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social media goals

8 Social Media Goals To Grow Your Business

Social media marketing is absolutely pointless without a plan. Part of having a plan includes setting goals, and setting goals that are measurable. Since social media is one aspect of your overall marketing strategy, it can work well to connect your social media goals with your marketing goals.

Setting clear measurable goals helps you refine your messaging and spend your money effectively.Click To Tweet

Below are eight social media goals and metrics that you could apply to your business and align with your overall marketing goals.

Increase Brand Awareness

Brand awareness is just that. How well are people aware of your brand? It’s the likelihood that consumers recognize the existence of your service or product. Brand awareness is particularly important when you’re starting out and to help differentiate from similar products and services from competitors.


  • Follower count on Facebook, Twitter, Instagram, etc;.
  • Reach of your social media posts
  • Number of mentions, shares and retweets

Website Traffic

An important social media goal is to drive traffic to your website.

Your social media activity should be ultimately leading traffic to your site.Click To Tweet This is where you want people to go to learn more about your business, read your latest blog post or make a purchase.


  • Referral traffic from social media
  • Share of overall traffic
  • Bounce rate of social media traffic
  • Clicks on your social media posts


You’re in business to make money, right? So, having a goal of growing revenue is natural. While social media is not about a sales pitch, you’re trying to build relationships that lead to business. So, ultimately making a sales, or obtaining a new client is the ultimate goal.


  • Signups
  • Social advertising revenue

Lead Generation

Lead generation can come from many sources. It can come from those who sign up for your newsletter, or fill out your content form. Providing valuable content to capture leads is key.


  • Downloads of your content
  • Clicks on your social media posts
  • Newsletter sign ups
  • Conversion rates of social media leads

Increase Engagement

Creating quality, relevant content will help boost your engagement. It’s the best way to help you stand out in a noisy, crowded online world.


  • Likes hares, replies, mentions
  • Number of comment on social posts

Community Growth

An important purpose for having an online presence is to build an online community for your business.

Community building is an investment in your company,Click To Tweet in your knowledge base, and your website. Pretty much every effort you put into the goal of building an online community increases your company’s value. It allows you to grow closer to them, listen to feedback, and gain a better understanding of what their needs and wants are.


  • Number of posts, likes and comments in Facebook groups
  • Number of Tweet chat participants


You can use social media to get mentions in the press and online publications, blogs and articles.


  • Potential reach, shares and mentions
  • Influencers talking about and sharing your content
  • The number of people seeking your expertise with industry related questions


Use can use social media to gain intelligence about your company, product or service, competitors or industry. Listening to online conversations about certain topics your customers might be talking about, helps you gather competitive intelligence that can inform your decision making and improve your services.


  • Number of conversations with customers on social media
  • Suggestions or feedback.

Setting social media goals to align with your marketing goals helps you stay focused on your business growth and increase your chances for success. What are your business goals and how are you measuring them? Please comment below.

Your Daily Social Media Task List

As a business owner you know that it is not just important to have an online presence, it’s mandatory. You have to go where people are and these days people are on social media. In the world of social media marketing there are so many platforms, so much to do and it’s constantly evolving. How does someone with probably already too much on their plate keep up?

If you’ve put in any sort of effort to social media, you know that it is a big job that requires a lot of time. As a business owner you may decide to manage your Social Media accounts on your own or hire someone to do it yourself. Either way, you still have a role to play.  How do you tackle such a big job? You approach it like anything else that is huge: consistent small steps. Consistency will be the key. Don’t let the work build up, stay on top of it daily.  A great way to do that is by having a daily social media task list. This way, you’re getting a little bit done everyday which will add up over time,  and you’re saving time in the long run.

Your Daily Social Media Task List:


It may seem obvious, but make it a point to log in daily to check your account. If you aren’t in the habit of signing in, you have to remind yourself to do just that.


Responding and responding in a timely manner is important for your business. No one wants to be ignored. Make sure you are checking all your notifications and inboxes daily. Be proactive about negative feedback. If someone posts a negative comment make sure that you address it openly so that other potential customers see that you are addressing it.


Post new content daily. Make sure the content is relevant to your audience . Whether it’s an article, a video, infographic, photo or text, share at least one thing each day on your networks.  Sometimes you may simply want to ask a question to encourage engagement. You can always use a tool like Buffer to schedule content ahead of time.


Social Media is about building relationships. Maintaining and developing relationships is important. Genuinely reach out to someone in your network and start a conversation. Reply to a tweet, comment on a status or blog post. Having conversations is a crucial part of your daily social media task list. Building relationships lead to doing business.


Retweet, mention, like, share or comment on content that others share. It’s likely that they’re return the favor.


Set aside a few minutes to jot down a few ideas for content that you can create. If you experience something with a customer or client that you think would be valuable  to share with your audience, jot it down. It may help you write a blog post or craft a helpful tip to your followers. You’ll also want to curate content that other people write so that you can in turn share this with your audience. I like to use Swayy and Google+ . These are my go-to places for curating content. If you work on this daily, you’ll begin to store up content and spend less time hunting for it.


Facebook and Google+ provide analytics that help you see what content is working best, who you’re reaching, when you’re reaching them and more. Stay on top of this so you are making the most of your time and effort. Is your audience growing? What’s getting the best engagement? No need to share content that no one is responding to. Find out what’s working for you. If you use a scheduling tool like Buffer or Hootsuite, they provide you with analytics as well.

If you set aside time to do these steps for just a little time each day, you will see the benefits in the long run. Business owners understand that nothing happens overnight. It’s those small consistent steps that make a huge difference. Do you have a daily social media task list? What things do you do to stay on top of your social media marketing? Please share below.

