashboard, you won’t be able to gauge your reach or your engagement.

Of course, before you even measure and analyze metrics, you have to figure out how Twitter fits in to your overall company marketing strategy. Do you care if you have more followers, or do you want the people already connected with you to become more active? All those goal-oriented questions are important to consider first.

Let’s back up a bit and take a look at some Twitter stats according to Hootsuite:

Twitter has 317 million monthly active users.

Twitter users are likely to be millennials with thirty-six percent of users aged 18 to 29 years oldClick To Tweet
  • Twenty-nine percent of online Americans with a college degree use Twitter.
  • Most have an above average income. Thirty percent of online Americans who earn $75,000 or more use Twitter.
  • Gender is evenly split: 24 percent of American online men use the service, and 25 percent of women.

There’s a saying that goes, “you can’t manage what you don’t measure.” This is also true with social media marketing. To use Twitter effectively, you must be familiar with your metrics. The Twitter Analytics Dashboard is accessible for all users to use from their desktops at analytics.twitter.com.

Your Twitter Analytics dashboard shows your reach, engagement, and other important statistics. These metrics can help you to learn more about your followers, how to have better interactions with them, and help you to determine the best times to tweet in order to increase engagement, and discover what content works best for your audience.

Make your Twitter marketing worth your time. Improve your engagement by monitoring your Twitter analytics: watch your metrics, adjust your activity, and watch your Twitter results improve!

Want to dive deeper into Twitter insights? This graphic can help.


Simple Twitter Analytics Tips

By SurePayroll

social media marketing

How To Spring Clean Your Social Media Marketing

We have had an amazing week of warm weather here in Michigan. Considering that just a few weeks ago we had unusually cold weather with snow flurries, it’s a welcome sight. Since we’re in the full swing of Spring, it got me thinking, am I ready for the midway mark of 2016? More than likely, it’s time for some social media marketing spring cleaning.

Spruce Up Your Social Media

If you conduct a social media  spring cleaning inventory, you might find that there are some things you are missing, should change or needs improvement. Let’s take a look at Facebook, Instagram, Twitter and LinkedIn to see where you might need to do a little sprucing up.

FACEBOOK

How’s Your Headshot?

If your profile picture is more than a couple of years old, it’s time to upload a new headshot. Make sure it’s head and shoulders and professional.

Update Your Cover Photo

Spring is a good time to give your page a fresh new look with a new cover photo. Maybe you want to have something designed that fits your brand and represents your business. You may also want to make a collage of photos of your products or a collection of photos from events.

Check Your About Section

Make sure the About section accurately portrays what you do. Is it up to date? If applicable, include your hours of business and contact information. Hopefully  you have a vanity URL in place. Secure one if you don’t already. For example, is your business page URL: facebook.com/(a bunch of random numbers and letters) or does your URL include your business name like mine: facebook.com/socialwithsara.

Are you verified?

If you have a brick and mortar business, meaning you have a physical location, you can verify your page. Here’s how to do it.

Next, consider cleaning out your “friends” and “likes.” If your page has fraudulent likes (as the result of “like farms”), it can really skew any paid advertising you do on Facebook. For this reason you’ll want to clean out any fake accounts.

Set Up Authorship

Facebook allows you to set up authorship so that your blog posts are attributed to you when they’re posted on the platform. I discuss how to set up Authorship among other Facebook features in this post.

Try Something New

Ready to shake things up a bit on Facebook? Why not incorporate Facebook Live in your social media marketing? It’s very easy to use and it’s a great way to get in front of your audience in a simple engaging way. Here are some tips from Social Media Examiner on how to do it. 

INSTAGRAM

Optimize Your Bio

How you set up your bio on Instagram is crucial. Make it interesting and easy to look at with spacing, emojis and symbols. This helps break up the text. You’ll want to include keywords around what you do such as: Travel, Photography, Foodie,  LA-based (don’t forget to use a location tag 📍)

Include your contact information and website. This is the only area in Instagram where urls are hyperlinked. So, if you’re promoting something special like an ebook that you want your visitors to land on, you’ll want to put it here in the bio section.

Content Consistency

It helps to use the same filter to give it a balanced look. If you use text images with tips, set up a template with your logo and brand colors so that your images are recognizable with your brand.

Hashtags Are Mandatory

Did you know that according to a Simply Measured Instagram study, posts with at least one Instagram hashtag average 12.6% more engagement than posts without a hashtag? The use of hashtags is a great way to target new audiences on Instagram. It will also help other Instagram users discover, follow, and engage with you.

Use niche specific hashtags that already have an engaging community behind them and use the ones that your audience is already using.

TWITTER

Tidy Up:

  • Add your personal or company website to your bio if you haven’t already.
  • Consider updating your photo, especially if it’s outdated. Always keep it current.
  • If you’ve updated logos or colors, you should also consider changing your header photo and background color to accurately reflect your brand.

Who are you following?

Some people you may want to consider unfollowing: Those who post about things that don’t interest you or those who never post.

