Whether you are new to social media marketing, or you’re not so new, there’s something you can’t ignore that is key to having success with social media: you need a plan. You can have a great looking cover photo, an awesome Twitter background, amazing Pinterest boards, and that’s all great. But you still need a plan. Don’t try to wing it. You need to have a goal in mind and steps to take to reach those goals. You need a social media strategy. I recommond 4 steps you should take when mapping out your social media strategy:
SET GOALS AND OBJECTIVES
First things first. What are you trying to achieve? If your goal to promote an event? Increase the number of subscribers you have, attract traffic to your landing page? You should have 1 or 2 goals that are specific, achievable, measurable, and they should have a time frame. It is crucial to make your goals measurable so that you can track your progress and success.
In order to determine if you meet your goals, you have to decide how you’re going to measure. If you’re trying to generate leads, you need to determine how you will measure the leads captured through social media, whether it’s through an application, contest or other source. Building awareness? Developing brand advocates? Use an analytics tool to find out who’s reading, responding and reposting your social media posts. Find out what post types are working best. What your audience is responding to most and adjust your strategy as needed.
DEFINE YOUR AUDIENCE
Who is it you’re targeting? Be as specific as possible. You need to know and understand your audience and their habits. You want to know where they hang out online. How much time they spend on the web. What sites do they visit? Who influences them?
FIND THE RIGHT PLATFORMS
Defining your audience will help you determine what platforms they use. These are the social media sites that you will want to focus your efforts on. Your current customers can be a great place to start. Your future customers are most likely similar to current customers. If you determine what social sites they frequent, that’s where you’ll want to focus. You can survey a portion of your audience to help you discover where they hang out. Another option is to use a social media monitoring platform to learn where people are talking about your industry.
It just won’t be enough to set up your pages and profiles on social media platforms. If you don’t map out a clear strategy, it will be difficult to engage and achieve the goals you set out to achieve. Social media marketing requires a lot of effort. To get the most out of that effort, have a focused social media strategy in place.
photo credit: www.SeniorLiving.Org
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