Google Plus Communities

Google Plus Communities And Conversations

Google Plus communities are for extending online conversations. When it comes to social media, having conversations are the key to building relationships. Building relationships, builds trust and ultimately can lead to doing business. People want to do business with people they like, and trust.  That’s why Google Plus communities are important.


Google Plus communities allow the opportunity  for businesses to take the conversation to another level. They can help further establish authority and build trust. When you’ve begun to build relationships through conversation centered around the content that you provide, not only is it smart to create a place where conversations can deepen, but people are very open to it and often looking for just that.

With Google Plus communities, you create a place where your audience can ask questions, participate in conversation, share and learn together. You can have a private or public community. Plan who you want to initially invite within your network to help you get the community started.


In Google Plus communities , you create categories based on the topics you will discuss.  It could be news in your industry, how-tos,  blog posts related to certain topics, Q&A’s, etc;. Categories appear on the left side of the community page. Each time you post you will decide on what category to put it in. This helps organize conversations based on interest.

As your community grows, you can change the status of members of your community to moderators. Sometimes have a few people moderating will help keep conversations growing and help you to manage the community.


Take the opportunity to listen in your Google Plus communities.  It’s never a good idea in social media to broadcast only.  Learning more about your audience and what they are interested in and how you can help solve problems, will make what you do more effective.


Your Pages and Profiles on Google Plus are where you get a chance to let people g et to know what your business does and get to know a little more about you.  Google Plus communities are designed for those in the online community that you have built to not only communicate with you further, but to communicate with each other as one community. Make it a comfortable gathering, place where  everyone wants to come to learn, grow, share and interact.

How To Effectively Invite People To Like Your Facebook Page

You’ve set up your Facebook page and now you’re ready to tell the world that your business is on Facebook. You’ve started inviting, you’ve sent notifications through Facebook’s admin panel and you waited for them to come.  Are they coming a little slower than you expected?  Recently, someone tagged me in a post on Facebook where they were inquiring about how to get people to like your Facebook page. They were looking for a way to invite the masses more quickly without having to go through one by one to invite your friends. But is inviting the masses the best strategy? Gaining likes requires an  effective invitation and valuable content.

What you must realize about social media is that it is not at all about you. It’s not about your business and it’s not about your page. It’s about them. Think about it this way. How many times have you gotten a notification that “Friend XYZ” has invited  you to like their page “XYZ’s Business”? Do you like the page? Always? Sometimes? Never? If I receive a notification that a really good friend of mine wanted me to like their page, then yes, I would. If it was just one of my Facebook friends who is a friend of a friend of a friend, then chances are, I won’t. The people who you have some sort of established relationship with are most likely the first ones to like your facebook page once you’ve invited them. Otherwise, you’ll have to consider, what’s in it for them?

One of the most effective ways to invite people to like your Facebook page is by inviting them with an explanation of why they should like and follow your page. What value are you providing? What knowledge can they expect to gain? What is the benefit to them? I tell my potential followers that they can expect to receive tips about marketing their business on social media sites, particularly teaching them tips and skills to shorten the learning curve as many of my followers are entrepreneurs who don’t have the time to do their own research into tools and information that will help them integrate social media into their marketing strategy. Think about what it is you have to offer. Are you a travel agent who shares informations on deals and tips to specific destinations? Are you a cruise specialist? What valuable information can you share? Are you someone who specializes in teaching people how to manage their finances better and can give money saving tips and share resources to help them accomplish their financial goals? Think of the value you present to your audience and communicate what that is.

Leverage the audience you already have. Do you have a list of email subscribers? Invite them to your page with an email telling them what you plan to offer on your Facebook page and why they should follow your updates.

Ask influencers that you know. If you have a great relationship with someone who is an influencer, you can tap into their influence by asking them to share your page with people they think will benefit from what you have to offer.

Invite your Facebook friends or followers from other networks. Share your Facebook page, and explain what your page is about and how it will benefit your audience. Growing a community is about relationships and trusts. Leading with value is a great start.

8 ways build relationships

8 Ways To Build Relationships Online

Social media marketing success depends on your ability to build relationships. When I evaluate a person’s social media presence who is expressing frustration about not getting results it is usually pretty clear they don’t get what it’s about. They think it’s about their product. Their focus is on promoting their company. Clearly, they’re going about it all wrong.

With social media marketing, you must build relationships.  It’s about making friends. Being a friend. Listening and sharing. It’s not about selling. Nobody likes to be sold to. You don’t go to social events and start a conversation by pitching your product. People like to do business with people they like. Friends. The way to get there is to build relationships. It doesn’t happen instantly. It takes time. Here are some ways to build relationships online:

1) Share: Your expertise, tips, useful information that your audience finds valuable and solves problems for them.

2) Ask Questions. It’s the best way to start a conversation, which is how relationships are build.

3) Blog. Build a community by blogging about what you know best.

4) Say Thank you. Thank those who share your posts, tweets and status updates.

5) Initiate Conversations. Find people online to talk to. Don’t just let people come to you. Be the initiator.

6) Write Personal Notes. Send someone an inbox message with a genuine message of thanks or inquiry.

7) Retweet. People noticed people who retweet them.

8) Comment on Blogs. Another great way to start a conversation. People appreciate that you took the time.

Keep in mind that relationship building online takes time, just as it does offline. Make the time to spend online building your community by building relationships and starting those important conversations. Be social! 🙂

photo credit: <a href=””>Leo Reynolds</a> via <a href=””>photopin</a> <a href=””>cc</a>