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How To Promote Your Events With Social Media

Social media has many great uses. Promoting events is one great way to use social media. My experience with social media includes many non-profit organizations, and often with that comes events. Social media marketing is a very effective way to inform people of your event, your cause and to help meet your goals for those events.

As with any marketing effort, you need a plan.

Marketing your event with social media requires some important steps to ensure optimal success.Click To Tweet

PRE-EVENT STEPS

Set Your Goal.

What are you trying to accomplish? Are you looking to build awareness, increase attendees or sell tickets? Whatever that goal may be, define it and create a strategy around accomplishing that goal.

Be Social Friendly.

Create a hashtag that is brief and easy to remember. Include it in all your promotions so that your audience can follow the conversation online easily. You should also use tools like hashtracking.com or keyhole.co to track the metrics of your hashtag to gauge the performance of your marketing efforts.  Prepare for event day engagement by creating a Snapchat geofilter for attendees to use at the event.

Optimize Your Messaging and Images.

Creating the right content is key with social media marketing. Create copy that will tell people what they need to know about the event with key details and builds excitement. Educate, inform, excite and create calls to action. You’ll want to create images consistent with your brand that are eye-catching, memorable and shareable.

Host An Instagram Contest.

Contests are an easy way to get content for your Instagram account and generate buzz around your event. Have a giveaway where attendees take photos to post on Instagram, use the event hashtag and tag your account. Here’s a great contest that Ford used for it’s annual Ford Freedom Fireworks event.event

Drive Your Visitors.

Make sure that your social profiles are updated with the link that drives them to information about the event and/or where they can purchase tickets or RSVP. It is a good practice to use a customized link shortener so that you can use metrics to track your performance.

Leverage Influencers.

A sure way to help amplify your message is to leverage the audiences of people and organizations who are involved or have a personal interest in your event. That would include guest speakers, special guests, honorees and sponsors. Using Twitter mentions and tags on Facebook and Instagram of people and organizations alerts them to your online social media promotion efforts and in turn prompts them to share that message with their respective audiences.

Pre-Event Events.

Showcase your upcoming event by hosting a Twitter chat or Facebook Live event. Twitter chat’s give you an opportunity to allow your audience to interact with one of your special guests before the event, ask questions directly and learn more about what to expect at the event. Facebook Live events broadcast to audiences who are already engaged currently online. This will give them a chance to hear from your or your guest about why they should attend. You can use these events to also give a call to action.

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EVENT DAY ACTIVITIES

Your event promotion doesn’t stop the day before your event.Click To Tweet You’ll want to showcase what’s going on at your event to create buzz for your brand and interest in your upcoming events.

  • Make sure you make announcements at your events encouraging people to use the hashtag and geofilters on social media and share their own stories.
  • Engage with your attendees! Follow the hashtag at your event and retweet, comment and reply to what your audience is sharing

POST EVENT ACTIVITIES

FACEBOOK:

Wrap up your event by sharing photos albums to Facebook. Attendees will look for photos they were a part of or their favorite highlights to share.

TWITTER:

A great tool to use post event is Storify. It allows you to highlight and arrange tweets from your events that is shareable. It will event notify people mentioned in the tweets when you post it.

SNAPCHAT:

Download your Snapchat story and include it in a blog post to share with your readers. You can also download individual snaps to post on other social media sites. This will help build your Snapchat audience as well.

 

 

 

 

 

 

 

 

Social media is an incredible tool to help spread your message, reach your audience and attract new followers. Create buzz for your event with the features that make social media marketing the powerful tool it is.

 

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How To Tell Your Brand’s Unique Story With Social Media

Telling your brand’s story is an important to reinforcing what your brand is. Social media is a place where you can tell your brand’s story in entertaining and unique ways. But where should you tell your story exactly?

When it comes to social media, over doing it is a recipe for failure. It’s important to pinpoint those platforms where your target market is. Social Media marketing doesn’t have to mean an automatic default to Facebook and Twitter.

If your business hosts or participates in events that you want to promote, you may need to go off the beaten path. Let’s say you have an event coming up. You might post photos of your team or make a short video clip of what is happening behind the scenes. You can use Instagram videos, or a Snapchat story of the brief moments or special highlights that occur throughout the day of the event. What if you were able to capture the moments right before you went on stage to present or captured an entertainer just before they went on stage? Such images making storytelling interesting.

Let’s take a closer look at two platforms you may want to use.

INSTAGRAM

Businesses embrace Instagram because it lets them showcase their products visually. Visual marketing is powerful, so it makes Instagram an attractive platform.

To be successful on Instagram you need to find new and interesting ways to connect with your audience through visuals. By launching contests, using short video, and even running ads, you’ll build awareness, engagement and grow your community.

SNAPCHAT

If you’d like to reach a younger demographic, especially 18-34 year olds, then Snapchat is an ideal platform. Snapchat is growing fast, and the users are extremely engaged. Snapchat is on pace to grow the number of U.S. active users to a whopping 27% this year, to 58.6 million — topping Twitter and Pinterest for the first time, according to research firm eMarketer. The challenge with Snapchat marketing is figuring out how to best to engage users in a fun way that isn’t so obviously promotional. This is why live events work so well.

SHARE MOMENTS ON INSTAGRAM AND SNAPCHAT

Get people interested in your business or organization by sharing what’s going on at your events. Start from prep and share through the wrap up. Take people behind the scenes as your prepare for the event. Share snippets of each moment as they happen. Using a combination of video and photo will keep it interesting. Make sure you brand your event with geofilters.

TELL A STORY ON SNAPCHAT

Beyond a series of pictures and video that chronicles moments at an event, literally tell a story from beginning to end.  Do you have a great story to literally tell? How an idea came about? How something was created? Map it out and then retell it in a fun interesting way that makes your audience want to follow along.

EXCLUSIVE DISCOUNTS ON INSTAGRAM AND SNAPCHAT

You can offer discounts and special sales on both Instagram and Snapchat and make them unique to each platform. Because Snapchat stories expire in 24 hours it makes it the perfect place to have flash sales and discounts exclusively on the platform. Give them a reason to follow you on Snapchat for this reason.

Nowadays, younger audiences are pretty socially savvy. So, being authentic is important.Click To Tweet

It’s important to show the “human” side of your brand and let people see the real people behind the logo. Entertain your users and stand out by what makes you unique. That comes from sharing moments and telling stories.

 

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Is Snapchat Good For Businesses?

Is Snapchat good for businesses? Is it good for YOUR business? As with any other social media platform, you have to do what makes sense for your business. Without question, you need to be where your audience is. Did you know that as of June 2015, there are 100 million daily users and 86% of it’s users fall into the 13 – 37 age range?

Your target audience just might be there.

So why should businesses be on Snapchat?

Snapchat is a mobile app that lets you send public or private snaps of images and video to people from your smartphone. Because it’s a unique social network in comparison to others, it offers you a unique way to connect with your audience.

Being connected socially is a strategy that cannot be ignored, and Snapchat is no exception. Click To Tweet

In addition to it being unique, it is:

  • low cost
  • allows for creativity (with doodles, emojis, video enhancement)
  • Users are buyers with 76% of users buying a product online in the last month

The infographic below from SurePayroll and Ghergich & Co breaks down:

  • What Snapchat is
  • How it works
  • Statistics
  • How to use it
  • Why you should be using it
  • How to build your following

Check it out and see why a a social platform of vanishing content boasts 9,000 photos shared every second.