What is it?
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If you’re not considering Twitter as a place to showcase your visual content you are missing out. [clickToTweet tweet=”The social media world is a visual world, and Twitter is no exception.” quote=”The social media world is a visual world, and Twitter is no exception.” theme=”style4″] If you’re trying to get noticed, you need images. The use of images on Twitter makes your feed eye-catching, encourages engagement and it just looks awesome. Twitter has become more visual, and you should be taking advantage of the opportunity to get noticed in a few ways:
Twitter has a large header image that you can leverage to show your brand, tell your story and get creative. You have a lot of real estate to work with: 1500×500. You can create a cover photo that shows your staff, feature a product, or highlights a quote or slogan. Whatever the case, you have lots of possibilities. Hubspot put together a great list of some cool examples of Twitter cover photos.
The benefit of images appearing directly in the newsfeed is that your tweets stand out. If you aren’t tweeting directly from Twittter, make sure you are properly scheduling your images so that there is an image preview. Third party apps have features to make sure your images are displayed correctly. Tweets with images are simply more enagaging. They are 34% more likely to get retweeted than tweets with no images.
When creating images for your blog posts or other content, considing using text overlay. Meaning can be conveyed at a quick glance. Buffer, Social Media Today and others do this very well:
With Twitter Cards, you can attach rich photos, videos and media experience to Tweets that drive traffic to your website. By adding a few lines of HTML to your webpage, users who Tweet links to your content will have a “Card” added to the Tweet that’s visible to all of their followers.
There are different types of Twitter cards:
Here’s one the White House used last year:
Do you use images on Twitter? What are some tips you can offer? Please share below:
Anyone who predicted in 2014 that Instagram was a platform to watch was right. Anyone who predicts in 2015 that Instagram a platform to not just watch but get on board is absolutely right. Instagram continues to grow in popularity. In a recent post from Agora Pulse on Instagram statistics, they stated: nearly 2 out of every 10 internet users, (and there are 3 billion), are on Instagram. And, Instagram’s user base just hit 300 million!
One of the things I love about social media marketing is that small businesses have a chance to stand out. Instagram is one such tool that you can use to do just that. It’s a great way for you to engage with your audience, keep them up to date on what it is you’re doing, and build strong relationships.
Here are a few basic ways you can engage your audience on Instagram:
Show your customers or clients that you appreciate them. Showcase your customers after a purchase or visit. If you’re a B2B company, you could feature your client and their business. Everyone loves gratitude. Doing so further solidifies the relationships you’ve built.
Build brand awareness and increase followings by offering incentives: Ask your followers to re-post your photos to get discounts on future purchases. Give away prizes to a certain number of people who participate in liking a selected photo. Ask customers to take a selfie with a purchase and tag your profile in the photo.
Show your audience why they should do business with you. What do you offer? What makes you special or unique? What makes you stand out?
Take the time to really think about what you want to communicate to your audience. Be sure to stay consistent with your message. Emphasize your message through the photos you carefully select.
If you haven’t included Instagram as part of your business’ 2015 social media marketing resolution list, you may want to reconsider. With strong growth, high daily activity and engagement that outperforms Facebook and Twitter, Instagram is a great place for branding and sharing with your audience.