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Category: Social Media Strategy


Is Snapchat Good For Businesses?

Is Snapchat good for businesses? Is it good for YOUR business? As with any other social media platform, you have to do what makes sense for your business. Without question, you need to be where your audience is. Did you know that as of June 2015, there are 100 million daily users and 86% of it’s users fall into the 13 – 37 age range?

Your target audience just might be there.

So why should businesses be on Snapchat?

Snapchat is a mobile app that lets you send public or private snaps of images and video to people from your smartphone. Because it’s a unique social network in comparison to others, it offers you a unique way to connect with your audience.

Being connected socially is a strategy that cannot be ignored, and Snapchat is no exception. Click To Tweet

In addition to it being unique, it is:

  • low cost
  • allows for creativity (with doodles, emojis, video enhancement)
  • Users are buyers with 76% of users buying a product online in the last month

The infographic below from SurePayroll and Ghergich & Co breaks down:

  • What Snapchat is
  • How it works
  • Statistics
  • How to use it
  • Why you should be using it
  • How to build your following

Check it out and see why a a social platform of vanishing content boasts 9,000 photos shared every second.


3 Things You Can Do To Prep Your Social Media Marketing For 2016

3 Things You Can Do To Prep Your Social Media Marketing For 2016

Another holiday season, another new year approaches. A new year is a chance for new beginnings, changes, improvements and a fresh start. The same holds true for your business. The new year is an opportunity to reflect on what you’ve been doing and decide what you can do to improve upon it. Here’s 3 things you can do to improve your social media marketing in 2016:


Take a deep, careful look at your social media analytics. What content has been working the best for you? What does the analytics reveal about posting times? Which social sites are driving the most traffic to your website? How is your engagement from site to site? If your audience is engaging with your content more on Instagram but not engaging on Facebook, perhaps you should put more effort into Instagram. Analytics are key to improving your content. They tell you what you need to know to improve your efforts and tell you more about how your social media audience is responding and what changes you need to make or what you should do more of.


Expand your reach by finding new audiences. One way you can do this is by repurposing your blog content with LinkedIn. Take a look at your content that is still relevant or evergreen and repurpose it to post with LinkedIn Publisher. LinkedIn Publisher gives you an opportunity to freshen up the content a bit with new information and share it to a new audience. LinkedIn Publisher is easy to use and gvies your older but still valuable content new life while exposing you to a potentially new audience.


Some content is just more popular than others. Visual content is generally more engaging, eye catching and shareable. If you haven’t embraced it yet, you probably should. If you’ve incorporated photos but haven’t tried video, make it a point in 2016 to give it a try. If you’ve done video but haven’t experimented with Infographics, this may be an opportunity for you to add a new type of visual content into your social media marketing that your audience can appreciate. Trying something new can be scary, but it can also be the key to taking your business further. This is known as stretching. Stretching for me is initiating conversations at networking events. Although scary, it could be mean more opportunities or more business.

A new year gives us the opportunity to try new things, the inspiration to be better and the motivation to go to the next level in our business. What do you plan to do to improve your business in 2016? If you haven’t already done so, connect with me and share your thoughts. I’d love to hear from you.

4 Steps To A Solid Social Media Strategy

Whether you are new to social media marketing, or you’re not so new, there’s something you can’t ignore that is key to having success with social media: you need a plan. You can have a great looking cover photo, an awesome Twitter background, amazing Pinterest boards, and that’s all great. But you still need a plan. Don’t try to wing it. You need to have a goal in mind and steps to take to reach those goals. You need a social media strategy. I recommond 4 steps you should take when mapping out your social media strategy:


First things first. What are you trying to achieve? If your goal to promote an event? Increase the number of subscribers you have, attract traffic to your landing page? You should have 1 or 2 goals that are specific, achievable, measurable, and they should have a time frame. It is crucial to make your goals measurable so that you can track your progress and success.


In order to determine if you meet your goals, you have to decide how you’re going to measure. If you’re trying to generate leads, you need to determine how you will measure the leads captured through social media, whether it’s through an application, contest or other source. Building awareness? Developing brand advocates?  Use an analytics tool to find out who’s reading, responding and reposting your social media posts. Find out what post types are working best. What your audience is responding to most and adjust your strategy as needed.


Who is it you’re targeting? Be as specific as possible. You need to know and understand your audience and their habits. You want to know where they hang out online.  How much time they spend on the web. What sites do they visit? Who influences them?


Defining your audience will help you determine what platforms they use. These are the social media sites that you will want to focus your efforts on.  Your current customers can be a great place to start. Your future customers are most likely similar to current customers. If  you determine  what social sites they frequent, that’s where you’ll want to focus. You can survey a portion of your audience to help you discover where they hang out. Another option is to use a social media monitoring platform to learn where people are talking about your industry.

It just won’t be enough to set up your pages and profiles on social media platforms. If you don’t map out a clear strategy, it will be difficult to engage and achieve the goals you set out to achieve.  Social media marketing requires a lot of effort. To get the most out of that effort, have a focused social media strategy in place.

photo credit: www.SeniorLiving.Org

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