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3 Game Changing Facebook Updates You Need To Know

Facebook updates are still a big deal. The social media giant that is Facebook continues to be a force in the digital media world. According to Statista, Market leader Facebook was the first social network to surpass 1 billion registered accounts and currently sits at 1.59 billion monthly active users. Eighth-ranked photo-sharing app Instagram had over 400 million monthly active accounts.

Facebook is easy for most anyone to understand how to use, and a Facebook business page is pretty much mandatory for most businesses. Even if you do quickly realize you’ll need to get in the advertising game, you’ll want to have a presence.

I used to think Facebook wasn’t important to my web traffic, but it continues to be the #1 referral source for my website.Click To Tweet

Recently, 3 new Facebook updates were introduced that you’ll want to take note of.

Not only is Facebook a force simply because of it’s size, but also because it continues to add features to compete with other social networks. Which brings me to my first update.


Videos are a popular and engaging form of content. So it’s no wonder that tech giants are launching their own versions of automatic video. Apple has “Memories” which will debut on the iOS 10 Photos, Google already has a Movies assistant with it’s Google Photos product. And now, Facebook is rolling out Slideshow to all iOS users around the world.

Following up with the increasingly popular Facebook Live feature, Facebook is tackling another social media trend: creating stories.Click To Tweet

You may have noticed some components of Facebook testing out some of it’s features already. If you’ve taken photos recently on your phone and are about to post a status, Facebook will suggest creating a slideshow with those recent photos and videos. Each Slideshow is automatically composed with themed music and transitions. Facebook has seen a decline in personal content sharing.

I believe with the addition of Facebook Live and Facebook Slideshow, they are hoping to encourage users to share more of their personal photos and videos again. Stringing together a series of photos and videos brings to mind the concept of Snapchat stories. Much like Facebook Live vs Periscope, Facebook continues to introduce features that seem to not only address trends, but will also keep users on the Facebook site as opposed to other platforms.


Facebook announced that it is limiting the amount of content from Pages. The News Feed will feature more posts from friends and family instead of posts from brands.

According to Adam Mosseri, VP for product management at Facebook: “Maintaining a relevant and interesting Newsfeed is important to satisfying users.”

This adjustment addresses feedback from users who complained status updates from friends and family do not appear on their News Feed.

“Stories in News Feed are ranked — so that people can see what they care about first, and don’t miss important stuff from their friends”, he added. “One of our most important jobs is getting this ranking right”

What does this mean for brands? “We anticipate that this update may cause reach and referral traffic to decline for some Pages,” Lars Backstrom, engineering director at Facebook, wrote in a separate post about the change.

The takeaway?

Since you don’t own these platforms, you are at their mercy. This is why your own website and blog are important. As far as what to do on Facebook, I think the change simply means discovering and creating the type of content that users will want to see and engage with in addition to investing in Facebook advertising.


I first heard about a change to the Pages layout from Heidi Osburn Garland of Guild West Agency when she posted a screenshot of her Page with the new layout:


facebook updates

When I commented, she posted a screenshot of my page:

facebook update






Now, while I’m still not seeing this change,  clearly it is being rolled out.

What I notice first of all is that the avatar is no longer taking up space on the cover photo. Neither is the business name. Also, a change that I had already begun seeing on Facebook, instead of the category of your business, say for example, “Wills and Estates” it shows the name of your “handle” or username such as @tgqlaw. This is also no longer on the cover photo, but beneath your avatar which is situated on the top left corner of the page.

Heidi does a great job of discussing what’s new with the latest Facebook update to Pages. Some of the noted changes:

  • Profile picture no longer takes up valuable real estate covering the cover image.
  • Page Name under the profile picture.
  • Page name and the profile picture no longer take up valuable space on the cover photo.
  • The CTA is much larger than before and it’s on the right-hand side.
  • Tabs are back on the left side of the page, under the profile picture.

Read more about what’s new in her post, “New Facebook Page Layout – Is it a Flashback, But Better?”

What do you think about the look of the new layout?

Share your thoughts on the new layout and other Facebook updates in the comments below. I’m curious to know what you think.


How To Promote Your Events With Social Media

Social media has many great uses. Promoting events is one great way to use social media. My experience with social media includes many non-profit organizations, and often with that comes events. Social media marketing is a very effective way to inform people of your event, your cause and to help meet your goals for those events.

As with any marketing effort, you need a plan.

