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How To Promote Your Events With Social Media

Social media has many great uses. Promoting events is one great way to use social media. My experience with social media includes many non-profit organizations, and often with that comes events. Social media marketing is a very effective way to inform people of your event, your cause and to help meet your goals for those events.

As with any marketing effort, you need a plan.

Marketing your event with social media requires some important steps to ensure optimal success.Click To Tweet

PRE-EVENT STEPS

Set Your Goal.

What are you trying to accomplish? Are you looking to build awareness, increase attendees or sell tickets? Whatever that goal may be, define it and create a strategy around accomplishing that goal.

Be Social Friendly.

Create a hashtag that is brief and easy to remember. Include it in all your promotions so that your audience can follow the conversation online easily. You should also use tools like hashtracking.com or keyhole.co to track the metrics of your hashtag to gauge the performance of your marketing efforts.  Prepare for event day engagement by creating a Snapchat geofilter for attendees to use at the event.

Optimize Your Messaging and Images.

Creating the right content is key with social media marketing. Create copy that will tell people what they need to know about the event with key details and builds excitement. Educate, inform, excite and create calls to action. You’ll want to create images consistent with your brand that are eye-catching, memorable and shareable.

Host An Instagram Contest.

Contests are an easy way to get content for your Instagram account and generate buzz around your event. Have a giveaway where attendees take photos to post on Instagram, use the event hashtag and tag your account. Here’s a great contest that Ford used for it’s annual Ford Freedom Fireworks event.event

Drive Your Visitors.

Make sure that your social profiles are updated with the link that drives them to information about the event and/or where they can purchase tickets or RSVP. It is a good practice to use a customized link shortener so that you can use metrics to track your performance.

Leverage Influencers.

A sure way to help amplify your message is to leverage the audiences of people and organizations who are involved or have a personal interest in your event. That would include guest speakers, special guests, honorees and sponsors. Using Twitter mentions and tags on Facebook and Instagram of people and organizations alerts them to your online social media promotion efforts and in turn prompts them to share that message with their respective audiences.

Pre-Event Events.

Showcase your upcoming event by hosting a Twitter chat or Facebook Live event. Twitter chat’s give you an opportunity to allow your audience to interact with one of your special guests before the event, ask questions directly and learn more about what to expect at the event. Facebook Live events broadcast to audiences who are already engaged currently online. This will give them a chance to hear from your or your guest about why they should attend. You can use these events to also give a call to action.

event

EVENT DAY ACTIVITIES

Your event promotion doesn’t stop the day before your event.Click To Tweet You’ll want to showcase what’s going on at your event to create buzz for your brand and interest in your upcoming events.

  • Make sure you make announcements at your events encouraging people to use the hashtag and geofilters on social media and share their own stories.
  • Engage with your attendees! Follow the hashtag at your event and retweet, comment and reply to what your audience is sharing

POST EVENT ACTIVITIES

FACEBOOK:

Wrap up your event by sharing photos albums to Facebook. Attendees will look for photos they were a part of or their favorite highlights to share.

TWITTER:

A great tool to use post event is Storify. It allows you to highlight and arrange tweets from your events that is shareable. It will event notify people mentioned in the tweets when you post it.

SNAPCHAT:

Download your Snapchat story and include it in a blog post to share with your readers. You can also download individual snaps to post on other social media sites. This will help build your Snapchat audience as well.

 

 

 

 

 

 

 

 

Social media is an incredible tool to help spread your message, reach your audience and attract new followers. Create buzz for your event with the features that make social media marketing the powerful tool it is.

 

social media

Social Media Spotlight: Mandy Edwards

In my first post of my new series the “Social Media Spotlight”, I am picking the brain of my dear friend and colleague, Mandy Edwards of ME Marketing Services. Mandy is currently a contributor to Steamfeed, blogging on social media advertising & etiquette.  She also contributes to Social Media Today, Business2Community, Internet Billboards, The Southern C and Millennial CEO. She is my go-to expert on social media marketing advertising and I simply enjoy chatting her up from time to time as colleagues. For our spotlight, I asked her a variety of social media marketing questions in order to get some valuable “nuggets” to share with you all.

Here’s our Q & A:

  1. How do you find relevant content for your audience?

I have a variety of sources I use to find content. I have my favorite authors I like to follow (Mark Schaefer, Jay Baer, Scott Monty – to name a few) but I also follow aggregate sites like Social Media Today and Business 2 Community to see what people are writing about. I also like to follow industry publications like Inc., Entrepreneur, Forbes and such. I have Twitter lists set up to follow all of those so it’s easy to retweet the articles I think my followers may enjoy.

 

  1. What are the two most important social media tools that you use?

The two most important are Sprout Social and TailWind. Anyone who knows me knows I’m a hopeless Sprout addict and Sprout took notice and asked me to join their new Sprout All-Star Influencer Program. Their social management tool has made managing my clients’ accounts a breeze and the customer service their provide is amazing. TailWind is the app I use to manage my clients’ Pinterest accounts since, unfortunately, that is the one platform Sprout doesn’t provide management for (yet). I love being able to schedule pins out a month in advance and re-pin older pins that maybe didn’t do as well as you would have liked.

