If you have a local business, you are in for a nice new treat from Facebook. You can now display a verified badge on your Facebook page. Pretty exciting news from a platform who hasn’t made it exactly easy for businesses to get noticed without advertising.
Although this is only applicable to local businesses with a physical address, Facebook does plan to eventually roll out verified badges to all business pages in the future. If you have a physical address on your Page, the verified icon will be a small gray check mark as opposed to the blue one you see with celebrities, public figures and large companies, etc;.A verified facebook page will give you authenticity and SEO benefits.Click To Tweet
The local business verified badge began rolling out in the United States, the UK Canada, Australia and New Zealand, and others will follow shortly.
To see if you’re able to verify your Facebook page, simply go to your Admin settings in the top right corner of your Facebook page and look for the verification option. You’ll have the option to verify your page with your your business’ publicly listed phone number. You can also verify by uploading an official document like a phone bill. This process takes a few days. I was able to verify a client’s page in a couple minutes with the phone number option.
Here’s a breakdown of the steps to take to verify your local business’ Facebook page:
- Click Settings at the top of your Page
- From General, click Page Verification
- Click Verify this Page, then click Get Started
- Enter a publicly listed phone number for your business, your country and language
- Click Call Me Now to allow Facebook to call you with a verification code
- Enter the 4-digit verification code and click Continue
Facebook is offering this feature to help verify your page as authentic. This will distinguish legitimate businesses from fake pages who may pose as your business. This feature is also designed to help you show up higher in search results.
Verified pages will also be able to access the new feature Facebook LIVE, a new video streaming feature.
Read more about the new local business verified badges in this post from Marketing Land.