What is it?
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The key to success with Instagram is knowing your audience and giving the people what they want. I’ve put together a list of Instagram tips and important stats to help you shine on Instagram! Whatever your business might be, whether you have a product or service, these tips can help to maximize your success.
There are three key areas to focus with Instagram marketing: Increasing your followers, increasing your engagement and understanding Instagram users.
Here’s what I know. It’s a lot easier to get people to follow you who already know you than those who don’t. Build your network with who you know. This is why I didn’t dive into Periscope when Facebook Live became a thing. I’ve already built an audience on Facebook that I can broadcast to. Now, if I ever want to try to reach a brand new audience? I can always go to Periscope.
Some Instagram tips are non-negotiable. Like this one. If you hate using hashtags, you better learn to love them if you want to build your Instagram following. It’s part of the culture. It’s how to find things and how to be found. If you don’t know what to use, a simple google search will do. Don’t over do it. You can use up to 30, but that’s probably not necessary. What is necessary, is using hashtags that are relevant to your post.
If you want to use a dozen hashtags but you think it looks too spammy, simply post your photo or video with a caption, and then use the first comment to add your hashtags. It just looks neater.
This is a social media golden rule. Simply decide on how often you’re going to post and stick to it. You don’t have to post several times a day or even every day. But you do need to be consistent.
If you want followers, you have to follow others too. Don’t but one of those people who wants to do all the broadcasting. You don’t have to follow everyone, but how will you get to know people if you don’t follow them?
Instagram marketing is visual marketing. Visual marketing has to look good. REALLY good. The better it looks the more you stand out. Most smart phone cameras can do the trick. Just be sure to use good spacing and lighting. Always choose your best photos.
Make your photos POP with image-editing apps. There are many apps that help take your photos from good to GREAT. Here are some of my favorites.
If you want friends, you have to be a friend. Treat others like you would want to be treated. Cliché? Well, cliché’ or not, these things apply. Liking, commenting and sharing go a long way.
Some Instagram tips are often overlooked. This is one of them. Searching hashtags is how you discover new friends and followers. Search hashtags and genuinely engage. Sometimes I like to search hashtags of apps that I use for photo editing. I love searching high quality photos and sharing my own.
If you want to be successful on Instagram, you need to understand your audience. Understanding your audience means understanding who they are.
Now that you’ve got the Instagram tips you need for growth and engagement, let’s examine Instagram users a little closer. Take a look at the infographic below and understand Instagrammers a little better by getting Instagram by the numbers:
(Infographic by: https://getyounity.com/)
What Instagram tips can you add? Please share in the comments below and do connect with me on Instagram: @socialwithsara
Social media has many great uses. Promoting events is one great way to use social media. My experience with social media includes many non-profit organizations, and often with that comes events. Social media marketing is a very effective way to inform people of your event, your cause and to help meet your goals for those events.
As with any marketing effort, you need a plan.Marketing your event with social media requires some important steps to ensure optimal success.Click To Tweet
What are you trying to accomplish? Are you looking to build awareness, increase attendees or sell tickets? Whatever that goal may be, define it and create a strategy around accomplishing that goal.
Create a hashtag that is brief and easy to remember. Include it in all your promotions so that your audience can follow the conversation online easily. You should also use tools like hashtracking.com or keyhole.co to track the metrics of your hashtag to gauge the performance of your marketing efforts. Prepare for event day engagement by creating a Snapchat geofilter for attendees to use at the event.
Creating the right content is key with social media marketing. Create copy that will tell people what they need to know about the event with key details and builds excitement. Educate, inform, excite and create calls to action. You’ll want to create images consistent with your brand that are eye-catching, memorable and shareable.
Contests are an easy way to get content for your Instagram account and generate buzz around your event. Have a giveaway where attendees take photos to post on Instagram, use the event hashtag and tag your account. Here’s a great contest that Ford used for it’s annual Ford Freedom Fireworks event.
Make sure that your social profiles are updated with the link that drives them to information about the event and/or where they can purchase tickets or RSVP. It is a good practice to use a customized link shortener so that you can use metrics to track your performance.
A sure way to help amplify your message is to leverage the audiences of people and organizations who are involved or have a personal interest in your event. That would include guest speakers, special guests, honorees and sponsors. Using Twitter mentions and tags on Facebook and Instagram of people and organizations alerts them to your online social media promotion efforts and in turn prompts them to share that message with their respective audiences.
Showcase your upcoming event by hosting a Twitter chat or Facebook Live event. Twitter chat’s give you an opportunity to allow your audience to interact with one of your special guests before the event, ask questions directly and learn more about what to expect at the event. Facebook Live events broadcast to audiences who are already engaged currently online. This will give them a chance to hear from your or your guest about why they should attend. You can use these events to also give a call to action.
Your event promotion doesn’t stop the day before your event.Click To Tweet You’ll want to showcase what’s going on at your event to create buzz for your brand and interest in your upcoming events.
Wrap up your event by sharing photos albums to Facebook. Attendees will look for photos they were a part of or their favorite highlights to share.
A great tool to use post event is Storify. It allows you to highlight and arrange tweets from your events that is shareable. It will event notify people mentioned in the tweets when you post it.
Download your Snapchat story and include it in a blog post to share with your readers. You can also download individual snaps to post on other social media sites. This will help build your Snapchat audience as well.