  1. How do you find inspiration for blogging consistency?

Blogging consistency is something I struggle with all the time. When I say the struggle is real, the struggle is real. Life and business gets in the way. My goal is two articles each week but as long as I get one, I’m good. I find setting a goal to be a good inspiration – and not wanting the (local) competition to have more out than you! Blogging consistency is more of a discipline than anything else. Some people are good at publishing 3-5 articles a week, while others are good at 1-2 per month.

Inspire yourself with a realistic blogging goal and see if you can beat it each time.Click To Tweet

  1. What is your best tip for engagement?

Just be there. It’s hard to engage if you aren’t online. Be online and look for conversations to take part in or just start one yourself by asking a question.

  1. What do you think is the most important social media trend in 2016?

This seems to be the million-dollar question. I don’t know if there is one important social media trend this year. I see several – more video, more social advertising, more real-time posting, more being in the moment, more creative content. Companies are going to have to get out of the box and get creative because of content shock – be on the lookout for that!

Be sure to follow Mandy on Twitter and Facebook and check out her blog. Please feel free to leave comments or questions below.

A Gift For You: My Favorite Online Marketing Tools

A Gift For You: My Favorite Online Marketing Tools

If you ever wonder how social media professionals seem to always be online, how they keep up with the latest updates and trends, how they’re able to consistently publish content, the secret is: marketing tools!  Keeping up with online marketing is near impossible without them. So in the spirit of the season, I’m sharing my favorite online marketing tools to help you be a better online marketer in 2016.

BUFFER

Buffer is my favorite online marketing tools period. It makes my life as a digital marketer so much easier. It was great when I first started using it and it’s even better now. It’s the easiest tool for scheduling and sharing social media updates. What it does is very simple.  You add updates to your Buffer queue and it will be posted for you at the times you choose or use preset times. You can use anytime to fill with great Tweets, Facebook stories or LinkedIn updates. I prefer to use the chrome extension. It doesn’t get any easier than that. Click the buffer chrome extension while you’re on a blog post you want to schedule and up pops a window for you to select where and when you want to share it along with the text to accompany it. It’s a beautiful thing.

COSCHEDULE HEADLINE ANALYZER

Your blog posts won’t get read if the headline isn’t interesting enough to click. That’s why I use an analyzer to help determine if my headline has what it takes to pique the interest of social media users combing through their newsfeeds. My tool of choice is the Coschedule Blog Headline Analyzer. This free blog post headline analyzer will score your overall headline quality and rate its ability to result in social shares, increased traffic, and SEO value. It’s one of the marketing tools that is a must for my blogging. Don’t click publish without it!

TWITTER LISTS

Is a Twitter list a marketing tool? You bet it is! It’s an awesome content curation tool and I use it almost daily. A list is a curated group of Twitter users that you can create and follow. For example, I have created a list of the best sources of content for social media marketing. I use this list to curate content for my own social media sites to share relevant content to my audience. I use similar lists for my clients to share relevant content on their social sites for their audiences. Twitter is a great resource for many things, especially content. But because it’s has such a busy newsfeed it can be difficult to sort through without creating lists. Leverage your lists for content creation needs.

I hope that you can use at least one of these to improve your productivity in 2016. These are just a few of my favorites. What marketing tools do you use that help you work more efficiently? Please share in the comments below.

 

 

 

light up content linkedin publisher

Light Up Your Content With LinkedIn Publisher

Every time I use LinkedIn Publisher I remember why I like publishing articles on LinkedIn. Why? First of all, it’s simple and easy. But there’s much more to it than that. It gives new life to content I’ve already written. While you can certainly write brand new content for LinkedIn and that’s absolutely great, my strategy is repurposing content. How would you like to give more visibility to content you’ve already written? With LinkedIn Publisher, you have a chance to provide useful content to your audience, increase your visibility, and further establish yourself as an authority in your field without having to write brand new content.

LinkedIn Publisher is super easy to use and allows you to gain more exposure to your content.Click To Tweet

Repurpose, Republish.

You can get started publishing right away simply by reposting your blog posts onto Linkedin Publisher. If you decide to copy the entire post, make sure you leave some time between your post and when you republish to LinkedIn. This gives Google enough time to index, understand which post is the original, and rank that one higher than the content you republish.

I choose to use my evergreen content, and usually it’s at least a year old. It gives me to opportunity to freshen up the content a bit with new information that adds to the existing post. Often, I simply copy the majority of the post and link the rest to the original blog post on my site.

This shows readers you are being transparent about republishing and it will lead them to your site where they can read more of your articles.

Another good practice is to create a new headline for your LinkedIn Publisher post that’s slightly different from the original. This is also beneficial for those searching the keywords online to find more of your content in search results.

If you don’t want to copy and reshare the same article, get inspired by some of your content, especially the more popular ones, give it a new spin or use it to inspire a whole new direction on the same content. For example, I have a post that was very popular, “Why Posting From Facebook To Twitter Is So Not Social”, I could find another faux pas around the same lines as inspiration for a new blog post to share on LinkedIn.