Marketing your event with social media requires some important steps to ensure optimal success.Click To Tweet


Set Your Goal.

What are you trying to accomplish? Are you looking to build awareness, increase attendees or sell tickets? Whatever that goal may be, define it and create a strategy around accomplishing that goal.

Be Social Friendly.

Create a hashtag that is brief and easy to remember. Include it in all your promotions so that your audience can follow the conversation online easily. You should also use tools like or to track the metrics of your hashtag to gauge the performance of your marketing efforts.  Prepare for event day engagement by creating a Snapchat geofilter for attendees to use at the event.

Optimize Your Messaging and Images.

Creating the right content is key with social media marketing. Create copy that will tell people what they need to know about the event with key details and builds excitement. Educate, inform, excite and create calls to action. You’ll want to create images consistent with your brand that are eye-catching, memorable and shareable.

Host An Instagram Contest.

Contests are an easy way to get content for your Instagram account and generate buzz around your event. Have a giveaway where attendees take photos to post on Instagram, use the event hashtag and tag your account. Here’s a great contest that Ford used for it’s annual Ford Freedom Fireworks event.event

Drive Your Visitors.

Make sure that your social profiles are updated with the link that drives them to information about the event and/or where they can purchase tickets or RSVP. It is a good practice to use a customized link shortener so that you can use metrics to track your performance.

Leverage Influencers.

A sure way to help amplify your message is to leverage the audiences of people and organizations who are involved or have a personal interest in your event. That would include guest speakers, special guests, honorees and sponsors. Using Twitter mentions and tags on Facebook and Instagram of people and organizations alerts them to your online social media promotion efforts and in turn prompts them to share that message with their respective audiences.

Pre-Event Events.

Showcase your upcoming event by hosting a Twitter chat or Facebook Live event. Twitter chat’s give you an opportunity to allow your audience to interact with one of your special guests before the event, ask questions directly and learn more about what to expect at the event. Facebook Live events broadcast to audiences who are already engaged currently online. This will give them a chance to hear from your or your guest about why they should attend. You can use these events to also give a call to action.



Your event promotion doesn’t stop the day before your event.Click To Tweet You’ll want to showcase what’s going on at your event to create buzz for your brand and interest in your upcoming events.

  • Make sure you make announcements at your events encouraging people to use the hashtag and geofilters on social media and share their own stories.
  • Engage with your attendees! Follow the hashtag at your event and retweet, comment and reply to what your audience is sharing



Wrap up your event by sharing photos albums to Facebook. Attendees will look for photos they were a part of or their favorite highlights to share.


A great tool to use post event is Storify. It allows you to highlight and arrange tweets from your events that is shareable. It will event notify people mentioned in the tweets when you post it.


Download your Snapchat story and include it in a blog post to share with your readers. You can also download individual snaps to post on other social media sites. This will help build your Snapchat audience as well.









Social media is an incredible tool to help spread your message, reach your audience and attract new followers. Create buzz for your event with the features that make social media marketing the powerful tool it is.


social media marketing

Social Media Marketing: What To Do, What Not To Do

Social Media Marketing is not so new anymore. It’s no longer a consideration but an integral part of one’s overall marketing strategy. Even with that being the case, it’s still new to many people. It’s new for those who are just starting a business or career, and it’s new for those who are late to the game.

Recently I had the honor of presenting on social media marketing at ICLE’s Probate & Estate Planning Institute with Terrence Quinn, Estate Planning Attorney. Terrence was presenting, “Marketing Matters” which discussed how to market your law practice. He brought me along to discuss social media. I thought it would be fun to discuss the Do’s and Don’ts.

Whether you’re late to the game or just new to business, you need to know a few rules. What better way to illustrate some of the most important rules than with a few “do’s and don’ts?” Here are 5 that I outlined at the presentation that I feel are key for starting off right and positioning yourself for many wins.

Let’s count them down!


The content you share should help make your audience a more informed consumer.Click To Tweet Your content should be valuable and relevant. Offer tips, industry news and recommendations. Social media marketing can help to brand you as an expert in your field, and a thought leader. Take for example, my client, Attorney Terrence Quinn. When  Michigan’s Fiduciary Access to Digital Assets Act was announced, Terrence immediately wrote an article explaining what it meant and what you need to do. This is how you join in on a conversation that is relevant to your audience and establish yourself as an expert.


My friend Brooke Ballard of B Squared Media always says, “Think Conversation.” Not only should you be sharing relevant content but you should be having conversations. Take the time to comment on posts, reply, retweet, ask questions and share. Be present even if it’s just a short time but be consistent. Conversations build relationships. Relationships lead to business.


Or, like you SHOULD offline. When you’re at networking events you’re looking to make connections. You don’t just walk up to people and start talking about yourself and your business. That is so not social. Think about how you feel at networking events and what you do or don’t like when you’re networking.


Some professionals, like lawyers, are restricted from soliciting business under the Rules of Professional Conduct. GREAT! That’s doing it wrong anyway. People like a soft sell on social media. They like to do business with people they like and trust. This is achieved by developing relationships. Gain their confidence by providing value. Most people are tuned into WIIFM – What’s In It For Me? Focus on making your audience more informed and having conversations.


Have you ever heard the saying you can do anything but not everything? This is true with social media marketing.Click To Tweet Do what makes sense for your business. Know your target market and where they are hanging out online. By all means, don’t try to wing it. You need a plan. Plan where, and plan how by doing your research. You could simply survey your customers or clients as one way of learning more about your target market and what their habits are.

On the flip side of research, do know that your audience is doing their research. It’s called Google. When they search, are they finding you or are they finding your competition? If they’re finding you what are they finding?

Keep these important rules in mind when beginning your social media marketing journey. Set yourself up for success.

social media marketing

How To Spring Clean Your Social Media Marketing

We have had an amazing week of warm weather here in Michigan. Considering that just a few weeks ago we had unusually cold weather with snow flurries, it’s a welcome sight. Since we’re in the full swing of Spring, it got me thinking, am I ready for the midway mark of 2016? More than likely, it’s time for some social media marketing spring cleaning.

Spruce Up Your Social Media

If you conduct a social media  spring cleaning inventory, you might find that there are some things you are missing, should change or needs improvement. Let’s take a look at Facebook, Instagram, Twitter and LinkedIn to see where you might need to do a little sprucing up.


How’s Your Headshot?

If your profile picture is more than a couple of years old, it’s time to upload a new headshot. Make sure it’s head and shoulders and professional.

Update Your Cover Photo

Spring is a good time to give your page a fresh new look with a new cover photo. Maybe you want to have something designed that fits your brand and represents your business. You may also want to make a collage of photos of your products or a collection of photos from events.

Check Your About Section

Make sure the About section accurately portrays what you do. Is it up to date? If applicable, include your hours of business and contact information. Hopefully  you have a vanity URL in place. Secure one if you don’t already. For example, is your business page URL: bunch of random numbers and letters) or does your URL include your business name like mine:

Are you verified?

If you have a brick and mortar business, meaning you have a physical location, you can verify your page. Here’s how to do it.

Next, consider cleaning out your “friends” and “likes.” If your page has fraudulent likes (as the result of “like farms”), it can really skew any paid advertising you do on Facebook. For this reason you’ll want to clean out any fake accounts.

Set Up Authorship

Facebook allows you to set up authorship so that your blog posts are attributed to you when they’re posted on the platform. I discuss how to set up Authorship among other Facebook features in this post.

Try Something New

Ready to shake things up a bit on Facebook? Why not incorporate Facebook Live in your social media marketing? It’s very easy to use and it’s a great way to get in front of your audience in a simple engaging way. Here are some tips from Social Media Examiner on how to do it. 


Optimize Your Bio

How you set up your bio on Instagram is crucial. Make it interesting and easy to look at with spacing, emojis and symbols. This helps break up the text. You’ll want to include keywords around what you do such as: Travel, Photography, Foodie,  LA-based (don’t forget to use a location tag 📍)

Include your contact information and website. This is the only area in Instagram where urls are hyperlinked. So, if you’re promoting something special like an ebook that you want your visitors to land on, you’ll want to put it here in the bio section.

Content Consistency

It helps to use the same filter to give it a balanced look. If you use text images with tips, set up a template with your logo and brand colors so that your images are recognizable with your brand.

Hashtags Are Mandatory

Did you know that according to a Simply Measured Instagram study, posts with at least one Instagram hashtag average 12.6% more engagement than posts without a hashtag? The use of hashtags is a great way to target new audiences on Instagram. It will also help other Instagram users discover, follow, and engage with you.

Use niche specific hashtags that already have an engaging community behind them and use the ones that your audience is already using.


Tidy Up:

  • Add your personal or company website to your bio if you haven’t already.
  • Consider updating your photo, especially if it’s outdated. Always keep it current.
  • If you’ve updated logos or colors, you should also consider changing your header photo and background color to accurately reflect your brand.

