What is it?
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Another holiday season, another new year approaches. A new year is a chance for new beginnings, changes, improvements and a fresh start. The same holds true for your business. The new year is an opportunity to reflect on what you’ve been doing and decide what you can do to improve upon it. Here’s 3 things you can do to improve your social media marketing in 2016:
Take a deep, careful look at your social media analytics. What content has been working the best for you? What does the analytics reveal about posting times? Which social sites are driving the most traffic to your website? How is your engagement from site to site? If your audience is engaging with your content more on Instagram but not engaging on Facebook, perhaps you should put more effort into Instagram. Analytics are key to improving your content. They tell you what you need to know to improve your efforts and tell you more about how your social media audience is responding and what changes you need to make or what you should do more of.
Expand your reach by finding new audiences. One way you can do this is by repurposing your blog content with LinkedIn. Take a look at your content that is still relevant or evergreen and repurpose it to post with LinkedIn Publisher. LinkedIn Publisher gives you an opportunity to freshen up the content a bit with new information and share it to a new audience. LinkedIn Publisher is easy to use and gvies your older but still valuable content new life while exposing you to a potentially new audience.
Some content is just more popular than others. Visual content is generally more engaging, eye catching and shareable. If you haven’t embraced it yet, you probably should. If you’ve incorporated photos but haven’t tried video, make it a point in 2016 to give it a try. If you’ve done video but haven’t experimented with Infographics, this may be an opportunity for you to add a new type of visual content into your social media marketing that your audience can appreciate. Trying something new can be scary, but it can also be the key to taking your business further. This is known as stretching. Stretching for me is initiating conversations at networking events. Although scary, it could be mean more opportunities or more business.
A new year gives us the opportunity to try new things, the inspiration to be better and the motivation to go to the next level in our business. What do you plan to do to improve your business in 2016? If you haven’t already done so, connect with me and share your thoughts. I’d love to hear from you.
Marketing experts are touting the wonders of visual content and with good reason. These days, it is pretty much standard operating procedure. Visual content on social networks has grown significantly, along with storytelling with pictures. The need for visual content and images seems to only be getting more prominent. It uses different forms of content marketing based on visual elements. Visual content is often more effective than text based content because images are faster and simpler to apprehend, more attractive and more shareable. Images evoke emotion and are entertaining.
According to a study from Skyword, content with relevant images gets 94 percent more views than content without. Tweets with images get 150% more engagement. This just further emphasizes that images are an important factor in online marketing success.
So what exactly is visual content? Here are some of the most common pieces that marketers create:
Not all of us have graphic design skills or have the resources to hire a graphic designer for all of our visual content images. Here are a few simple to use tools that you can utilize to create your own stunning images and keep your visual content looking good.
Canva helps you to easily create beautiful designs and graphics for online marketing and other documents
Canva’s simple to use drag-and-drop feature and professional layouts yield professional looking graphics.
Skitch is a screen capture and annotation tool. It lets you take an image and snap it, mark it up with simple tools, and send it. Use skitch to highlight
The “godfather” of image creation tools is Photoshop. It’s easily the most popular tool available. If you’ve got the time and resources to learn, you have many options to design whatever you want.
Snappa is a super simple easy to use tool to create images for social media posts, blogs and ads.
Piktochart Helps you create great looking infographics and presentations.
Here are a few helpful tips when creating your visual content:
Good visual content should be attractive and eye catching to effectively convey your message.
If you’re not considering Twitter as a place to showcase your visual content you are missing out. [clickToTweet tweet=”The social media world is a visual world, and Twitter is no exception.” quote=”The social media world is a visual world, and Twitter is no exception.” theme=”style4″] If you’re trying to get noticed, you need images. The use of images on Twitter makes your feed eye-catching, encourages engagement and it just looks awesome. Twitter has become more visual, and you should be taking advantage of the opportunity to get noticed in a few ways:
Twitter has a large header image that you can leverage to show your brand, tell your story and get creative. You have a lot of real estate to work with: 1500×500. You can create a cover photo that shows your staff, feature a product, or highlights a quote or slogan. Whatever the case, you have lots of possibilities. Hubspot put together a great list of some cool examples of Twitter cover photos.
The benefit of images appearing directly in the newsfeed is that your tweets stand out. If you aren’t tweeting directly from Twittter, make sure you are properly scheduling your images so that there is an image preview. Third party apps have features to make sure your images are displayed correctly. Tweets with images are simply more enagaging. They are 34% more likely to get retweeted than tweets with no images.
When creating images for your blog posts or other content, considing using text overlay. Meaning can be conveyed at a quick glance. Buffer, Social Media Today and others do this very well:
With Twitter Cards, you can attach rich photos, videos and media experience to Tweets that drive traffic to your website. By adding a few lines of HTML to your webpage, users who Tweet links to your content will have a “Card” added to the Tweet that’s visible to all of their followers.
There are different types of Twitter cards:
Here’s one the White House used last year:
Do you use images on Twitter? What are some tips you can offer? Please share below: