Blog » Archives for Sara

Author: Sara

marketers

5 Awesome Marketers To Follow On Social Media

There are many smart, talented marketers online who offer valuable, useful content. This list happens to be a list of five marketers who I know and respect.

We can all use content that is insightful and relevant, and these marketers offer just that. Click To Tweet

There are definitely more I could mention. I may need a follow up list! For now, here’s round one! Check out their articles I reference and be sure to follow them online.

Sherron Washington – The Marketer’s Marketer

Sherron is a well rounded marketer who knows how to simplify the concepts of marketing. She is a marketer with graphic design, public speaking and social media marketing skills. I once described her content as “putting it where the goats can get it.” It means that’s it’s super easy to understand. In 2017, Sherron will host an annual conference for the third year called, “Market Simple: The Summit.” She also writes for both Black Enterprise and Smart CEO.

Check out Sherron’s website and follow her on social media.

 

Mandy Edwards – Social Media Advertising 

Mandy was one of my first virtual colleagues in the social media marketing industry. We started off in private Facebook group of small business owners, then continued on as contributing writers with Social Solutions Collective blog.  When I first started seriously implementing social media advertising into my strategies, I sought out the person who in my opinion had the experience and knowledge that could help get me started by answering my many questions and who could understand where I’m coming from simply because we are both in the business of social media marketing, and that was Mandy. Grab her Facebook Advertising Workshop Guide. Also, a BONUS: Mandy’s ME Marketing Services employs Jenn Hanford, a superb writer who lends her skills to Mandy’s blog. Check out her posts here for tips on such things as starting an e-commerce business and creating a digital marketing strategy 101 for boring brands.

Robin Strohmaier – Website Design, and Maintenance 

Wanna know what’s new with the latest WordPress update? Need some SEO tips? Do you need a great resource for WordPress plugins? You should follow R and R Web Design, AKA Robin Strothmaier. Not only does she specialize in website design, marketing and SEO, she’s a superb writer. Check out this blog post on Chrome’s Non-HTTPS Not Secure Warning and follow her on Twitter where she curates important content on website marketing and maintenance.

Brooke B. Sellas- Marketing Through Conversation

When I think of Brooke I think conversation!  That has become synonymous with her brand. Her website explains that successful social media means conversation, back and forth dialogue, and an ongoing exchange of ideas. Adding, “A simple hello can lead to a million things.” Brooke is a marketer I respect for her smart, savvy approach to marketing.  One of Brooke’s latest blog post gems talks about rethinking your Facebook strategy. “If you’re looking for your Facebook strategy to garner results and ROI, you’ve got to pay to play.”

Dorien Morin – Video Content

Do you know how powerful video content is but still haven’t gotten in the game? (Kinda like me.) Are you still trying to figure out Facebook live and how you can use it for your business? I’ve got you covered. You need Dorien Morin of More In Media. She’ll teach you how to incorporate video in your marketing strategy by shortening the learning curve, teaching you the tools you need and the tips to get you to lights camera and action.

Check out her post 3 Unique Facebook Live Uses To Grow Your Business.

Who are some of your favorite marketers that you follow on social media? Please share in the comments below.

personal brand

How To Build A Strong Personal Brand

When people think of the word “brand”, they often think of big companies: Pepsi, Chevy, Apple.  But in today’s times, not only do big companies must think about their brand, but so do small companies as well as individuals.  It is important to think about your own personal brand and how they will market themselves as they shape their career.  A strong and authentic personal brand will help you with networking, developing relationships, finding new opportunities, as well as recognition at work or in your industry. Developing your brand can help you become a thought leader in your field.

To get started, here are a few steps to take to get started on shaping your personal brand:

DEFINE YOURSELF

What makes you unique?  What are you good at and what sets you apart from everyone else?

Your personal brand consists of your experience, skills, and passions. Click To TweetThese are the qualities that make up your unique selling points and will play a role when people are searching online for these skills and characteristics.

Are there others who have the same skills with the same goals that you have? Of course. But what makes you unique is you. There isn’t anyone else exactly like you, so it’s important to illustrate what is totally and uniquely you. You must find your niche. For example, I’m a marketer with writing skills, a knack for promoting events with experience with large organizations and a passion for non-profit organizations who make a difference in their communities, and I love music. Maybe someone else is a marketer with large organization experience and they’re passionate about art.

