Facebook updates are still a big deal. The social media giant that is Facebook continues to be a force in the digital media world. According to Statista, Market leader Facebook was the first social network to surpass 1 billion registered accounts and currently sits at 1.59 billion monthly active users. Eighth-ranked photo-sharing app Instagram had over 400 million monthly active accounts.
Facebook is easy for most anyone to understand how to use, and a Facebook business page is pretty much mandatory for most businesses. Even if you do quickly realize you’ll need to get in the advertising game, you’ll want to have a presence.I used to think Facebook wasn’t important to my web traffic, but it continues to be the #1 referral source for my website.Click To Tweet
Recently, 3 new Facebook updates were introduced that you’ll want to take note of.
Not only is Facebook a force simply because of it’s size, but also because it continues to add features to compete with other social networks. Which brings me to my first update.
Videos are a popular and engaging form of content. So it’s no wonder that tech giants are launching their own versions of automatic video. Apple has “Memories” which will debut on the iOS 10 Photos, Google already has a Movies assistant with it’s Google Photos product. And now, Facebook is rolling out Slideshow to all iOS users around the world.Following up with the increasingly popular Facebook Live feature, Facebook is tackling another social media trend: creating stories.Click To Tweet
You may have noticed some components of Facebook testing out some of it’s features already. If you’ve taken photos recently on your phone and are about to post a status, Facebook will suggest creating a slideshow with those recent photos and videos. Each Slideshow is automatically composed with themed music and transitions. Facebook has seen a decline in personal content sharing.
I believe with the addition of Facebook Live and Facebook Slideshow, they are hoping to encourage users to share more of their personal photos and videos again. Stringing together a series of photos and videos brings to mind the concept of Snapchat stories. Much like Facebook Live vs Periscope, Facebook continues to introduce features that seem to not only address trends, but will also keep users on the Facebook site as opposed to other platforms.
FACEBOOK FAVORS FRIENDS
Facebook announced that it is limiting the amount of content from Pages. The News Feed will feature more posts from friends and family instead of posts from brands.
According to Adam Mosseri, VP for product management at Facebook: “Maintaining a relevant and interesting Newsfeed is important to satisfying users.”
This adjustment addresses feedback from users who complained status updates from friends and family do not appear on their News Feed.
“Stories in News Feed are ranked — so that people can see what they care about first, and don’t miss important stuff from their friends”, he added. “One of our most important jobs is getting this ranking right”
What does this mean for brands? “We anticipate that this update may cause reach and referral traffic to decline for some Pages,” Lars Backstrom, engineering director at Facebook, wrote in a separate post about the change.
Since you don’t own these platforms, you are at their mercy. This is why your own website and blog are important. As far as what to do on Facebook, I think the change simply means discovering and creating the type of content that users will want to see and engage with in addition to investing in Facebook advertising.
FACEBOOK UPDATES THE PAGE
I first heard about a change to the Pages layout from Heidi Osburn Garland of Guild West Agency when she posted a screenshot of her Page with the new layout:
GUILD WEST AGENCY FACEBOOK PAGE SCREENSHOT
When I commented, she posted a screenshot of my page:
Now, while I’m still not seeing this change, clearly it is being rolled out.
What I notice first of all is that the avatar is no longer taking up space on the cover photo. Neither is the business name. Also, a change that I had already begun seeing on Facebook, instead of the category of your business, say for example, “Wills and Estates” it shows the name of your “handle” or username such as @tgqlaw. This is also no longer on the cover photo, but beneath your avatar which is situated on the top left corner of the page.
Heidi does a great job of discussing what’s new with the latest Facebook update to Pages. Some of the noted changes:
- Profile picture no longer takes up valuable real estate covering the cover image.
- Page Name under the profile picture.
- Page name and the profile picture no longer take up valuable space on the cover photo.
- The CTA is much larger than before and it’s on the right-hand side.
- Tabs are back on the left side of the page, under the profile picture.
Read more about what’s new in her post, “New Facebook Page Layout – Is it a Flashback, But Better?”
What do you think about the look of the new layout?
Share your thoughts on the new layout and other Facebook updates in the comments below. I’m curious to know what you think.