From Long To Short.

If you’ve written e-books, created presentations, trainings, speeches or slideshows that are too long for LinkedIn, you’ve got a content goldmine!

Use long-form to create multiple posts. Break them down into individual posts for LinkedIn Publisher adding great headlines and images and you’ve got a whole new source of content for your LinkedIn audience.

LinkedIn Publisher is a great way to increase visibility and gain new readers. Republish your evergreen content, find inspiration from existing blogs, and get more eyes on your content. There are lots of possibilities!

 

Blogging Keys To Keep You Focused Effective and Successful

Blogging is an essential part of online marketing. Blogs are collections of “posts”, entries or articles that allow a business or individual to write about a topic, issue, business niche or journey. Why is blogging so important? Because a blog is information that is posted frequently it keeps your site “fresh”. Search engines look for fresh relevant content when they are indexing or ranking a site. Sites with static or unchanged pages are viewed as being “stale”. Each time you write a blog post, you’re creating a web page, and that new content attracts search engines and boosts your ranking. It is important to blog and it is important to know what are the best blogging keys to success.

In our online community Business Fuel my business partner  TIffany Lymon and I focus on a new topic each month about online marketing. This past month, we discussed blogging and blogging keys to success. During this topic of discussion, Tiffany covered some blogging keys or tips for success to help you stay focused and effective:

1. FIRST ASK WHY
“Why are you creating a blog in the first place and what in the world will you post about? The answers to these will be the foundation of your Content Creation process. Think about your market.”

2. THREE CORE TOPICS
“What are the THREE topics that interest your target market most AND can tie in to what you sell/offer? Remember your blog serves to provide information that supports conversions. So you want to be more than just interesting you want to be compelling, showcase your expertise and build trust so you can ultimately get a positive response to a call to action. So what are your THREE key topics?”

3. CONVERT YOUR TOPICS INTO POSTS
“Grab a notebook and/or an Excel spreadsheet and turn those topics into posts. Jot down some quotes, books you want to review, possible blog titles, etc. This list becomes your “writing prompts”. As ideas come to you add them. When it is time to write you can use this list to help you create your next 300 word entry! NOTE: One writing prompt could spark multiple blog posts.”

4. “TRENDING” AND “EVERGREEN”
“When you are writing your blog posts try to make sure you have a good mix of “trending” and “evergreen” content. Trending content is content that is relevant right now. This could be based on the season, current events, recent changes, etc. People like to be ‘in-the-know’ and will see you as an expert resource if you help them stay up-to-date. You also want to have some ‘evergreen’ content. This is content that will always be relevant to your market. This could be tried and true tips, stories, recommendations, etc. Your evergreen content can also be reposted or repurposed down the road. Don’t forget to add and keep all of your post titles in your spreadsheet for easy reference.”

Use these guidelines for the foundation of a focused, effective blog. Always keep in mind your target audience and what they need, focus on your core topics, always keep a list of ideas and be sure that your content stays relevant. When you can practice these things, you are on the road to success.

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How To Make Your Content Marketing More Readable

In the fast paced world of online marketing and the crowded business world in general, you have to find ways to stand out. Creating great content is imperative. Grabbing reader’s attention is crucial. How can you make your content marketing more readable? How can you grab people’s attention skimming through newsfeeds, clicking on your blog, etc;? It’s all in how you introduce what you’re about to say. Here are a few key ways to make your content more readable, clickable and attention grabbing.

Make a list

A content marketing winner. Readers like lists because they’re easy to read and easy to skim. People are pressed for time. If they see a list, they know they can consume it quickly. They are also very easy to write. You don’t want to use them exclusively but you don’t want to rule them out altogether. They’re extremely effective.

WIIFM

Most people are tuned into WIIFM – “What’s In It For Me”. So make your content marketing personal for the reader. Use the word YOU. Tell your readers this is for YOU and it can help YOU and YOUR business and help YOU be more effective.

Be Straightforward

When you are bold and straightforward, you have more credibility. “Top 10 Twitter Tips To Help You Tweet Better”. Not tips that “might” or “could”. They absolutely will. These types of posts are valuable because you will gain knowledge from it.

Make it Tweetable

On Twitter, you have to say a whole lot with a little. Do that with your posts. Make your content marketing posts impactful as if you were trying to make your tweet stand out in a busy newsfeed.

Make it look good

The way your posts look play a big part in readability. Keep your paragraphs to a few sentences. Dress up your posts with images, graphics, subtitles, bulletpoints if applicable. Use colors that aren’t distracting. Make sure your content marketing flows, is easy on the eyes and readable by incorporating these techniques.

You have the expertise and are capable of providing great information to your audience with the information you provide. The key to content marketing is getting them to click and read. Make sure that you’re grabbing your readers attention by making your titles and headlines something they can’t resist by applying these simple tips.

What do you find is most effective with your titles? Please share in the comments below.

photo credit: <a href=”http://www.flickr.com/photos/42931449@N07/6092122923/”>photosteve101</a> via <a href=”http://photopin.com”>photopin</a> <a href=”http://creativecommons.org/licenses/by/2.0/”>cc</a>