DEFINE HOW YOU ARE PERCEIVED

How do your friends, colleagues, other professionals, and people in your online communities perceive you? Try googling yourself. Take note what shows up first in the search results. Does it line up with how you define yourself?

Monitor your mentions online with google alerts. You’ll want to stay on top of what people are saying about you and where your name is appearing online.

DEFINE YOUR GOALS

Does your online brand reflect your career goals? Do you need to change course or reinforce what’s there?  The online world is a busy, noisy one. You must work to stand out. Be sure your brand reflects the niche you want to be known for.

CREATE CONTENT

Creating and sharing content is the best way to establish expertise and show that your brand is authentic.Click To Tweet

You will need to learn to create and curate content well. There are many options available to you when it comes to creating content. You can write a blog offering expert advise , personal stories or commentary. You can also create graphics or start a podcast. Video is exceptionally popular and engaging. Keep in mind your goals and determine what forms of content make sense for  your niche as well as what type of content you are best at creating.

Be sure to also share from industry influencers. Sharing curated content helps you establish and build relationships with people in your field.

NETWORK

Even if you’re an introvert, you can and should network. Much of your networking can be done online. However, you’ll eventually need to take some of your networking efforts offline as well. Nothing beats face to face interaction when it comes to networking and building relationships. Become active in communities that you are passionate about. Keeping a consistent presence online and off will help build awareness and recognition for your brand.

A strong personal brand requires a strong narrative. What’s your story? Think of influencers with a strong personal brand and their story.

Make sure you are constantly cultivating and guiding your personal brand. A strong personal brand should always be evolving.

employee advocacy

Employee Advocacy: Word of Mouth Marketing

Social media is a new form of word of mouth marketing. Word of mouth marketing can be very powerful, so it makes sense to have your employees advocating on behalf of the company via social media. According to an article by Fast Company, leads through employee social networks convert seven times more often than any other leads.

People trust people more than they do brands. This is why employee advocacy makes sense.Click To Tweet

Employee advocacy also allows you to improve your reach. By asking your employees to share your messages, you can instantly boost your audience by leveraging their networks. Employee advocacy happens when employees share content on social media channels, including LinkedIn, Facebook, Twitter, Instagram, etc;.

Before you dive in, here are a few things to consider:

Establish Guidelines

Set up company guidelines for what your team should and shouldn’t share on social media. Provide a brief training and best practices for sharing messages online.

Define Your Goals

What are you trying to accomplish? Is it brand awareness? Are you trying to direct traffic to your website? You can’t manage what you can’t measure.  Set goals and identify the key performance indicators (KPIs) that will show when or if you’ve reached your goals. Determine what the value of your followers and likes really means and find ways to measure those results. 

Offer Incentives

Offer incentives to encourage employees to take the time to promote your company on social media. In turn, ensure those active employees are sharing messaging that is in alignment with your marketing goals. Offer incentives for sales leads that come through employee social media accounts.

Make Workplace Culture A Priority

Strong workplace cultures attract and keep talented people, and directly improve the bottom line. People will want to advocate for the company if they feel good about being there, and believe in the product or service. Workplace culture directly effects performance. It is improved and cultivated by strong relationships.

In addition,

Establish a company culture that is social media friendlyClick To Tweet Don’t be afraid to share suggested messages from your marketing or social media teams, inspiring employees to create their own with their own voice and style.

Track Progress

Employee advocacy can be a little scary letting employees post on their own on social media accounts. However, authenticity is very effective, so you want it to truly be genuine to be effective. As long as employees have an understanding of guidelines and policy, employees should know how to represent appropriately, but monitoring will be important to make sure employees aren’t posting anything inappropriate and inflammatory. Track progress to gauge which employee posts are most successful at accomplishing goals and recognize those employees who do it well.

Social media marketing takes time, effort and strategy to see results. With patience and analyzing your efforts, you are on your way to reaching your goals.

 

social media goals

8 Social Media Goals To Grow Your Business

Social media marketing is absolutely pointless without a plan. Part of having a plan includes setting goals, and setting goals that are measurable. Since social media is one aspect of your overall marketing strategy, it can work well to connect your social media goals with your marketing goals.