For followers, check to make sure they aren’t spam accounts. Spammers can add fake accounts to your list of followers. Find out who’s fake, then delete or block those accounts. A great tool for cleaning up your followers is ManageFlitter.

Create Lists

Consider creating Twitter lists to organize friends or those in your industry. Even make a list of those accounts whose content you want to see for content curation purposes.

Check Permissions

You may also want to check up on your app permissions. See which apps or sites you have given permission to access your profile and remove any that you’re no longer using.

LINKEDIN

I recently wrote a blog post on Creating A Winning LinkedIn Profile. It contains an infographic to illustrate all the keys areas. It’s a great place to start to get your LI profile where it needs to be. Here are some key things to keep in mind:

  • Your headline is seen more than anything else, so make sure it contains the keywords that you want to be found with.
  • Is your headshot outdated? Always keep your headshot up to date with a current professional headshot.
  • Work on your summary to highlight your best skills and experience.
  • Make sure your contact information is updated so clients and others can get in touch with you.
  • Personalize your profile’s URL with your name or business name.
  • Are there new projects that you’ve done since your last update that showcase your abilities? Add them!
  • Do you need some new recommendations? It’s ok to ask.
  • What about your connections? When you first joined LinkedIn, you probably connected with everyone. I did the same. But once you’ve been on the platform for a while, it makes sense to be strategic with your connections. Make sure they’re relevant to your industry.

Spring cleaning your social media marketing will get you on the road to being ready for the second half of 2016. Don’t forget to check your analytics and insights to see if there are adjustments you can make to your strategy for better results.

 

twitter advanced search

Content Curation Made Simple: Twitter Advanced Search

Social media marketing has become a way of life for savvy business owners, entrepreneurs and professionals trying to build a personal brand. Truth be told, social media marketing is a lot of work in building a community and sharing great content.  One of the best ways to engage with your audience outside of creating engaging, valuable and relevant content is to curate interesting content to share.

Using the right tools and resources to find the right content and easily share it with your audience will allow you to be able to save time and find content your audience will appreciate.

TWITTER ADVANCED SEARCH

Finding the right content is about using the right tools and knowing what and how to search.Click To TweetTwitter Advanced Search is a powerful resource. On Twitter’s search results page, you’ll have menu options allowing you to filter by media type, (photos, videos) profiles, and more. But what’s also great is the ability to curate content on any topic.

In the search fields, add your topic to the ‘All of these words’ field and then add ‘http’ to ‘This Exact phrase’. So, for example, if you want to find blog posts related to estate planning, your search will pull up results  as seen below where you can select to see the top tweets, the “live” or most recent ones, photos, videos and more.

twitter advanced search

 

 

 

 

 

 

 

Another time saving aspect of Twitter Advanced Search is the ability to save searches. Twitter allows you to save up to 25 searches per account. To save a search, click More options at the top of your results page and then click “Save this search.” Saved searches are also a great way to track keywords that are relevant to your business.

MAKING LISTS

When you’re using Twitter Advanced Search you’ll no doubt come across Twitter profiles who share awesome content or whose content is ideal for your audience. Those profiles you’ll want to be able to come back to for fresh new content on a regular basis so that you can in turn share that content with your audience. A great way to do that is with Twitter lists. You’ll want to create a list of profiles that will filter out just their tweets so that when they tweet our their latest blog posts you’ll be able to see it quickly and easily. I have a list of Social Media Marketing resources that include companies who share amazing content such as Buffer, SocialTimes and Copyblogger.

ALWAYS BE SOCIAL

One of the biggest mistakes you can make in social media is “firehosing.” Make sure that in addition to creating and sharing awesome content, that you’re having converations and sharing your thoughts. Tell your audience why the post you’re sharing is valuable or your favorite takeaway. Ask your audience what they think in return. Don’t just set it and forget it. Be sure to engage as you get replies and shares.  Always begin and look for the conversation.

auto direct messages not social

Why Automated Direct Messages Are So Not Social

I don’t like automated direct messages. I do not like them in a box, I do not like them with a fox. To me, they are along the same lines of publishing posts from FB to Twitter. It’s just so not social. I have to guess that it works for somebody out there. I just don’t see how. There are few things on social media more annoying to me than receiving an automated direct message from someone I just met trying to pitch me on something, or get me to do something. We just met! There’s a courting phase that has to happen before we get personal enough for direct messages, right? Besides, this is an automated message. You say this to everyone.

Here’s an example, I recently followed someone back who is also in digital marketing. Great. I like connecting with others in my field. I’m always interested in seeing content from a new source that I can perhaps share with my audience or just having someone to connect with that share the same professional interests. Then, I get a direct message from this person asking me if I am interested in social media marketing strategy services. What?? That’s what I do! I have to conclude that you did not even bother to read my profile, my tweets and probably send this message out to everyone regardless. That is so not social. The whole point of social media is getting to know someone. You didn’t even bother to do research on me before approaching me. Here’s another message I found odd, “great tweets, can we find 5 minutes to connect?” Nope. We can’t. I already feel like you’re pitching me. We just connected. It’s already weird.

