Another holiday season, another new year approaches. A new year is a chance for new beginnings, changes, improvements and a fresh start. The same holds true for your business. The new year is an opportunity to reflect on what you’ve been doing and decide what you can do to improve upon it. Here’s 3 things you can do to improve your social media marketing in 2016:
Take a deep, careful look at your social media analytics. What content has been working the best for you? What does the analytics reveal about posting times? Which social sites are driving the most traffic to your website? How is your engagement from site to site? If your audience is engaging with your content more on Instagram but not engaging on Facebook, perhaps you should put more effort into Instagram. Analytics are key to improving your content. They tell you what you need to know to improve your efforts and tell you more about how your social media audience is responding and what changes you need to make or what you should do more of.
Expand your reach by finding new audiences. One way you can do this is by repurposing your blog content with LinkedIn. Take a look at your content that is still relevant or evergreen and repurpose it to post with LinkedIn Publisher. LinkedIn Publisher gives you an opportunity to freshen up the content a bit with new information and share it to a new audience. LinkedIn Publisher is easy to use and gvies your older but still valuable content new life while exposing you to a potentially new audience.
Some content is just more popular than others. Visual content is generally more engaging, eye catching and shareable. If you haven’t embraced it yet, you probably should. If you’ve incorporated photos but haven’t tried video, make it a point in 2016 to give it a try. If you’ve done video but haven’t experimented with Infographics, this may be an opportunity for you to add a new type of visual content into your social media marketing that your audience can appreciate. Trying something new can be scary, but it can also be the key to taking your business further. This is known as stretching. Stretching for me is initiating conversations at networking events. Although scary, it could be mean more opportunities or more business.
A new year gives us the opportunity to try new things, the inspiration to be better and the motivation to go to the next level in our business. What do you plan to do to improve your business in 2016? If you haven’t already done so, connect with me and share your thoughts. I’d love to hear from you.