When there’s Instagram updates I get excited. It’s my favorite social platform so I love having an excuse to talk about it. New Instagram updates were announced this week that are definitely worth talking about. You’ve probably heard a bit about them: updates to hashtags, mentions, algorithm and shopping. So let’s hash it out. No pun intended.
ADD HASHTAGS AND MENTIONS IN YOUR BIO
Instagram has announced you can now include clickable hashtags and “@”mentions in your bio. Basically if you want to associate yourself with a specific hashtag or other Instagram accounts, you can do this right from your bio. Why would you want to do this?
- Want to brand a hashtag
- Would like to link another business that you own
- Want to link to an account you manage
- Simply want exposure
How effective will this be? Time will tell.
Most people hate the algorithm feed as opposed to a chronological order. Did Instagram listen? Perhaps. Here’s what they had to say:
“Today we’re introducing changes to give you more control over your feed and ensure the posts you see are timely.We’ve heard it can feel unexpected when your feed refreshes and automatically bumps you to the top. So today we’re testing a “New Posts” button that lets you choose when you want to refresh, rather than it happening automatically. Tap the button and you’ll be taken to new posts at the top of feed — don’t tap, and you’ll stay where you are. We hope this makes browsing Instagram much more enjoyable.Based on your feedback, we’re also making changes to ensure that newer posts are more likely to appear first in feed. With these changes, your feed will feel more fresh, and you won’t miss the moments you care about. So if your best friend shares a selfie from her vacation in Australia, it will be waiting for you when you wake up.Over the next few months, we’ll be sharing more about improvements we’re making to feed. Our goal is to be the best place to share and connect with the people and interests that matter most to you.”
- Instagram will be putting more of the most recent posts higher in the feed, less older posts at the top of your feed.
- Instagram will let you refresh your own feed and not automatically refresh it for you. Thank you! That was so rude. Especially when you’re looking through your feed and suddenly Instagram snatches you back to the top and you miss what you were looking at. Instead, you’ll get a “new posts” button when you’re ready to refresh.
The algorithm has been modified so that older content isn’t getting bumped up in your feeds. It will give priority to newer content. There are other factors that determine the content you are served including how much engagement a post gets, how long people view a post, etc;. With this update, Instagram has adjusted the importance of these factors so that the time of a post carries more weight in determining what appears in your feed.
While this is good news for users, as business owners, you’ll want to keep in mind your posting strategy and determining when your audience is online so you know the optimal times to post. Also, businesses may need to post more frequently. With older posts no longer appearing, businesses will need to create new, fresh content more often so your content stays in the newsfeed. Your content was likely to be pushed back into followers feeds with the previous algorithm. Consider these changes when adjusting your Instagram content strategy.
The new shopping ability on Instagram is an expansion of the “product tags” that was released last year. On March 21, Instagram discussed it in detail on their business blog. Business accounts will have an e-commerce shop on the platform so your followers can shop within the platform. Once they’re ready to purchase, they’ll be directed to the business’s mobile site. You can tag 5 products per post, or up to 20 products per carousel post.
What are your thoughts on the new Instagram updates? Tell me your thoughts in the comments below.