website backup

3 Important Reasons You Need A Website Backup Plan

What is your most critical website feature beyond user experience, SEO or design? I would argue that it’s your website backup Let’s face it, mistakes happen. User errors, hacks, deleted files, or website updates gone wrong, all can be instantly solved with a backup restore. And even though you may have never experienced a problem …

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instagram news

The Best Instagram News This Year and What It Means For You

I haven’t been this excited about Instagram news since they introduced the ability to switch between Instagram accounts without logging out. Remember that?? You used to have to log out. Fun times. Well this Instagram news is along those lines. The next big news marketers and business owners had been waiting on. Unlike other social …

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lead generation

Internet Marketing Lead Generation Ecosystem

GUEST POST: Brad Shorr, Director of Content Strategy at Straight North The lead generation component of your Internet marketing efforts is the engine that drives that campaign to greater success. What’s more, like any other kind of engine, that lead generation component is built from many moving parts that all need to be working together to …

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Facebook Fights Fake News

If you post links to Facebook and you modify the image, title or excerpt of the preview, that is all coming to an end. Starting Tuesday, July 18th, Facebook is no longer allowing modifications to link previews. The official announcement from Facebook stated the following: As part of our continuing efforts to stop the spread of …

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twitter analytics

Using Twitter Analytics To Improve Your Engagement

How much planning do you put into your social media marketing? For many businesses, unfortunately, a haphazard approach is all that resources and time will allow. That’s often because companies may not realize what the data is that can help them use social media more effectively. Take Twitter, for example: But unless you understand how …

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How To Best Engage With Your Social Media Audience

Social media marketing is an opportunity to publish relevant content, grow your follower base, generate thought leadership and to engage with your audience. Engaging with your online community is a key part of your social media strategy. An audience who is engaged, likes and trusts you. Engagement builds relationships, relationships ultimately lead to sales. Here are some suggestions on how you …

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