What is it?
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Social media has many great uses. Promoting events is one great way to use social media. My experience with social media includes many non-profit organizations, and often with that comes events. Social media marketing is a very effective way to inform people of your event, your cause and to help meet your goals for those events.
As with any marketing effort, you need a plan.Marketing your event with social media requires some important steps to ensure optimal success.Click To Tweet
What are you trying to accomplish? Are you looking to build awareness, increase attendees or sell tickets? Whatever that goal may be, define it and create a strategy around accomplishing that goal.
Create a hashtag that is brief and easy to remember. Include it in all your promotions so that your audience can follow the conversation online easily. You should also use tools like hashtracking.com or keyhole.co to track the metrics of your hashtag to gauge the performance of your marketing efforts. Prepare for event day engagement by creating a Snapchat geofilter for attendees to use at the event.
Creating the right content is key with social media marketing. Create copy that will tell people what they need to know about the event with key details and builds excitement. Educate, inform, excite and create calls to action. You’ll want to create images consistent with your brand that are eye-catching, memorable and shareable.
Contests are an easy way to get content for your Instagram account and generate buzz around your event. Have a giveaway where attendees take photos to post on Instagram, use the event hashtag and tag your account. Here’s a great contest that Ford used for it’s annual Ford Freedom Fireworks event.
Make sure that your social profiles are updated with the link that drives them to information about the event and/or where they can purchase tickets or RSVP. It is a good practice to use a customized link shortener so that you can use metrics to track your performance.
A sure way to help amplify your message is to leverage the audiences of people and organizations who are involved or have a personal interest in your event. That would include guest speakers, special guests, honorees and sponsors. Using Twitter mentions and tags on Facebook and Instagram of people and organizations alerts them to your online social media promotion efforts and in turn prompts them to share that message with their respective audiences.
Showcase your upcoming event by hosting a Twitter chat or Facebook Live event. Twitter chat’s give you an opportunity to allow your audience to interact with one of your special guests before the event, ask questions directly and learn more about what to expect at the event. Facebook Live events broadcast to audiences who are already engaged currently online. This will give them a chance to hear from your or your guest about why they should attend. You can use these events to also give a call to action.
Your event promotion doesn’t stop the day before your event.Click To Tweet You’ll want to showcase what’s going on at your event to create buzz for your brand and interest in your upcoming events.
Wrap up your event by sharing photos albums to Facebook. Attendees will look for photos they were a part of or their favorite highlights to share.
A great tool to use post event is Storify. It allows you to highlight and arrange tweets from your events that is shareable. It will event notify people mentioned in the tweets when you post it.
Download your Snapchat story and include it in a blog post to share with your readers. You can also download individual snaps to post on other social media sites. This will help build your Snapchat audience as well.
Social media is an incredible tool to help spread your message, reach your audience and attract new followers. Create buzz for your event with the features that make social media marketing the powerful tool it is.
In my first post of my new series the “Social Media Spotlight”, I am picking the brain of my dear friend and colleague, Mandy Edwards of ME Marketing Services. Mandy is currently a contributor to Steamfeed, blogging on social media advertising & etiquette. She also contributes to Social Media Today, Business2Community, Internet Billboards, The Southern C and Millennial CEO. She is my go-to expert on social media marketing advertising and I simply enjoy chatting her up from time to time as colleagues. For our spotlight, I asked her a variety of social media marketing questions in order to get some valuable “nuggets” to share with you all.
Here’s our Q & A:
I have a variety of sources I use to find content. I have my favorite authors I like to follow (Mark Schaefer, Jay Baer, Scott Monty – to name a few) but I also follow aggregate sites like Social Media Today and Business 2 Community to see what people are writing about. I also like to follow industry publications like Inc., Entrepreneur, Forbes and such. I have Twitter lists set up to follow all of those so it’s easy to retweet the articles I think my followers may enjoy.
The two most important are Sprout Social and TailWind. Anyone who knows me knows I’m a hopeless Sprout addict and Sprout took notice and asked me to join their new Sprout All-Star Influencer Program. Their social management tool has made managing my clients’ accounts a breeze and the customer service their provide is amazing. TailWind is the app I use to manage my clients’ Pinterest accounts since, unfortunately, that is the one platform Sprout doesn’t provide management for (yet). I love being able to schedule pins out a month in advance and re-pin older pins that maybe didn’t do as well as you would have liked.
Blogging consistency is something I struggle with all the time. When I say the struggle is real, the struggle is real. Life and business gets in the way. My goal is two articles each week but as long as I get one, I’m good. I find setting a goal to be a good inspiration – and not wanting the (local) competition to have more out than you! Blogging consistency is more of a discipline than anything else. Some people are good at publishing 3-5 articles a week, while others are good at 1-2 per month.Inspire yourself with a realistic blogging goal and see if you can beat it each time.Click To Tweet
Just be there. It’s hard to engage if you aren’t online. Be online and look for conversations to take part in or just start one yourself by asking a question.
This seems to be the million-dollar question. I don’t know if there is one important social media trend this year. I see several – more video, more social advertising, more real-time posting, more being in the moment, more creative content. Companies are going to have to get out of the box and get creative because of content shock – be on the lookout for that!
Social media marketing has become a way of life for savvy business owners, entrepreneurs and professionals trying to build a personal brand. Truth be told, social media marketing is a lot of work in building a community and sharing great content. One of the best ways to engage with your audience outside of creating engaging, valuable and relevant content is to curate interesting content to share.