Setting clear measurable goals helps you refine your messaging and spend your money effectively.Click To Tweet

Below are eight social media goals and metrics that you could apply to your business and align with your overall marketing goals.

Increase Brand Awareness

Brand awareness is just that. How well are people aware of your brand? It’s the likelihood that consumers recognize the existence of your service or product. Brand awareness is particularly important when you’re starting out and to help differentiate from similar products and services from competitors.

Metrics:

  • Follower count on Facebook, Twitter, Instagram, etc;.
  • Reach of your social media posts
  • Number of mentions, shares and retweets

Website Traffic

An important social media goal is to drive traffic to your website.

Your social media activity should be ultimately leading traffic to your site.Click To Tweet This is where you want people to go to learn more about your business, read your latest blog post or make a purchase.

Metrics:

  • Referral traffic from social media
  • Share of overall traffic
  • Bounce rate of social media traffic
  • Clicks on your social media posts

Sales

You’re in business to make money, right? So, having a goal of growing revenue is natural. While social media is not about a sales pitch, you’re trying to build relationships that lead to business. So, ultimately making a sales, or obtaining a new client is the ultimate goal.

Metrics:

  • Signups
  • Social advertising revenue

Lead Generation

Lead generation can come from many sources. It can come from those who sign up for your newsletter, or fill out your content form. Providing valuable content to capture leads is key.

Metrics:

  • Downloads of your content
  • Clicks on your social media posts
  • Newsletter sign ups
  • Conversion rates of social media leads

Increase Engagement

Creating quality, relevant content will help boost your engagement. It’s the best way to help you stand out in a noisy, crowded online world.

Metrics:

  • Likes hares, replies, mentions
  • Number of comment on social posts

Community Growth

An important purpose for having an online presence is to build an online community for your business.

Community building is an investment in your company,Click To Tweet in your knowledge base, and your website. Pretty much every effort you put into the goal of building an online community increases your company’s value. It allows you to grow closer to them, listen to feedback, and gain a better understanding of what their needs and wants are.

Metrics:

  • Number of posts, likes and comments in Facebook groups
  • Number of Tweet chat participants

Publicity

You can use social media to get mentions in the press and online publications, blogs and articles.

Metrics:

  • Potential reach, shares and mentions
  • Influencers talking about and sharing your content
  • The number of people seeking your expertise with industry related questions

Research

Use can use social media to gain intelligence about your company, product or service, competitors or industry. Listening to online conversations about certain topics your customers might be talking about, helps you gather competitive intelligence that can inform your decision making and improve your services.

Metrics:

  • Number of conversations with customers on social media
  • Suggestions or feedback.

Setting social media goals to align with your marketing goals helps you stay focused on your business growth and increase your chances for success. What are your business goals and how are you measuring them? Please comment below.

instagram tips

Use These Instagram Tips To Grow Your Audience

The key to success with Instagram is knowing your audience and giving the people what they want. I’ve put together a list of Instagram tips and important stats to help you shine on Instagram!  Whatever your business might be, whether you have a product or service, these tips can help to maximize your success.

There are three key areas to focus with Instagram marketing: Increasing your followers, increasing your engagement and understanding Instagram users.

GROW YOUR FOLLOWERS

Connect Your Instagram Account With Facebook

Here’s what I know. It’s a lot easier to get people to follow you who already know you than those who don’t. Build your network with who you know. This is why I didn’t dive into Periscope when Facebook Live became a thing. I’ve already built an audience on Facebook that I can broadcast to. Now, if I ever want to try to reach a brand new audience? I can always go to Periscope.

You Must Have A Hashtag Strategy

Some Instagram tips are non-negotiable. Like this one. If you hate using hashtags, you better learn to love them if you want to build your Instagram following. It’s part of the culture. It’s how to find things and how to be found. If you don’t know what to use, a simple google search will do. Don’t over do it. You can use up to 30, but that’s probably not necessary. What is necessary, is using hashtags that are relevant to your post.

If you want to use a dozen hashtags but you think it looks too spammy, simply post your photo or video with a caption, and then use the first comment to add your hashtags. It just looks neater.

Be Consistent

This is a social media golden rule. Simply decide on how often you’re going to post and stick to it. You don’t have to post several times a day or even every day. But you do need to be consistent.

Don’t Just Lead, Follow!