Social media is an incredible tool to help spread your message, reach your audience and attract new followers. Create buzz for your event with the features that make social media marketing the powerful tool it is.
Social Media Marketing is not so new anymore. It’s no longer a consideration but an integral part of one’s overall marketing strategy. Even with that being the case, it’s still new to many people. It’s new for those who are just starting a business or career, and it’s new for those who are late to the game.
Recently I had the honor of presenting on social media marketing at ICLE’s Probate & Estate Planning Institute with Terrence Quinn, Estate Planning Attorney. Terrence was presenting, “Marketing Matters” which discussed how to market your law practice. He brought me along to discuss social media. I thought it would be fun to discuss the Do’s and Don’ts.
Whether you’re late to the game or just new to business, you need to know a few rules. What better way to illustrate some of the most important rules than with a few “do’s and don’ts?” Here are 5 that I outlined at the presentation that I feel are key for starting off right and positioning yourself for many wins.
The content you share should help make your audience a more informed consumer.Click To Tweet Your content should be valuable and relevant. Offer tips, industry news and recommendations. Social media marketing can help to brand you as an expert in your field, and a thought leader. Take for example, my client, Attorney Terrence Quinn. When Michigan’s Fiduciary Access to Digital Assets Act was announced, Terrence immediately wrote an article explaining what it meant and what you need to do. This is how you join in on a conversation that is relevant to your audience and establish yourself as an expert.
My friend Brooke Ballard of B Squared Media always says, “Think Conversation.” Not only should you be sharing relevant content but you should be having conversations. Take the time to comment on posts, reply, retweet, ask questions and share. Be present even if it’s just a short time but be consistent. Conversations build relationships. Relationships lead to business.
Or, like you SHOULD offline. When you’re at networking events you’re looking to make connections. You don’t just walk up to people and start talking about yourself and your business. That is so not social. Think about how you feel at networking events and what you do or don’t like when you’re networking.
Some professionals, like lawyers, are restricted from soliciting business under the Rules of Professional Conduct. GREAT! That’s doing it wrong anyway. People like a soft sell on social media. They like to do business with people they like and trust. This is achieved by developing relationships. Gain their confidence by providing value. Most people are tuned into WIIFM – What’s In It For Me? Focus on making your audience more informed and having conversations.
Have you ever heard the saying you can do anything but not everything? This is true with social media marketing.Click To Tweet Do what makes sense for your business. Know your target market and where they are hanging out online. By all means, don’t try to wing it. You need a plan. Plan where, and plan how by doing your research. You could simply survey your customers or clients as one way of learning more about your target market and what their habits are.
On the flip side of research, do know that your audience is doing their research. It’s called Google. When they search, are they finding you or are they finding your competition? If they’re finding you what are they finding?
Keep these important rules in mind when beginning your social media marketing journey. Set yourself up for success.
Is Snapchat good for businesses? Is it good for YOUR business? As with any other social media platform, you have to do what makes sense for your business. Without question, you need to be where your audience is. Did you know that as of June 2015, there are 100 million daily users and 86% of it’s users fall into the 13 – 37 age range?
Your target audience just might be there.
Snapchat is a mobile app that lets you send public or private snaps of images and video to people from your smartphone. Because it’s a unique social network in comparison to others, it offers you a unique way to connect with your audience.Being connected socially is a strategy that cannot be ignored, and Snapchat is no exception. Click To Tweet
In addition to it being unique, it is:
Check it out and see why a a social platform of vanishing content boasts 9,000 photos shared every second.
Another holiday season, another new year approaches. A new year is a chance for new beginnings, changes, improvements and a fresh start. The same holds true for your business. The new year is an opportunity to reflect on what you’ve been doing and decide what you can do to improve upon it. Here’s 3 things you can do to improve your social media marketing in 2016:
Take a deep, careful look at your social media analytics. What content has been working the best for you? What does the analytics reveal about posting times? Which social sites are driving the most traffic to your website? How is your engagement from site to site? If your audience is engaging with your content more on Instagram but not engaging on Facebook, perhaps you should put more effort into Instagram. Analytics are key to improving your content. They tell you what you need to know to improve your efforts and tell you more about how your social media audience is responding and what changes you need to make or what you should do more of.
Expand your reach by finding new audiences. One way you can do this is by repurposing your blog content with LinkedIn. Take a look at your content that is still relevant or evergreen and repurpose it to post with LinkedIn Publisher. LinkedIn Publisher gives you an opportunity to freshen up the content a bit with new information and share it to a new audience. LinkedIn Publisher is easy to use and gvies your older but still valuable content new life while exposing you to a potentially new audience.
Some content is just more popular than others. Visual content is generally more engaging, eye catching and shareable. If you haven’t embraced it yet, you probably should. If you’ve incorporated photos but haven’t tried video, make it a point in 2016 to give it a try. If you’ve done video but haven’t experimented with Infographics, this may be an opportunity for you to add a new type of visual content into your social media marketing that your audience can appreciate. Trying something new can be scary, but it can also be the key to taking your business further. This is known as stretching. Stretching for me is initiating conversations at networking events. Although scary, it could be mean more opportunities or more business.
A new year gives us the opportunity to try new things, the inspiration to be better and the motivation to go to the next level in our business. What do you plan to do to improve your business in 2016? If you haven’t already done so, connect with me and share your thoughts. I’d love to hear from you.