Using the right tools and resources to find the right content and easily share it with your audience will allow you to be able to save time and find content your audience will appreciate.
Finding the right content is about using the right tools and knowing what and how to search.Click To TweetTwitter Advanced Search is a powerful resource. On Twitter’s search results page, you’ll have menu options allowing you to filter by media type, (photos, videos) profiles, and more. But what’s also great is the ability to curate content on any topic.
In the search fields, add your topic to the ‘All of these words’ field and then add ‘http’ to ‘This Exact phrase’. So, for example, if you want to find blog posts related to estate planning, your search will pull up results as seen below where you can select to see the top tweets, the “live” or most recent ones, photos, videos and more.
Another time saving aspect of Twitter Advanced Search is the ability to save searches. Twitter allows you to save up to 25 searches per account. To save a search, click More options at the top of your results page and then click “Save this search.” Saved searches are also a great way to track keywords that are relevant to your business.
When you’re using Twitter Advanced Search you’ll no doubt come across Twitter profiles who share awesome content or whose content is ideal for your audience. Those profiles you’ll want to be able to come back to for fresh new content on a regular basis so that you can in turn share that content with your audience. A great way to do that is with Twitter lists. You’ll want to create a list of profiles that will filter out just their tweets so that when they tweet our their latest blog posts you’ll be able to see it quickly and easily. I have a list of Social Media Marketing resources that include companies who share amazing content such as Buffer, SocialTimes and Copyblogger.
One of the biggest mistakes you can make in social media is “firehosing.” Make sure that in addition to creating and sharing awesome content, that you’re having converations and sharing your thoughts. Tell your audience why the post you’re sharing is valuable or your favorite takeaway. Ask your audience what they think in return. Don’t just set it and forget it. Be sure to engage as you get replies and shares. Always begin and look for the conversation.
My current favorite social media platform is Instagram. Apparently I’m not the only one, it’s extremely popular. It’s fun, it’s entertaining, and with the new account switching feature, it’s easier to use than ever. There are many tools that social media marketers use to help them do their jobs more efficiently. With so many tools and apps available to solve many of the same problems, sometimes it can be hard to choose.Here are a few of the tools I use to make my Instagram Marketing simpler and more efficient.Click To Tweet
Layout is a photo collage app from Instagram. It accesses your camera photos to allow an easy way to select and create a photo collage. It has a built-in Photo Booth to take spur-of-the-moment shots. Layout gives you a choice of various laid out combinations for you to choose from. Just pick one and edit.
The Relight app addresses a common photo editing problem: lighting. Relight Instantly correct slighting and exposure to make your photos look exceptional. Relight is realtime HDR with eight modes that correct lighting and exposure issues, add artistic HDR effects and enhance details. In short, Relight lets your camera see closer to what you see. Finally!
Adobe Post is a simple and easy way to create Instagram posts from pre-designed templates. You can “remix” these handcrafted templates into the color scheme and text layout of your choice.
Sometimes on Instagram, you see something great that you just want to share. Sharing is simple with Repost App. You can reshare photos and videos in 3 steps while still giving credit to the original Instagramer. The original caption will also be copied to your clipboard to include.
Here’s a tool you can use for both Twitter and Instagram. It helps you manage your followers on either platform. You can manage your Twitter and Instagram accounts far more effectively by:
Apps are always evolving, new tools are always emerging. As social platforms change, our needs change. What tools have you discovered that work great for Instagram? Let’s discuss in the comments below.
Our prime online real estate is our website. Every effort that we make, every online activity for our business, we’re hoping results in a visit to our website and ultimately leads to action. You’ve worked hard to make your website look good, to show what you can offer, how you can solve your target audience’s problems, and how you can make their life better. Your website is designed to let them get to know you better. You’re hoping to win them over. But in order to do that, they have to land there.
How do you get visitors to your website? Well, there are some really obvious ways and perhaps some you didn’t even think about. So let’s go through some possibilities to make sure you’re covering your bases.
You might be thinking “duh”! But let’s just think about it for a minute. It’s time to do a checkup on your social sites. Are your website links where they should be? Did you set up apps on your Facebook page and are they leading to your website? Does your Twitter bio include your website link? What about Instagram? LinkedIn gives you a few options for website links. Are you taking advantage of them? Take inventory of your social sites to be sure your links are there. Don’t forget your personal profiles.
Your email signature is a great place to drive traffic to your site. Your signature can include more than your name and title or phone number. Your website should be there too. You can set up signatures with any email provider, but you can use an app to make your signature really stand out. I use Wisestamp. You can have a free version that will include an add, or upgrade to the paid version and choose from several design options ad free.
Are you sharing your blog content on sites like Scoopit, Spundge, or Medium? These are excellent places for discovering content, so make sure your content can be discovered there. Medium for example, is growing in popularity. It’s a great place for publishing and a place for content distribution.Drive traffic to your site by showcasing your content where people are looking for great content.Click To Tweet
We already mentioned social media sites, but you may not be taking advantage of LinkedIn’s all important Publisher tool. You can blog straight from the site and gain exposure to a possibly new audience with your posts. Read my post on how to repurpose your content for LinkedIn Publisher and link back to your website in the process.
Never miss an opportunity to direct people to your online hub. Take advantage of what’s out there to get your audience where you ultimately want them to land.