If you want followers, you have to follow others too. Don’t but one of those people who wants to do all the broadcasting. You don’t have to follow everyone, but how will you get to know people if you don’t follow them?

ENGAGE

Post High-Quality Photos

Instagram marketing is visual marketing. Visual marketing has to look good. REALLY good. The better it looks the more you stand out. Most smart phone cameras can do the trick. Just be sure to use good spacing and lighting. Always choose your best photos.

Make Your Photos Stand Out

Make your photos POP with image-editing apps. There are many apps that help take your photos from good to GREAT. Here are some of my favorites.

Sharing Is Caring

If you want friends, you have to be a friend. Treat others like you would want to be treated. Cliché? Well, cliché’ or not, these things apply. Liking, commenting and sharing go a long way.

Search Hashtags

Some Instagram tips are often overlooked. This is one of them. Searching hashtags is how you discover new friends and followers. Search hashtags and genuinely engage. Sometimes I like to search hashtags of apps that I use for photo editing. I love searching high quality photos and sharing my own.

 

WHO ARE INSTAGRAMMERS?

If you want to be successful on Instagram, you need to understand your audience. Understanding your audience means understanding who they are.

Now that you’ve got the Instagram tips you need for growth and engagement, let’s examine Instagram users a little closer. Take a look at the infographic below and understand Instagrammers a little better by getting Instagram by the numbers:

(Infographic by: https://getyounity.com/)

Instagram by the Numbers

What Instagram tips can you add? Please share in the comments below and do connect with me on Instagram: @socialwithsara

instagram marketing

4 Instagram Marketing Tips To Get You More Reach

Instagram launched on the scene in 2010 and never looked back. The social network continues to be wildly popular with increasing growth now boasting over 500 million users.

Experience tells us that platform growth brings about change. Instagram is no different. This year, Instagram announced many changes from the ability to switch between accounts with ease to a completely new algorithm. Add to that Instagram advertising and the soon to come business accounts, and Instagram is not going to be the same.

Whether you’re a newbie to the social network or you’re already there, and want to maintain or have success, you can benefit from these Instagram marketing tips to maximize your efforts and extend your reach.

HAVE A HASHTAG STRATEGY

One thing I notice about successful Instagram accounts is that they’ve mastered the hashtag.Click To Tweet

On Instagram, you have a 30 hashtag limit. While that sounds ridiculous for some platforms, it’s perfectly fine here and should be a major part of your Instagram marketing strategy. Why? Because people search hashtags on Instagram. If you want your niche specific content to be seen, you need to use the hashtags associated with your content. These hashtags will help you reach your intended audience.

Content hashtags are hashtags you use in your posts. They help improve the SEO of your posts. They get your updates seen by your consumers who are searching for and/or using those hashtags

Some of the content hashtags I use are #socialmedia, #marketing or #Snapchat, #Instagram or #SMM (social media marketing.) Because I use certain groups of hashtags often according to my content, I have them saved in bundles. I keep them in my notes app to copy and paste easily.

TRACK YOUR LINK

Using Bitly or another URL shortener will allow you to be able to see how many people are clicking on the link you’re allowed in your Instagram bio and optimize it’s use. You can check the metrics on Instagram marketing with this technique. The metrics will help you determine if you’re reaching your audience and which content does it best.

If you’ve published a new blog post or you’re running a promotion or new campaign, use that link to announce it and have a call to action in your caption with a “click the link in our bio” to drive people to your link.

BE CRYSTAL CLEAR

With Instagram marketing, your images need to stand out. Make them look their very best with the maximum resolution. Use this guide:

Square images: 2048 x 2048

Portrait images: 1638 x 2048

Landscape: images: 2048 x 1536

ALWAYS PRACTICE BEST PRACTICES

Maximizing success requires best practices. Sprout Social offers a solid infographic outline 7 Instagram Best Practices:

Understanding your audience and brand are essential to promoting, advertising and even engaging on Instagram. Again, you can’t walk into your strategy blindly, so first try to ask questions that define you and your audience. These questions can include:

  • What does our audience like most about our brand?
  • Who are we trying to ultimately reach?
  • Are our competitors successful on Instagram?
  • What marketing strategies have worked in the past?
  • What do customers expect with our brand? Is that good enough?

Check out the Infographic here:

7 Best Instagram Practices To Build Your Audience

instagram marketing
Photo by Sprout Social