I also find that some of these offenders, don’t do much engaging on Twitter. They’re simply broadcasting and firehosing. If I go to a profile and click tweets & replies, I’m hoping to at least see you thanking someone for a share, a retweet or chatting in a tweetchat with others at some point. Where is the conversation?

Automated direct messages come off as impersonal and self serving. With Twitter, and social media in general, you should show some interest first, genuine interest, in people that you are connecting with. Check out their tweets. Retweet what you find is valuable. Look at a person’s bio and see if you have something in common that you could start a conversation about. Visit their website, or blog, and share their content. Be a friend to make a friend. In all the automated direct messages I’ve received recently, I am very happy that it’s been a few years since I’ve gotten the direct message saying, “let’s take this beyond 140 characters” with a link to their Facebook page. Ugh. Gross.

I’m not saying direct messages are not okay. I am referring to the generic automated direct messages sent to the masses.

If direct messages are organic and natural, and have purpose, they can work.Click To Tweet Social Times lays out a few great examples of how direct messages can work with the purpose of introductions, getting feedback, testimonials, quotes or addressing customer service issues.

look awesome on twitter

How To Look Awesome On Twitter

If you’re not considering Twitter as a place to showcase your visual content you are missing out.

The social media world is a visual world, and Twitter is no exception.Click To Tweet If you’re trying to get noticed, you need images. The use of images on Twitter makes your feed eye-catching, encourages engagement and it just looks awesome. Twitter has become more visual, and you should be taking advantage of the opportunity to get noticed in a few ways:

  1. Use Your Header Image to Showcase Your Brand

Twitter cover

 

 

 

 

 

 

Twitter has a large header image that you can leverage to show your brand, tell your story and get creative. You have a lot of real estate to work with: 1500×500. You can create a cover photo that shows your staff, feature a product, or highlights a quote or slogan. Whatever the case, you have lots of possibilities. Hubspot put together a great list of some cool examples of Twitter cover photos.

2. Tweet Your Images!

The benefit of images appearing directly in the newsfeed is that your tweets stand out. If you aren’t tweeting directly from Twittter, make sure you are properly scheduling your images so that there is an image preview. Third party apps have features to make sure your images are displayed correctly. Tweets with images are simply more enagaging. They are 34% more likely to get retweeted than tweets with no images.

3. Add Some Text

When creating images for your blog posts or other content, considing using text overlay. Meaning can be conveyed at a quick glance. Buffer, Social Media Today and others do this very well:

twitter image

 

 

 

 

 

 

 

 

 

4. Use Twitter Cards

With Twitter Cards, you can attach rich photos, videos and media experience to Tweets that drive traffic to your website. By adding a few lines of HTML to your webpage, users who Tweet links to your content will have a “Card” added to the Tweet that’s visible to all of their followers.

There are different types of Twitter cards:

  • Summary Card: Title, description, thumbnail, and Twitter account attribution.
  • Summary Card with Large Image: Similar to a Summary Card, but with a prominently featured image.
  • App Card: A Card to detail a mobile app with direct download.
  • Player Card: A Card to provide video/audio/media.

Here’s one the White House used last year:

twitter card

 

 

 

 

 

 

Do you use images on Twitter? What are some tips you can offer? Please share below:

 

 

how to be engaging online

How To Be Engaging Online

Your online presence is important for many reasons. Let’s face it, you’re trying to grow your business. You want people to know who you are and what you do. You want to be seen. Sure, you can use social advertising to be seen. 

Before you place an ad, be seen online by simply being engaging, and starting conversations.Click To Tweet

We all want our content to stand out. So we work hard to make it interesting, shareable and valuable. But your content isn’t always seen unfortunately due to busy newsfeeds, tricky algorithms and timing, right? So. What else works? Simply being engaging!

I’m not just talking about when people comment, like and share YOUR content. I’m talking more about BEING engaging, starting conversations, and showing genuine interest in others. What are some great ways you can be engaging?

  • Engaging with followers. Start a conversation. If they share their recent blog post, retweet it adding your own comment.
  • Make a twitter list of companies or people you want to network with or do business with and make a point to start engaging with them. Having a list helps you target them specifically.
  • Make new connections with people you want to network with and take a genuine interest in what they share Comment on and share their content. Comment on their blogs posts.
  • Ask questions! Questions are conversation starters. Conversations lead to relationships which can ultimately lead to business.
  • Tag users in posts that are relevant to them. If you notice an article, a graphic with a statistic or fact that you think they could speak to, tag them and ask for their thoughts or just let them know you thought they’d be interested in hear about it.
  • Be human. Your audience wants to engage with the person behind the logo. So make it personal. Share your likes and interests beyond your business. Share your hobby. You can make a connection with your audience on things you have in common or just by showing a bit of yourself outside of your business.
  • Give them a sneak peek. Let them see what goes on behind the scenes. Share what a day in the life of YOU is like.

Often we focus so much on our own content and what we are sharing, that we forget the flip side to social media and that’s simply being social, engaging and having conversations. Building relationships keeps you top of mind with your audience. We all like to do business with people we know and trust. Get to know your audience.