Who are you following?

Some people you may want to consider unfollowing: Those who post about things that don’t interest you or those who never post.

For followers, check to make sure they aren’t spam accounts. Spammers can add fake accounts to your list of followers. Find out who’s fake, then delete or block those accounts. A great tool for cleaning up your followers is ManageFlitter.

Create Lists

Consider creating Twitter lists to organize friends or those in your industry. Even make a list of those accounts whose content you want to see for content curation purposes.

Check Permissions

You may also want to check up on your app permissions. See which apps or sites you have given permission to access your profile and remove any that you’re no longer using.


I recently wrote a blog post on Creating A Winning LinkedIn Profile. It contains an infographic to illustrate all the keys areas. It’s a great place to start to get your LI profile where it needs to be. Here are some key things to keep in mind:

  • Your headline is seen more than anything else, so make sure it contains the keywords that you want to be found with.
  • Is your headshot outdated? Always keep your headshot up to date with a current professional headshot.
  • Work on your summary to highlight your best skills and experience.
  • Make sure your contact information is updated so clients and others can get in touch with you.
  • Personalize your profile’s URL with your name or business name.
  • Are there new projects that you’ve done since your last update that showcase your abilities? Add them!
  • Do you need some new recommendations? It’s ok to ask.
  • What about your connections? When you first joined LinkedIn, you probably connected with everyone. I did the same. But once you’ve been on the platform for a while, it makes sense to be strategic with your connections. Make sure they’re relevant to your industry.

Spring cleaning your social media marketing will get you on the road to being ready for the second half of 2016. Don’t forget to check your analytics and insights to see if there are adjustments you can make to your strategy for better results.


linkedin profile

How To Create A Winning LinkedIn Profile

First impressions count. That is both true offline and online. Think about what you do when you are checking out a business, potential client or otherwise. You do a google search, right? You want to check out people and businesses to see what you can find out. So really, when you’re considering doing business with someone, you’ve probably already come to a few conclusions before meeting them. This should tell you a little something about how you present yourself online. Your business representation starts online.

With LinkedIn, which is very much like your online resume you have an enormous opportunity to market yourself and your business.Click To Tweet People can make decisions about pursuing you for opportunities just by simply looking at your LinkedIn profile. How you set up your profile, in every aspect, what you say and choose to highlight is essential.

Often times I see that people don’t take the time to upload a good looking photo. Their headline tells you very little, they skip the summary altogether or if they do, it reads the wrong way. We can be the biggest barrier to our own opportunity when we aren’t careful to put our best foot forward online. And LinkedIn is where you want to have your buttons buttoned, your shoes shined. Am I judging you? Yes. And everyone else who goes on a search on on LinkedIn is also judging you. How does your profile look?

Do you..

  • Have a unique URL?
  • Have keywords in your headline?
  • Have a summary sharing your unique selling position
  • Have your summary written in the first person?
  • Have accomplishments listed and recommendations added?
  • Have a high quality professional profile photo?

Let’s explore step by step how to create a winning LinkedIn profile in this infographic below from  Akken Cloud and Ghergich & Co. Position yourself to stand out, grow your network and your business.

Breaking Down the Anatomy of a Successful LinkedIn Profile

Via AkkenCloud


Is Snapchat Good For Businesses?

Is Snapchat good for businesses? Is it good for YOUR business? As with any other social media platform, you have to do what makes sense for your business. Without question, you need to be where your audience is. Did you know that as of June 2015, there are 100 million daily users and 86% of it’s users fall into the 13 – 37 age range?

Your target audience just might be there.

So why should businesses be on Snapchat?

Snapchat is a mobile app that lets you send public or private snaps of images and video to people from your smartphone. Because it’s a unique social network in comparison to others, it offers you a unique way to connect with your audience.

Being connected socially is a strategy that cannot be ignored, and Snapchat is no exception. Click To Tweet

In addition to it being unique, it is:

  • low cost
  • allows for creativity (with doodles, emojis, video enhancement)
  • Users are buyers with 76% of users buying a product online in the last month

The infographic below from SurePayroll and Ghergich & Co breaks down:

  • What Snapchat is
  • How it works
  • Statistics
  • How to use it
  • Why you should be using it
  • How to build your following

Check it out and see why a a social platform of vanishing content boasts 9,000 photos shared every second.